Friday, February 24, 2012

Links for Today's Training

MicroSoft Word



LinkedIn





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Author: Nancy Beth Guptill
Founder of Sweet Spot Marketing Canada
Digital Marketing & Social Media Training Consultant
http://www.SweetSpotMarketing.ca
http://www.SweetSpotInternetAcademy.ca
http://www.SweetSpotMarketingAcademy.ca
Twitter: @SweetMarketing
Facebook: http://www.facebook.com/SweetMarketing

About Sweet Spot Marketing: Sweet Spot Marketing is a new media marketing training and education company that lives by the motto "It is better to know than to think you know, there is power in knowledge". We have a host of education programs in the areas of digital technology, new and social media, marketing automation, creativity, commercial innovation and entrepreneurial thinking. To learn how we work with government, business organizations and corporate clients, please book a complimentary assessment appointment: http://sweet-spot-marketing-canada.genbook.com

Monday, February 13, 2012

Facebook PAGES Bootcamp


Limited Space 
Register by Friday, February 17th

FB Pages Bootcamp
Hands on computer based Facebook training. Discover how to create, maintain and grow a Facebook Page for your Fruit or Horticulture business. You will actually build a custom Facebook Page, plus we'll show you how to turn your page into a social media marketing machine.

Workshop Date: Tuesday, February 21
Register By:  Friday, February 17
Seating limited to 20 participants  


In the Facebook PAGES Bootcamp you will create or enhance a custom Facebook Page for your fruite or horticultural operation or organization.  Build a Welcome page and custom tabs, as well as integrate your Twitter and You-Tube accounts with your Facebook Page. Come prepared by bringing your company logo, product/service images and marketing content to populate your Facebook Page. 
Date, Time, Location:
  • Tuesday, February 21st, Wolfville Nova Scotia, Acadia University Beveridge Arts Centre, 9:30 AM – 3:30 PM

    What You Will Need:
  • Company logo's and images loaded on to a USB memory stick or accessible via the internet (and you know how to access the address/url)
  • Company information that you would like to include on your Facebook Page
  • Your user name and password for Facebook, Twitter and You-Tube (if you have these social networking accounts already set up)
  • A network card is mandatory to access the Acadia University server

What You Will Learn
    • How to build a custom Facebook page for your business
    • How to activate Facebook Apps, install third-party Apps, and integrate Twitter and YouTube with your FB Page.

      What You Will Accomplish:
      • Set up a custom Facebook page for your business
      • Create a custom welcome page for Facebook to promote “Likes”
      • Create custom tabs to engage and enhance your brand identity
      • Create custom Facebook profile image
      • Create custom Facebook content using iFrames
      • Customize your page with photos, video's and links, pictures and content
      • Integrate your You-Tube and Twitter accounts with your Facebook page
      • Select and install the best applications to expand your Facebook experience
      • Integrate your email marketing application for lead capture and newsletter campaigns
      • Leverage your personal Facebook profile to achieve business goals
      • Use Facebook Insights and Analytics to measure your results
      • Use social plug-ins to promote your Facebook page on your main website
      • Share web site content on Facebook
      • Monitor your company chatter using Hootsuite

        PLUS:
        • Hands-on computer instruction to help you confidently navigate the Facebook platform
        • Apply strategies to communicate with existing customers, while attracting and growing an active fan base
        • Claim your Facebook Place

        What You Will Take Away:
        • A customized, optimized and engaging Facebook page
        • 25 Likes and a custom URL

          REGISTER BY FEBRUARY 17th:
          Contact Chad MacPherson
          Agriculture amd Agri-Food Canada
          Email: chad.macpherson@agr.gc.ca                                                                                   
          Phone: 902-426-8903     Fax: 902-426-3439

          PARTNERS:

          • Agriculture and Agri-Food Canada
          • Nova Scotia Federation of Agriculture
          • Nova Scotia Department of Agriculture
          • Nova Scotia Department of Economic and Rural Development and Trade



          Government of Nova Scotia LogoCanada LogoNSFA



          TRAINING PROVIDED BY    
          Sweet Spot Marketing_Training Consultants       

          Author: Nancy Beth Guptill
          Founder of Sweet Spot Marketing Canada
          Digital Marketing & Social Media Training Consultant



          About Sweet Spot Marketing: Sweet Spot Marketing is a new media marketing training and education company that lives by the motto "It is better to know than to think you know, there is power in knowledge". We have a host of education programs in the areas of digital technology, new and social media, marketing automation, creativity, commercial innovation and entrepreneurial thinking. To learn how we work with government, business organizations and corporate clients, please book a complimentary assessment appointment: http://sweet-spot-marketing-canada.genbook.com  

    Tuesday, February 7, 2012

    Turn Prospects into Customers Overnight!

    Today I’d like to talk about how to turn prospects into customers and retain them for future marketing to. While, your marketing is doing its job, you need to be working on turning those prospects into customers. There are a few key ways to draw them in and seal the deal. You need to be:
    • Inviting
    • Informative
    • Enjoyable

    The biggest fear of most new customers is the dread buyer’s remorse. You want to avoid this at all costs and this should be mitigated if you’ve provided a quality product/service that delivers on the marketing claims you’ve made.  However, this can still occur. There are two ways to deal with this:
    • Offer to refund money-no questions asked
    • Offer a bonus they can keep even if they return the product

    These offers alone will also mitigate buyer’s remorse because the customer will trust you more, just for offering these things.  There are number of other ways to turn a prospect into a customer:
    1. Offer a special price as an opportunity for you to test the market.
    2. Offer a lower price with the reason of pushing inventory to pay a tax bill, for your kid’s' braces, or another tangible reason. Customers love that this makes you feel so much more human.
    3. Offer a referral incentive.
    4. Offer a smaller, more inexpensive product first to build trust.
    5. Offer package deals.
    6. Offer to charge less for their first purchase if they become a repeat customer.
    7. Offer extra incentives-longer warranties, free bonuses if ordered by a set date.
    8. Offer financing options, if applicable.
    9. Offer a bonus if they pay in full.
    10. Offer special packaging or delivery.
    11. Offer “name your own price” incentives.
    12. Offer comparative data or other comparison tools.
    13. Offer a trade-up or upgrade to something they already have.
    14. Offer additional, educational information to help them make the decision.
    The options really are as limitless as you make it. You can use these or other ideas to find what works the best for your business, products/service and target market. Remember this…

    By making it inviting, easy, informative, non-threatening, educational, inspiring and fun to do business with you, you’ll loft your company above the competition.” Jay Abraham

    Need help with figuring out the best strategy for converting prospects into customers? Our FREE test drive gives you exclusive access to the mountain of resources and tools, along with information from some of the greatest marketing minds on Earth.



    ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
    Author: Nancy Beth Guptill
    Founder of Sweet Spot Marketing Canada
    Digital Marketing & Social Media Training Consultant
    http://www.SweetSpotMarketing.ca
    http://www.SweetSpotInternetAcademy.ca
    http://www.SweetSpotMarketingAcademy.ca
    Twitter: @SweetMarketing
    Facebook: http://www.facebook.com/SweetMarketing

    About Sweet Spot Marketing: Sweet Spot Marketing is a new media marketing training and education company that lives by the motto "It is better to know than to think you know, there is power in knowledge". We have a host of education programs in the areas of digital technology, new and social media, marketing automation, creativity, commercial innovation and entrepreneurial thinking. To learn how we work with government, business organizations and corporate clients, please book a complimentary assessment appointment: http://sweet-spot-marketing-canada.genbook.com