Saturday, July 31, 2010
In running a business, you will encounter peaks and valleys. When you peak, enjoy the moment, be thankful and grateful. When you hit the valley - remain calm and confident, evaluate the options, dig deep, press in, and make the hard decisions that need to be made.
Friday, July 30, 2010
Wednesday, July 28, 2010
There's debate out there regarding preference of 'quality' versus 'quantity' of followers. It's a combination of both. Ultimately it goes back to marketing 101 - what's your core purpose and marketing strategy for using social media? If you are in a niche market where interpersonal relationships make the difference in closing a sale, then quality is important. If you are in a business that has wide appeal and the more people you can touch with your marketing the better, then your strategy just may be to have a large following and hungry crowd for your goods and services. Think about why you are using social media - it's all in your strategy and how you intend to engage with users. One important question to ask: Where does my ideal brand customer hang out? Are they even spending time on social media? I have a client and we surveyed 20 of his ideal clients and not one of them spend any time on social media - they think it's a waste of time. So before you invest time peeping and tweeting, put your strategy before tactics.
Tuesday, July 27, 2010
If there's one piece of advice that we all know is true but most small business over look ... it's staying focused and remembering to target all our marketing efforts towards the interests, needs, desires and wants of our ideal brand customers. Release and surrender all clients who do not fall within your ideal.
Monday, July 26, 2010
Sunday, July 25, 2010
Wednesday, July 21, 2010
Tuesday, July 20, 2010
Back from a 10 day trip. In the office for a few days, then heading to Newfoundland to meet with THRIVE Retail at their head office at Pippy Place. Looking forward to the trip to meet with this innovative company plus going back to my roots - I was born in St. John's and only back once since parents left when I was an infant.