Monday, November 27, 2017

If You've Ever Thought About Investing in Constant Contact Digital Marketing Platform, NOW Is The Time To Buy!

Cyber Week Special - Save 50% Off 2 Months of Constant Contact Digital Marketing Platform - Offer ends December 1st, 11:59 PM

Use Promo Code CYBER17







I can honestly say with the many enhancements Constant Contact has made to it's Digital Marketing platform in the past year, it has incredible features and functionality for all your digital and social media marketing needs.

Here are some of the key features that help simplify your online marketing at an affordable price for Small Business and Nonprofit Organizations:

1) MARKETING CALENDAR - to help organize and schedule your email communications

2) SOCIAL MEDIA DASHBOARD - to help monitor conversations and schedule your posts while also expanding the reach of your email marketing and promotional messages

3) MOBILE RESPONSIVE EMAILS - beautiful mobile responsive emails where the content responds or adapts to the size of screen the emails are presented on, and are branded to match your corporate colors

4) EMAIL AUTOMATION - for lead nurture where you can create a series of emails to deliver content to a subscriber that helps educate and deliver pertinent information to help with their decision making process

5) EVENT MARKETING PLATFORM - a powerful event marketing platform that includes creating custom event landing pages that has the ability for people to enrol online, integrated with email invitations to potential attendees and communications with registrants, as well as integration with the survey tool for post event follow

6) SURVEY'S & POLLS - where you have the option to choose from 85 modifiable templates or create your own - all branded to match your corporate colors

7) OFFERS & COUPONS - mobile responsive coupons that integrate with Facebook and can be repurposed and shared across the social web and delivered via email

3) LIST BUILDING TOOLS  - Constant Contact comes with a full suite of listing building tools including inline and popup forms on your website and Facebook Page

8) LANDING PAGES - to capture contact information for lead nurturing and relationship building  

9) ANALYTICS & REPORTING - regardless of the campaign type, Constant Contact has robust analytics and reporting with early email notification on how well your campaign is performing

9) LIBRARY OF FREE IMAGES - as part of your subscription you have access to many free images with the option to also purchase images from right within Constant Contact. Easy to find images from their searchable data base

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Sweet Spot Academy offers a suite of scalable solutions that simplify the 'how' to keep your business moving forward. We work with entrepreneurs, small business and nonprofit organizations to filter out the noise and confusion in an overcrowded digital landscape to find practical answers and solutions that helps solve their business need or problem.

Ultimately, we help you define what you are truly after, then help you focus your budget and your time in the places that will yield the best return on your investment.

BOOK YOUR 30 MINUTE FREE BUSINESS ASSESSMENT TODAY
http://www.sweetspotacademy.ca/contact.asp

Monday, November 20, 2017

How To Create A Social Media Strategy for Your Small Business or Non-Profit Organization

Did you know a good majority of Small Businesses and Non-Profits struggle with using social media and are very frustrated with it?

The business uses of social media is many, and yet only a small percentage of owners, leaders and executives use social media or even try to experiment with adding different platforms, apps or tools into parts of their daily lives. This includes adopting social media as part of their professional networking and implementing it as part of the marketing mix for their business or non-profit organization.

I completely understand and empathize with anyone who feels frustrated, as digital, mobile and social media marketing are constantly advancing and changing all of the time.  There is one critical matter to keep in mind:


"Social Media isn't about you ... it is about your customers!" 

Some of the most frequent comments we hear from business people who have specific goals in using social media, yet are frustrated and struggling with achieving their objectives.
  • I don't know what to say or when to post.
  • I'm not sure how to follow and join in on conversations.
  • There's no benefit. It's a waste of time that I simply do not have!
  • I want to improve my performance and have better engagement.
  • I want to connect with my customers and build my audience.
  • I want to generate leads, make sales and close more business.
  • I want to share information and move the message out.
  • I want to target specific types of people and customers with my message.
  • I want to attract the right customers to my business.
  • I want to increase sponsorships and donations.
  • Why would anyone care about what I ate for breakfast?

It is important to recognize that while we may not like using social media, 7 out of 10 customers are actively using it to connect with their favourite brands to receive information, specials, offers and customer service via this communication medium.

When I hear these comments, it tells me the person(s) recognize the value and importance of social media, they just aren't sure how to use it effectively to help them achieve their business goals.   





Knowing how to strategically use social media to connect, engage and build relationships with customer audiences has a high return on investment when goals are established and efforts are focused. For this reason, Sweet Spot Academy is here to help individuals and organizations develop a social media strategy for their business or non-profit organization.

I personally invite you to attend 'How to Create a Social Media Strategy for Your Organization" or inquire about private onsite training and consulting services.  




Join us for this social media strategy workshop where we help you define what you are truly after, then help you focus your budget and your time in the places that will yield the best ROI.


~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Sweet Spot Academy offers a suite of scalable solutions that simplify the 'how' to keep your business moving forward. We work with entrepreneurs, small business and nonprofit organizations to filter out the noise and confusion in an overcrowded digital landscape to find practical answers and solutions that helps solve their business need or problem.

Ultimately, we help you define what you are truly after, then help you focus your budget and your time in the places that will yield the best return on your investment.

BOOK YOUR 30 MINUTE FREE BUSINESS ASSESSMENT TODAY
http://www.sweetspotacademy.ca/contact.asp

Thursday, November 9, 2017

Social Media ... It's More Than Just Talking!



Gone are the glory days of social media where our posts had wide spread organic reach with 90% viewership. 

The honeymoon phase is over, and companies are looking to monetize and profit from their investments. We have now entered into the "Pay to Play" spectrum where, in order for our messages to be seen, we are going to have to invest in paid advertising and learn how to leverage the incredible inherent SEO value in using our listings and social posts to show up in search engines and in newsfeed. 

Ultimately, social media platforms are digital advertising companies, no different than the traditional mediums of yesteryear.


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Sweet Spot Academy offers a suite of scalable solutions that simplify the 'how' to keep your business moving forward. We work with entrepreneurs, small business and nonprofit organizations to filter out the noise and confusion in an overcrowded digital landscape to find practical answers and solutions that helps solve their business need or problem.

Ultimately, we help you define what you are truly after, then help you focus your budget and your time in the places that will yield the best return on your investment.

BOOK YOUR 30 MINUTE FREE BUSINESS ASSESSMENT TODAY

Friday, November 3, 2017

Mobile Marketing | Google Nearby | Bluetooth & Wifi Technology | Physical Web


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Sweet Spot Academy offers a suite of scalable solutions that simplify the 'how' to keep your business moving forward. We work with entrepreneurs, small business and nonprofit organizations to filter out the noise and confusion in an overcrowded digital landscape to find practical answers and solutions that helps solve their business need or problem.

Ultimately, we help you define what you are truly after, then help you focus your budget and your time in the places that will yield the best return on your investment.

BOOK YOUR 30 MINUTE FREE BUSINESS ASSESSMENT TODAY

Wednesday, October 25, 2017

Drive More Business This Holiday Season! Rock The Holidays With Simple Marketing Campaigns.




Did you know that almost $1 trillion dollars is projected to be spent during the 2017 holiday season? Did you also know that email marketing generates a $44.25 return on investment for every $1 spent?*

We want to work with you to get a piece of that holiday pie for your business! Through social media, mobile and email-based holiday marketing campaigns, we can help you drive results -- whether that's customers coming through your door, purchases made through your website, phone calls, or donations.


Contact us today to start your holiday plan!

~ OR ~ 

Attend one of our upcoming Holiday Marketing Workshops!




SUMMERSIDE, November 15th


CHARLOTETOWN, November 20th                  




Call me to get started, or just start your free trial of Constant Contact today



Nancy Beth Guptill
SWEET SPOT ACADEMY
902-954-0481

Holiday Marketing Workshop
Summerside & Charlottetown
Prince Edward Island Canada

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Sweet Spot Academy offers a suite of scalable solutions that simplify the 'how' to keep your business moving forward. We work with entrepreneurs, small business and nonprofit organizations to filter out the noise and confusion in an overcrowded digital landscape to find practical answers and solutions that helps solve their business need or problem.

Ultimately, we help you define what you are truly after, then help you focus your budget and your time in the places that will yield the best return on your investment.

BOOK YOUR 30 MINUTE FREE BUSINESS ASSESSMENT TODAY