Saturday, July 31, 2010

In running a business, you will encounter peaks and valleys. When you peak, enjoy the moment, be thankful and grateful. When you hit the valley - remain calm and confident, evaluate the options, dig deep, press in, and make the hard decisions that need to be made.

Friday, July 30, 2010

Re-evaluating the options.
Today, I an spending time with my daughter. One of our favorite past times
together is driving with our favorite music playing loud. I love days like
this.

Wednesday, July 28, 2010

Quality, versus quantity? What's your preference in your friend and followers in social media? http://ping.fm/FLM7l
There's debate out there regarding preference of 'quality' versus 'quantity' of followers. It's a combination of both. Ultimately it goes back to marketing 101 - what's your core purpose and marketing strategy for using social media? If you are in a niche market where interpersonal relationships make the difference in closing a sale, then quality is important. If you are in a business that has wide appeal and the more people you can touch with your marketing the better, then your strategy just may be to have a large following and hungry crowd for your goods and services. Think about why you are using social media - it's all in your strategy and how you intend to engage with users. One important question to ask: Where does my ideal brand customer hang out? Are they even spending time on social media? I have a client and we surveyed 20 of his ideal clients and not one of them spend any time on social media - they think it's a waste of time. So before you invest time peeping and tweeting, put your strategy before tactics.
Mobile Commerce & Retailers: http://ping.fm/a2EiO
50 Marketing Ideas for Retailers: http://ping.fm/k8Cfr

Tuesday, July 27, 2010

If there's one piece of advice that we all know is true but most small business over look ... it's staying focused and remembering to target all our marketing efforts towards the interests, needs, desires and wants of our ideal brand customers. Release and surrender all clients who do not fall within your ideal.

Monday, July 26, 2010

Sitting in on a tele-meeting with global marketing experts. We're discussing Lead Generation Strategies for Marketing Coaches amd Consultants - these best practices aren't rocket science but make a lot of sense!

Sunday, July 25, 2010

If you operate a retail business, this e-news has some great advice for Independent Retailers: http://ping.fm/Idj9b

Wednesday, July 21, 2010

On my way to Charlottetown for a full day of meetings. Going to Right off the Batt Pottery tonight for the PEIBWA Mixer. Then off to Newfoundland tomorrow to meet with Thrive Retail Marketing. Great things are happening!

Tuesday, July 20, 2010

Back from a 10 day trip. In the office for a few days, then heading to Newfoundland to meet with THRIVE Retail at their head office at Pippy Place. Looking forward to the trip to meet with this innovative company plus going back to my roots - I was born in St. John's and only back once since parents left when I was an infant.

Friday, July 2, 2010

Off to a day full of meetings. It's going to be great!