Wednesday, November 30, 2011

The Connected Farmer

Marketing and Digital Technology Training For Farmers

The Connected Farmer is an interactive, hands-on, computer based training program designed specifically for Prince Edward Island's farmers. In this 12 hour group training program, participants will learn how to optimize their marketing communications by integrating their use of social media and digital technology tools to create market interest in their products. Participants will receive a digital workbook, handouts and copies of the training presentations, and unlimited virtual support through the duration of the program via an online coaching website. On completion of the group training program, eligible participants are entitled to a two-hour one-on-one on site training session, at their farm location.

To register, contact the Agriculture Information Desk

1-866-734-3276 (PEIFARM) / 902-368-4145
Please pre-register as seating is limited.

Program Details   
View full program details here:
  • Workshop Dates:
    January 18 & 25, February 1 & 8

  • Time of Day:
    9:30 AM – 12:30 PM Classroom Instruction
    1:00 PM – 2:30 PM Optional Help Session

  • Location:
    Atlantic Police Academy, Holland College, Slemon Park, 66 Argus Street

  • Who Should Attend:
    PEI Farmers

  • Workshop Duration:
    12 hours of group training in a computer lab
    2 hours of optional private training for eligible participants

  • Audience Size:
    Maximum 20 participants 

    Cost: $40 for all 4 workshops, $15 per workshop

To be eligible for the private one-on-one follow-up session, participants must register for all four workshops


SweetSpot Marketing

Nancy Beth Guptill


You should take this program if you want to:    
  • Learn how to use social media and digital tools to create market interest in your products
  • Have a thriving farm that creates a positive buzz in industry and within consumer markets
  • Increase sales by driving traffic to your website, or foot traffic to your retail operation, farmers market, road side stand, or farm location
  • Move your farm organization towards the new way of doing business in the digital economy

    View full program details here:


Posted By: Nancy Beth Guptill
Founder of Sweet Spot Marketing Canada
Marketing AND Social Media Training Consultant
Twitter: @SweetMarketing

About Sweet Spot Marketing: Sweet Spot Marketing is a new media marketing training and education company that lives by the motto "It is better to know than to think you know, there is power in knowledge". We have a host of education programs in the areas of digital technology, new and social media, marketing automation, creativity, commercial innovation and entrepreneurial thinking. To learn how we work with government, business organizations and corporate clients, please book a complimentary assessment appointment:

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