Friday, June 18, 2010

1/2 Day Retail Sales Bootcamp 
Thursday June 24, 12:30 PM - 4:30 PM, Charlottetown 

Most Retailers spend too much time and money on advertising and promotion activities to only convert about 20% of new store traffic to new customers. Retailers need to start spending more time on converting more shoppers to buyers and optimizing relationships with existing customers.

CONVERT MORE SHOPPERS TO BUYERS is a ½ day interactive Retail Sales Bootcamp that will teach your front line sales staff how to to convert more shoppers to buyers. Your sales management and staff will learn how to engage and build positive rapport with customers, decipher between serious shoppers and the looksy-loo's, qualify on the spot, close more sales and create positive talkable experiences that keep customers coming back.

   When:        Thursday, June 24th 
   Time:          12:30 PM – 4:30 PM 
   Location:   Charlottetown, Holland College Culinary Institute 
   Cost:          $85 per person, pre-payment required
                       We accept cash, cheque and credit card payments 
  Facilitator: Nancy Beth Guptill of Sweet Spot Marketing

For $85, Here's What You Get :

  • 4 hours of Retail Sales Training

  • E-Book “Top 20 Retail Sales Strategies”

  • Free Marketing Growth Assessment Tool

  • 60 Minute Onsite Follow Up Session

Increase Your Conversion Rate
Stop Spending So Much Time and Money On Promotions.
Spend More Time Converting Store Traffic To Customers.
Course Content

Quantify Your Objectives

  • Condition Your Mind

  • Budget Your Time
  • 6 Minutes Per Customer
Customer Types

  • Types of Shoppers
  • Hot or Not
Ready for Action

  • First Impressions – Dressing the Part

  • Body Language and Non-Verbal Communication
  • The Gap Between Men and Women
Rules of Engagement

  • Making the Connection

  • The Retail Stance

  • Engaging & Approaching Techniques
  • Building Trust & Rapport
The Retail Sales Cycle

  • Engage & Approach

  • Introduction – Opening Liners

  • Qualifying

  • Sales Presentation

  • Closing the Sale - Asking For the Business
  • Follow-up and Ongoing Marketing
Retail Sales Skills

  • Retail Sales Etiquette

  • Asking Questions – Types of Questions

  • Overcoming Objections

  • Closing the Sale: Ask for the Business / Different Close Techniques
  • Lead Capture & Permission Based Marketing

We will motivate and inspire your Front Line Retail Sales Team while providing them with the necessary skills, knowledge, confidence and attitude to build positive customer relationships, increase sales and create long-term customer loyalty.


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