Showing posts with label twitter. Show all posts
Showing posts with label twitter. Show all posts

Tuesday, July 15, 2014

How To Use Hashtags on Twitter


Twitter hashtags are appearing in many places these days – on websites, during television shows, in the captions of Instagram photos and of course, within many Tweets. Why should marketers use up valuable Tweet characters for hashtags?


To answer that question, we're sharing a great video tutorial on using Hashtags on Twitter by Anson Alexandar.  

The information presented here can be applied to using Hashtags in general, on any social media platform, for instance Instagram and Facebook.




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Nancy Beth is an Entrepreneur & Small Business Owner, Founder of Sweet Spot Marketing Canada and a Motivational Speaker for Women & Girl Leadership.

As an Internet and Digital Marketing veteran, Nancy Beth has vast experience in Internet Marketing, Social Media Marketing, Online Safety and Protecting Your Digital Footprint. Since 2010, Nancy Beth has been highly sought after to share her message on being a Digital Leader, using the Internet & Social Media for good, and how to safely navigate the Social Web.

Keynote Speaker | Executive Coach | Training Consultant | Founder of Sweet Spot Marketing Canada (@sweetmarketing) |(@nbguptill) | Digital Leader | Women & Girl Leadership To book Nancy Beth for your next event, or to discuss your training needs Visit: http://sweetspotmarketingacademy.ca/contact

Thursday, July 3, 2014

Featuring Royal LePage Peters & Lank Realty Inc. of Charlottetown, Prince Edward Island

Today we are highlighting one of our favorite clients, Royal LePage Peters & Lank Realty Inc. We've been working together for a number of months, with a starting point of creating an integrated digital/traditional marketing strategy along with social media training.

Royal LePage Peters & Lank Realty Inc. Brokerage - New Website (2014)

We had a lot of fun working with Ken Peter's team learning about Inbound Marketing, SEO & Keyword Strategy, Content & Scheduling Plans, and the various social media platforms including Facebook, Twitter, YouTube, Instagram, Vine, LinkedIn, and Pinterest.

In recent weeks, we've been watching with great excitement, the implementation of the Digital Marketing Strategy. Alex Peters of Royal LePage Peters & Lank Realty Inc. has created a new website which is fully social media optimized and has excellent lead capture capability, along with creating some new corporate video's.  Alex has also done an amazing job at upgrading the branding of their various Social Media Profiles including their Facebook Page, Twitter  and YouTube Channel



Congratulations Ken & Team!  Your new branding looks fantastic.  It suits your professional yet very personal approach to doing business.



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Nancy Beth is an Entrepreneur & Small Business Owner, Founder of Sweet Spot Marketing Canada and a Motivational Speaker for Women & Girl Leadership.

As an Internet and Digital Marketing veteran, Nancy Beth has vast experience in Internet Marketing, Social Media Marketing, Online Safety and Protecting Your Digital Footprint. Since 2010, Nancy Beth has been highly sought after to share her message on being a Digital Leader, using the Internet & Social Media for good, and how to safely navigate the Social Web.

Keynote Speaker | Executive Coach | Training Consultant | Founder of Sweet Spot Marketing Canada (@sweetmarketing) |(@nbguptill) | Digital Leader | Women & Girl Leadership To book Nancy Beth for your next event, or to discuss your training needs Visit: http://sweetspotmarketingacademy.ca/contact

Tuesday, March 25, 2014

Digital Marketing Trends 2014

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Nancy Beth is an Entrepreneur & Small Business Owner, Founder of Sweet Spot Marketing Canada and a Motivational Speaker for Women & Girl Leadership.

As an Internet and Digital Marketing veteran, Nancy Beth has vast experience in Internet Marketing, Social Media Marketing, Online Safety and Protecting Your Digital Footprint. Since 2010, Nancy Beth has been highly sought after to share her message on being a Digital Leader, using the Internet & Social Media for good, and how to safely navigate the Social Web.

Keynote Speaker | Executive Coach | Training Consultant | Founder of Sweet Spot Marketing Canada (@sweetmarketing) |(@nbguptill) | Digital Leader | Women & Girl Leadership To book Nancy Beth for your next event, or to discuss your training needs Visit: http://sweetspotmarketingacademy.ca/contact

Wednesday, September 25, 2013

WARNING: Some People Find #Hashtags Annoying




A #Hashtag is a way for people to group words and phrases in their status updates on Social Networks. They allow users to search for Tweets and Facebook posts that have a common topic or theme and to start a conversation.  

To insert a #Hashtag, you prefix a word using the number sign (#), for instance #Hashtag. When you do this, you create a hyperlink of the word or phrase, and when you click it you can see who else is talking about these words and phrases in their status updates.

Twitter and Instagram users are familiar with #Hashtags as they've been used for quite sometime on these social networks. #Hashtags on Facebook is relatively new, and many Facebook users are not familiar with what they are or how to use them.

Many people find #Hashtags annoying because they don't know what they are and find them confusing, while some find them annoying when others constantly over use #Hashtags in their posts.

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Nancy Beth is an Entrepreneur & Small Business Owner, Founder of Sweet Spot Marketing Canada and a Motivational Speaker for Women & Girl Leadership.

As an Internet and Digital Marketing veteran, Nancy Beth has vast experience in Internet Marketing, Social Media Marketing, Online Safety and Protecting Your Digital Footprint. Since 2010, Nancy Beth has been highly sought after to share her message on being a Digital Leader, using the Internet & Social Media for good, and how to safely navigate the Social Web.

Keynote Speaker | Executive Coach | Training Consultant | Founder of Sweet Spot Marketing Canada (@sweetmarketing) |(@nbguptill) | Digital Leader | Women & Girl Leadership To book Nancy Beth for your next event, or to discuss your training needs Visit: http://sweetspotmarketingacademy.ca/contact

Monday, August 19, 2013

YES! What You Post Online Matters .... Here's Why



Jobvite 2012 Survey
Did you know 92% of Businesses proactively use Social Media as part of their Talent Recruitment programs and to source suppliers?

Yes, it's true!  According to Ciphr and Jobvite's 2012 Social Recruiting Survey, 92% of companies use, or plan to use Social Recruitment.  They Socially Creep potential Candidates to obtain first hand insight into their true character.  Anybody can 'doctor-up' their resume, company profile or application to present themselves as the ideal candidate. At the same time, there's no hiding behind our online actions and behaviors.  For this, and many other reasons, what you post online really does matter!





Wikipedia defines Social Recruiting as "a concept at the intersection of recruitment and the embryonic field of social media.  There are several terms used interchangeably including social hiring, social recruitment and social media recruitment."  

While Social Recruiting is in its infancy, there's no question it has become a mainstream method used by companies, governments, non-profits and institutions to source top talent, suppliers, partners, stakeholders and volunteers.     



The past two weeks I ran a two-part blog series on the importance of Protecting Your Digital and Shadow Footprints. This week, I'm sharing information and facts on Social Recruiting, including content that encourages or discourages recruiters from selecting you as the ideal applicant for the open position, whether it be:
  • Employers seeking full-time, part-time or contract employees
  • Non-profits seeking Executive Directors, Board of Director Candidates, volunteers
  • Companies, Governments & Institutions seeking suppliers, partners and stakeholders
  • Parents seeking babysitters (yes, even parents socially creep babysitting candidates)

The reality is, most people will Google you, your business, your staff, associates, and business networks before they even meet with you, decide to do business with you, or hire you for the opening at hand.


What they find online will positively or negatively impact whether they will do business with you … or not.


SOCIAL MEDIA IS CHANGING RECRUITMENT




CONTENT THAT DISCOURAGES






CONTENT THAT ENCOURAGES



YOUR REACTION TO POSSIBLE CONTENT
Jobvite 2012 Survey
               

MOST POPULAR SOCIAL NETWORKS
Jobvite 2012 Survey

DO YOU USE THE CONTENT
Jobvite 2012 Survey
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Nancy Beth is an Entrepreneur & Small Business Owner, Founder of Sweet Spot Marketing Canada and a Motivational Speaker for Women & Girl Leadership.
  • As an Internet and Digital Marketing veteran, Nancy Beth has vast experience in Internet Marketing, Social Media Marketing, Online Safety and Protecting Your Digital Footprint.  Since 2010, Nancy Beth has been highly sought after to share her message on being a Digital Leader, using the Internet & Social Media for good, and how to safely navigate the Social Web. 

    Keynote Speaker | Executive Coach | Training Consultant | Founder of  Sweet Spot Marketing Canada (@sweetmarketing) |(@nbguptill) | Digital Leader |
     Women & Girl Leadership

Monday, December 10, 2012

Think your teen is tech savvy because they spend hours on the computer? Think Again!

There is a false belief amongst parents, where they think their children must be tech savvy because they spend hours on the Computer, Internet and Smartphone. Sure they may be able to navigate their way on how to download apps, upload pictures, post video's to YouTube and write Twitter, Facebook and Blog posts, but if this is all they are doing, parents need to delve in and pay close attention.

Yes, it is true! With computers and the internet playing such a fundamental role in pretty much every aspect of our lives, especially within the work world, teens need to be digitally literate. However, spending hours upon hours on social networking sites does not mean teens are tech savvy. In fact, if this is all they are doing, chances are their technology addiction is having an adverse affect on their digital skills, education, literacy, and their overall developmental growth.

Today, approximately 80% of teens are living in the 'Cyber Bubble', and there are serious risks to this lifestyle. The fact is, the average teen in North America spends 8 hours per day being digitally connected with 2-3 hours per day on social networking sites and sending 80-100 texts per day to their friends.

So why should parents, guardians and educators be concerned? The bottom line is, if teens are hyper-connected they are likely experiencing the adverse affects of being trapped in the Cyber-bubble:

  1. The Cyber-bubble warps a young person, making him/her less able to interact in the real-word. They hone their texting skills but may not learn the art of face-to-face conversation.  
  2. Texting has resulted in 'Dummy Down' language: Teens tend to pick up bad grammar habits with simple syntax, phonetic spelling, and low diction, which is crossing over into their school work and education.  
  3. The Cyber-culture gives rise to a relentless focus on the presentation of self in images and sound bites before the 'she' or 'he' has a chance of fully developing. 
  4. Teens pretend to be impressed with things to fit in, creating a persona they think will be liked versus presenting their real selves. 
  5. Over connection traps teens in a bubble. The ability to connect with any girl or boy their same-age at any moment of the day deprives them from any break, any breather, and any alternative perspectives. 
  6. Teens are hyberconnected to their peers, while disconnecting from themselves. Teens need time to reflect on who they are and want to become; they need chill time. Technology Addiction steals down time from teens with their phone vibrating constantly. 
  7. Spending too much time online generally means teens are neglecting their studies, practice, and chores, resulting in poor performance. 
  8. Sleep Deprivation is on the rise while impacting attitudes and performance. Many teens are online late at night resulting in sleep deprivation, therefore they have a lack of focus and concentration at school and are super-sensitive. 
  9. Girl-world / teen drama tends to cross from school-to-online and vice versa. 
  10. Cyber-bullying is on the rise and has become a serious epidemic. There is nothing new to teens, especially girls, being mean. What's new is the technology that creates the 24/7 relentless attacking that has the potential to reach literally millions of people in hitting the 'enter' or 'send' buttons. 
  11. Self objectifying! Teens, particularly girls, are focusing on how they look versus who they are, because they see themselves as an object first and a person second. Teens are choosing to evaluate themselves based on their appearance because they believe this is how others adjudicate them.  
  12. Sexting – It ruins reputations. Teen girls, more so then teen boys, sext. In fact 20% of teenage girls in North America have committed the act of sexting, and that number is rising. Given the amount of pornography on the internet, and the depiction of women and girls as sex objects in mainstream media, many teen girls think this is what boys want. The reality is, if a teen takes a nude picture of themselves, they could be charged with the production of child pornography. If they, or anyone else, forwards that picture, they can be charged with the distribution of child pornography. Girls that sext or expose themselves on the Internet put themselves at serious risk for sexual abuse and cyber-bullying. 

It is important for parents to pay close attention to their teens use of smartphone technology, social media and the Internet. While teens are experiencing the many benefits each of these have to offer, they are also being exposed to the dangers and risks. As parents, we need to teach our children to set boundaries and limits in their use of technology. We need to education them on proper and appropriate use, how to play safe, and how to be a good cyber friend and cyber citizen.

So if your teen is spending hours on end on their computer, smartphone and the Internet, we strongly recommend you become a Computer Cop and find out exactly what they are doing, and what activities they are engaging in. If you have concerns of their technology use and habits, it may be time to establish Computer, Internet & Smartphone Rules, which includes you and your teen signing an Internet & Smartphone Usage Agreement. Breaking the rules and violating the agreement results in loss of use and privilege of using these technologies.

You must establish within your teen that the Computer, Smartphone and Internet is a privilege, not a right!  They have the responsibility in using these technologies properly and appropriately. Be sure to set the stage by being a good example and practicing what you preach because more often than not, teens model the behavior of adults, more so when that adult is their parent(s).


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Author: Nancy Beth Guptill,Founder of Sweet Spot Marketing Canada
Digital Marketing & Social Media Training Consultant / Women & Girl Thought Leadership


http://www.SweetSpotMarketing.ca
http://www.SweetSpotInternetAcademy.ca
http://www.SweetSpotMarketingAcademy.ca
Twitter: @SweetMarketing
Facebook: http://www.facebook.com/SweetMarketing

Friday, January 28, 2011

Quality Content is How you Get Found and Noticed in Today's New Media Marketing World

Quality Content is how you get noticed and found in today's new media marketing world. People use the internet to conduct research and source suppliers. The information you share on your website, in your blog, in your posts on facebook, twitter and LinkedIn really does matter.

It's more than just idle chatter.   If you own an accounting firm, and all you chat about is the color of your socks while your competitor posts meaningful information about accounting topics, when people search for accountants in your area, the search engines will likely find your competitor first because (s)he's supplying the answers to the questions that are being asked, while you are too busy talking about the color of your socks. All information that people share across the internet gets indexed by search engines so when people put in search queries those search engines crawl the internet to find the answers to those queries.

So yes ... You need a strategic content and posting mix, and you really need to pay close attention to whether or not your social media efforts have a positive impact on your website traffic.

Nancy Beth Guptill, Founder of Sweet Spot Marketing
http://flavors.me/nancybethguptill

Saturday, March 13, 2010

'Going Beyond the Basics of Twitter, Facebook, Linked-In'

'Going Beyond the Basics of Twitter, Facebook, Linked-In'

To read our most recent newsletter that was distributed Friday, March 12th, click the link above. We must be doing something right because we had instant response from PEI's business community on wanting to know how to go beyond the basics of Twitter, Facebook and Linked-In.


Sign Up for our E-Newsletter by visiting our Contact Page:

http://sweetspotmarketing.ca/contact.html

Just scroll down the page and you'll see our arrow with an invitation to subscribe to our newsletter.