As politicians using social media to connect, engage and communicate with citizens and voters, Robert Ghiz (PEI Premier) has 4,906 friends on Facebook, while Olive Crane (leader of the opposition) only has 832. Comparatively speaking, Stephen Harper has 37,964 Facebook friends, while Michael Ignatieff has 32,835 and Jack Layton has 31,341.
As of today's date, according to Facebook geo-targeting metrics, there are approximately 16,017,840 Canadians that have a personal Facebook profile, while there are 62,680 Islanders with a personal profile. It seems Canadian and Island politicians are under utilizing and overlooking this untapped community.
Meanwhile, the topic of politics is very popular on Facebook. Already, there are private citizens setting up business pages and groups in preparation of the 2011 elections.
Given Social Media will play a strong role in the 2011 elections, the political parties, official campaign accounts, private political supporters and the politicians themselves that learn to master Facebook as a political communication channel will likely see the greatest campaign results. Take a look at Barak Obama, who has been minted the king of on-line campaigning. During the most recent presidential election, Barak Obama had 2.2 million people 'friend' him, while John McCain had just over half a million.
As 2011 approaches, and political parties start strategically planning their political campaigns, it will be interesting to see which party and politicians will best utilize social media channels, and become the Political King or Queen of Facebook.
Authored by Nancy Beth Guptill, founder of Sweet Spot Marketing
In 2011, it is very likely PEI voters will be faced with two elections - both federal and provincial. Politicians and candidates that plan to run political campaigns during these elections will need to sharpen their social media and micro-blogging skills / knowledge, as voters are already out there creating groups, networks and micro-blogs across the various social networks to influence these political campaigns. Sweet Spot Marketing will be offering 'Campaign Using Social Media' Workshops. Details to come before Christmas. http://amplify.com/u/ijim
Hard to believe that in 2011, Social Media Marketing will mature, while Mobil Marketing is set to explode. Knowing how to integrate the use of both will be fundamental in running successful social media marketing and mobile marketing campaigns.
As owner of Sweet Spot Marketing, I am looking forward to embracing this new technology and offering integrated solutions to the North American Market.
Stay tunned for further announcements as we finalize new strategic relationships with leading global software development companies.
Have a great week! Nancy Beth Guptill Founder, Sweet Spot Marketing
If you are interested in receiving training, coaching and guidance on how to establish a Facebook Strategy and Presence, with assistance in developing your Business Page or Group, Please call Nancy Beth Guptill, President of Sweet Spot Marketing at 902-724-3330 or email firstname.lastname@example.org