Wednesday, May 18, 2011
Tuesday, May 10, 2011
Just in Time to Kick Start Your Summer : May & June Events from Sweet Spot Marketing Canada
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An exciting line up of training events to kick-start your summer.
1) RETAIL SALES BOOTCAMP is designed for any retail setting, whether it's a retail store within a shopping mall, a vendor at a farmers market, or a boutique within a hotel & conference centre.
2) FACEBOOK PAGES BOOTCAMP is for companies and individuals who are setting up a presence for the first time, or need to revamp and overhaul an existing Page. Keep in mind, Facebook is your online storefront and you need a page that will attract your ideal customers.
3) LIVE YOUR DREAMS LOVE YOUR LIFE is for women age 34-50 who want to improve their lifestyle by moving their career and personal lives forward.
For full details, please visit our online Events Calendar at:
http://tinyurl.com/SweetMarketingEvent-Spring2011
Published By:
Nancy Beth Guptill, Sweet Spot Marketing Canada
Twitter: @SweetMarketing
Facebook: SweetMarketing
Wednesday, March 2, 2011
Walk Your Talk
The best way to reinforce your brand message is to actually follow through on your self promotion and marketing promises you make. This can be achieved through the development of a Content Strategy for your Blogging, Emailing and Social Media Marketing efforts.
All too often companies and individuals using email and social media, do not have a content strategy and are in a reactionary mode, taking a half-hazard approach to their blog posts, status updates and e-news letters. They do things on the fly, writing and sharing content when they see something they are inspired to write about, and often include their own personal perception, slant, insight and judgment.
While it is good to be spontaneous, because often there is pure passion coming into the piece that is being written (whether a 140 word micro-blog post or a full 500 word post) it happens time and time again .... double talk results full of contradictions, and in some cases being "Guilty of Your Own Convictions".
Do a self assessment. Read your blog posts, social media updates, email marketing messages ... go back and do an inventory of the last six months. Be completely honest with yourself and try to view your content from a third party perspective. Ask yourself this question "Have I, in any way, contradicted myself and become guilty of double talk? Or am I living true to my own personal brand values, core messaging and little rants I go on about?"
Blogging for Business is critical in an era where Content is King! Using Social Media to connect and engage with your different social networks is just as important.
One thing many companies and individuals overlook is developing a content strategy that is based on their core values, marketing objectives and growth goals for their business. By having a proper content strategy, you keep your messaging on track with what you are attempting to achieve, and you avoid double talk.
Most importantly, you end up "Walking Your Talk", and following through on your messaging, which builds trust and confidence in your ideal customers that you want to do business with.
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Author: Nancy Beth Guptill, Founder of Sweet Spot Marketing Canada, http://about.me/NancyBethGuptill
Date: March 2, 2011
About Sweet Spot Marketing: Sweet Spot Marketing is a new media marketing training and education company that lives by the motto "It is better to know than to think you know, There is power in knowledge". We have a host of education programs in the areas of digital technology, new and social media, marketing automation, creativity, commercial innovation and entrepreneurial thinking. To learn how we work with government, business organization and corporate clients, please book a complimentary assessment appointment: http://sweet-spot-marketing-canada.genbook.com/
All too often companies and individuals using email and social media, do not have a content strategy and are in a reactionary mode, taking a half-hazard approach to their blog posts, status updates and e-news letters. They do things on the fly, writing and sharing content when they see something they are inspired to write about, and often include their own personal perception, slant, insight and judgment.
While it is good to be spontaneous, because often there is pure passion coming into the piece that is being written (whether a 140 word micro-blog post or a full 500 word post) it happens time and time again .... double talk results full of contradictions, and in some cases being "Guilty of Your Own Convictions".
Do a self assessment. Read your blog posts, social media updates, email marketing messages ... go back and do an inventory of the last six months. Be completely honest with yourself and try to view your content from a third party perspective. Ask yourself this question "Have I, in any way, contradicted myself and become guilty of double talk? Or am I living true to my own personal brand values, core messaging and little rants I go on about?"
Blogging for Business is critical in an era where Content is King! Using Social Media to connect and engage with your different social networks is just as important.
One thing many companies and individuals overlook is developing a content strategy that is based on their core values, marketing objectives and growth goals for their business. By having a proper content strategy, you keep your messaging on track with what you are attempting to achieve, and you avoid double talk.
Most importantly, you end up "Walking Your Talk", and following through on your messaging, which builds trust and confidence in your ideal customers that you want to do business with.
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Author: Nancy Beth Guptill, Founder of Sweet Spot Marketing Canada, http://about.me/NancyBethGuptill
Date: March 2, 2011
About Sweet Spot Marketing: Sweet Spot Marketing is a new media marketing training and education company that lives by the motto "It is better to know than to think you know, There is power in knowledge". We have a host of education programs in the areas of digital technology, new and social media, marketing automation, creativity, commercial innovation and entrepreneurial thinking. To learn how we work with government, business organization and corporate clients, please book a complimentary assessment appointment: http://sweet-spot-marketing-canada.genbook.com/
Friday, February 25, 2011
THE DISTRACTION OF TWITTER [By Six Pixels of Separation]
Posted: 22 Feb 2011 06:04 PM PST
It's going to come to a head at some point soon. We're all going to realize that Twitter is the ultimate distraction.The problem with saying that Twitter is a distraction comes at a cost. People don't want to think (or admit) that they are wasting their time - mostly because even defining what a "waste of time" is can be subjective (and who is to say that a distraction in one's life is also a waste of time?). I try not to kid myself. I realize that watching most prime time television is a waste of time and there are many other activities that us human beings engage in that don't really add much value to our own lives and the lives of people around us. Twitter could well be the next great distraction, and there's absolutely nothing wrong with that, so long as you can admit it to yourself and appreciate that we all need moments of distraction. The challenge comes in identifying when these little distractions wind up taking up too much time in our lives.
Twitter as a distraction engine.
Brands that turn to Twitter usually do so to ensure that:
- If someone is talking about their brands, they can be (somewhat) responsive.
- They can broadcast/engage with those who are interested in their brands.
Why is Twitter such a distraction?
- The short messages (tweets) happen in bursts. This is both addictive to watch and so "snackable" that it's hard to resist.
- It's easy to bang out a tweet in a couple of seconds... and it feels good to let people know what you're thinking/what you're up to.
- It happens in real-time, so whenever you're engaged with Twitter, you are "in the moment."
- People say, do and share interesting things.
- It's the ultimate in reality programming. What's more interesting: to watch the story of people we don't know (or those that are made up) verses the story of people we do know or are interested in?
- It's highly mobile. Tweeting or following Twitter is something that's easy and mindless to do when you're standing with one arm wrapped around the pole in a subway or have a handful of minutes while in-between meetings.
- It's an easy way to follow and connect with new and interesting people.
Some will take this Blog post as an indictment on Twitter. That is not the case. I use, like and connect with Twitter on a more-than-daily basis, but I'm cautious of it. I can see/feel how easy it is to sucked into the vortex of interesting quips, tweets, retweets, responding to messages, links and provocations. While I love that type of back-and-forth banter, the work I do for our clients at Twist Image takes precedence. So too does my writing (this Blog, my newspaper and magazine columns, my future books), speaking and Podcasting. While I can appreciate the value of Twitter, it falls well below the value I get from creating more substantive ideas in other forums (my own art). Twitter and the tweets that go along with them are fleeting moments that disappear almost as quickly as they are published.
I'm ok with Twitter as an engine of distraction, but I often wonder if the more serious power users see it in the same vein?
Authored By: Six Pixels of Separation
Published on Sweet Spot Marketing (Canada) Blog by Nancy Beth Guptill
Saturday, February 19, 2011
Nancy Beth has sent you a link to a blog:
I thought you might be interested in this Social Media Research Study
for Atlantic Canada. Please encourage your business colleagues located
in Atlantic Canada, and responsible for Social Media Marketing, to
participate in this survey. Thank You
Blog: Social Media Research for Atlantic Canada
Post: Social Media Research Study - Atlantic Canada
Link:
http://ping.fm/K5Emj
I thought you might be interested in this Social Media Research Study
for Atlantic Canada. Please encourage your business colleagues located
in Atlantic Canada, and responsible for Social Media Marketing, to
participate in this survey. Thank You
Blog: Social Media Research for Atlantic Canada
Post: Social Media Research Study - Atlantic Canada
Link:
http://ping.fm/K5Emj
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