Wednesday, May 3, 2017

From Time To Time We All Struggle

I remember the day I threw my hands in the air and announced to my family that I quit! That I give up and I was closing the doors to Sweet Spot Marketing.  I had been working double time and barely making ends-meat.  Here I was, a single parent trying to support my daughter on a solo income as there was no child support being received at the time, and it seemed the harder I worked in all aspects of my life, the further push-back I received.

I was tired, fed up and emotionally drained.  While I had a few clients here and there to pay the basic bills, it wasn't quite enough to cover everything, and definitely not enough to financially sustain a long-term future.  After going through this lull for a few months,  I was ready to throw in the towel and start the search for a 9-5 job.

I thought my family would be relieved because they had watched me struggle. We are a very tight-nit family and we are always there to support one another through thick-and-thin. So when I announced at the supper table that I had made the decision to close the doors to Sweet Spot Marketing to start looking for full-time work, to my amazement my parents said to not give up and to persevere because success was just around the corner.


NANCY & GREGG GUPTILL
You see, my parents are my life coaches and mentors, and I would often share with them the different opportunities I was working on, with discretion of course.  They must have sensed that some of the opportunities were near closing because they highlighted specific ones.  Oh I remember getting upset with them to suggest I keep going when I just couldn't wait any longer.  I remember breaking down and crying saying I couldn't do it anymore that I felt like a complete failure, that the end of month bills were coming and I was out of money.  I had reached my breaking point.  However, in that moment, both of my parents looked me straight in the eye and asked me to reconsider.  In their typical loving yet firm manner, they asked for me to sit down and listen to them, so I did just that. 


My parents took turns going over the great work that had been accomplished in growing my business. They presented all of the things that were going right, and highlighted a few lucrative business opportunities that from their perspective were ready to blossom. They asked me to give myself a few days to self-reflect and to clear my head.  They also asked me to give myself just a little more time before closing the doors and suggested holding off on making a final decision in two-to-three months time.

Somewhere in the midst of all the mixed emotions I was feeling, something clicked. I realized if my parents have this much faith and belief in me, I must be able to muster up a mustard seed of hope for myself and to put my faith and trust in God to let Him lead, while I let go of the reigns in trying to steer my own destiny. I had a paradigm shift in my thinking, and I made a commitment to my parents that I would hold on just a little bit longer.

Thankfully I had made the right decision at the insistence, encouragement and support of my parents. Within less than a month, two of the opportunities did blossom, changing the direction of my business forever.

I learned a very valuable lesson through that experience.  When the world feels like it is closing in around you and you feel like everything in your life is about to come tumbling down, it is important to  stop and put things in proper perspective and to realize this is just a moment in time.  Before making any firm decisions, reach out to someone you trust who you know has your best interest at heart.  When we isolate ourselves and carry the burden alone, we are stuck with only the thoughts that are going through our own minds, of which may not be a full and accurate picture of the reality of the situation.  In my case, I am fortunate to have family members I can confide in. For others, it may mean reaching out to someone within your circle of friends, even within your professional network.

If you have nobody to confide in, I would like to extend my hand to you.  There  is always more room at my table to help others.  I invite you to Private Message me through my Sweet Spot Academy Facebook Page. Head on over to the page and send a private in-box message or feel free to post publicly on the wall  if you prefer.  I will respond to your message within 72 hours of receiving it.




Meanwhile, for those of you facing a difficult time, I hope this post gives you a bit of encouragement to hang in there.  Being an entrepreneur and running a small business is not for the faint at heart. We are going to face ups and downs in our business. It's at those times we have to stop and remember why we launched in the first place.  

To all of you who are reading this blog post, I invite you to head on over to my Facebook Page and share how you will help support, encourage and inspire others today. What are some of the things that you do to lift-up, build-up and cheer-up others in their time of need.


                                                    ~~~~~~~~~~~~~~

NANCY BETH is President & Executive Consultant at Sweet Spot Academy.

At Sweet Spot Academy, we solve and simplify "HOW" to keep your business moving forward by offering a suite of know-how based business training and empowerment programs.  We focus on small group workshops and customized training programs.

Our customized business growth and skills training programs provide the inspiration, motivation and strategic KNOW-HOW knowledge that helps you and your staff confidently implement your business development growth plans.

Thursday, April 20, 2017

I Took Up Two Challenges Today. Personal Video on Facebook Explaining Why I Choose Summerside #ChooseSummerside



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NANCY BETH is President & Executive Consultant at Sweet Spot Academy.

At Sweet Spot Academy, we solve and simplify "HOW" to keep your business moving forward by offering a suite of know-how based business training and empowerment programs.  We focus on small group workshops and customized training programs.

Our customized business growth and skills training programs provide the inspiration, motivation and strategic KNOW-HOW knowledge that helps you and your staff confidently implement your business development growth plans.

@SweetSpotAcadmy  |  @nbguptill  |  http://www.sweetspotacademy.ca | http://nancybethguptill.me  |  http://womenonthemove.flavors.me

Just Do It! A Dream Is Only A Dream Until You Put Action To It.






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NANCY BETH is President & Executive Consultant at Sweet Spot Academy.

At Sweet Spot Academy, we solve and simplify "HOW" to keep your business moving forward by offering a suite of know-how based business training and empowerment programs.  We focus on small group workshops and customized training programs.

Our customized business growth and skills training programs provide the inspiration, motivation and strategic KNOW-HOW knowledge that helps you and your staff confidently implement your business development growth plans.

@SweetSpotAcadmy  |  @nbguptill  |  http://www.sweetspotacademy.ca | http://nancybethguptill.me  |  http://womenonthemove.flavors.me

Thursday, January 19, 2017

BOOK YOUR FREE SEMINAR: Digital Marketing Trends in 2017


Digital Marketing Trends in 2017
For Small Businesses and Non-Profits  

The digital marketing world is vast and ever-changing. Do you know which trends will impact YOUR organization in 2017? 





We are surrounded by technology, and that technology has changed the ways businesses and consumers interact.  The changes permeate all aspects of business: running operations, designing and building products, overseeing human resources and education, tracking performance and making projections and strategies.  More than those, however, marketing is one of the areas most impacted by the rise of technology in recent years.  Taking advantage of that technology and the avenues it creates for engagement between brands and consumers is at the heart of digital marketing and automation.

In recent years, digital marketing is further changing thanks to widespread ownership of smartphones, ever-increasing data and video streaming, combined with a cultural desire for digestible and personalized content. Staying on top of these changes is very overwhelming for most entrepreneurs and small business owners, unless they have access to local experts that can guide them on how to jump on to some of these trends to get an edge on their competition.

This is where Sweet Spot Academy can help!  As a Constant Contact Authorized Local Expert,  we have access to the most current information and trends in the digital marketing automation industry, with the ability to provide state-of-the art marketing automation technology, tools, software and platforms that are specifically designed for entrepreneurs, small business and non-profits.

To kick-off 2017, we are offering a FREE Digital Marketing Trends in 2017 seminar specifically created for Chambers of Commerce, Commodity Groups, Business Organizations, Government Agencies, Small Business, and other non-profit organizations and companies serving the small business market.  

This seminar is specifically designed to meet the needs of Entrepreneurs, Small Business and Non-Profits. By the end of the session, participants will have a cutting edge on:

  • Marketing Automation
  • Content Marketing
  • Video
  • Mobile
  • Big Data



We are here to help you provide your members, clients and customers with up-to-date and current information on the top trends in digital marketing that we believe small businesses should be paying attention to in 2017.  

In our Digital Marketing Trends seminar, we will explore each trend and provide some simple ideas for incorporating them into an overall marketing strategy.








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NANCY BETH is President & Executive Consultant at Sweet Spot Academy.

At Sweet Spot Academy, we solve and simplify "HOW" to keep your business moving forward by offering a suite of know-how based business training and empowerment programs.  We focus on small group workshops and customized training programs.

Our customized business growth and skills training programs provide the inspiration, motivation and strategic KNOW-HOW knowledge that helps you and your staff confidently implement your business development growth plans.

Friday, December 9, 2016

OVER TIME YOU & YOUR BUSINESS WILL CHANGE

2016 - A YEAR OF TRANSFORMATION

A NOTE TO BLOG READERS:  This is a continuation of a message that starts off in our bi-weekly newsletter hence the reference within the body of this blog post.




Hi Friends,

I am going to take a moment to share from the heart of what it is like to be a successful business owner when you are faced with life-changing experiences that cause you to fall out of love with your business to the point of loosing your passion for what you have done for so many years. 



I realize this is the first newsletter I have sent out in quite some time, in fact for some of you, it may be the first one you have received in well over a year, perhaps longer.  This is why I want to share with you my experiences in recent years - I promise - it won't be too long or 'heavy' - and it won't be too personal.  Some people thought I closed my doors and understandably so.  The truth is, life threw me some unexpected curve balls that took me completely off in a separate direction.

You see, the last few years I have experienced a lot of change that actually had me questioning whether or not I was on the right track with my professional and personal life.  Quite frankly, these years have been transformational to say the least.  I was working on a two-year cyberviolence research project for Prince Edward Island that occupied much of my time, plus I was doing quite a bit of work in the Agriculture sector.  I was also dealing with a serious personal health issue where my quality of life was significantly diminished.  Fortunately, I have fully recovered and this has made me realize just how precious life is and is the key motivator for me to launch a new community called Wome On The Move.

During this time period, I have to be completely honest, I fell out of love with Sweet Spot Marketing Canada and felt I could no longer continue operating that business, so I completely stopped that portion of the business in Fall 2015. What I did love and felt excited and enthused about was providing skills training and empowerment programs. This side of my business has actually opened up new exciting opportunities that has allowed me to expand my business operations beyond the borders of Prince Edward Island and Atlantic Canada. I have always enjoyed lifting and elevating the lives of others, helping them to reach their dreams and destiny whether for personal, business, or a combination of both.

Meanwhile, 2016 has been a year of complete transformation for me, of which I will share bits and pieces over time. The long and short of it is, I worked part-time finishing off the Cyberviolence Research project which is a very meaningful piece of work but also very emotionally draining due to the nature of the subject. I went from thinking I was going to have to retire from working at the age of 45 to reaching pretty much a full recovery of which myself and my specialist cannot explain other than to say I believe there was divine intervention, I was crazy enough to accept the offer to run in a political nomination which I honestly have to say was on of the BEST experiences of my life.  The results of everything I have been through over the past few years, especially this year, I have never felt more focused, excited and filled with passion. There are an abundance of opportunities waiting for me since doing a soft relaunch of my business this year.

The purpose of this blog post was to share with you from the heart, that as an Entrepreneur and Small Business Owner,  I know what it is like to reach the highs and lows in your business.  2013 and 2014 were my best years in sales.  I was expanding the business and hiring contract trainers within the Maritimes and I was excited about where the company was going, although this was right around the time I started having medical complications and we really didn't know what was taking place until November 2014 when everything came to a halt and a crash.  It took from November 2014 to April 2016 to work through to a full recovery.  During this time I worked part time and as you can imagine it completely changed the direction of my life and my business.

I am a full believer that things happen for a reason and I do believe I was meant to travel down the path of success to end up having my life completely re-directed, because now I have a new appreciation and understanding for my life purpose and my business.

I can only tell you that during this year (2016), after my full recovery in February/March/April, I have entered into a space of complete clarity and focus. I spent a lot of time refocusing and repositioning Sweet Spot Academy, with the help of Fresh Media. In fact, the company has been renamed to Sweet Spot Academy as our focus is primarily business and digital skills training, with a  strong focus on small group training and empowerment programs, and I have launched a new community called Women On The Move.

If you have made it this far in reading this blog post - thank you for staying with me, I appreciate you taking the time to read the full post.  If you have similar experiences, I would be very interested in hearing from you to share your story.  If you feel you are stuck and in a rut and need some help getting out of it, I would appreciate the opportunity to work with you.

In closing, I wish to thank all of you for visiting my business blog, taking an interest and sincerely wishing you much peace and abundance in your personal, professional and business life.


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NANCY BETH is the President & Executive Consultant at Sweet Spot Academy.

At Sweet Spot Academy, we solve and simplify "HOW" to keep your business moving forward by offering a suite of know-how based business training and empowerment programs.  We focus on small group workshops and customized training programs.

Our customized business growth and skills training programs provide the inspiration, motivation and strategic KNOW-HOW knowledge that helps you and your staff confidently implement your business development growth plans.