Monday, January 30, 2012

Making It Pop! 5 Major Components to Good Advertising Copy

There are 5 major components to good advertising copy: (The order of these is essential to success)
         Command Attention
         Showcase Benefits of Products/Services
         Prove the Benefits
         Persuade People to Embrace the Benefits
         Call to Action

Advertising is sales in print. So, you need to think about the unique benefits your products/services offer and showcase that in a persuasive way. You need to emphasize
results, not features.

Let’s take a minute to talk about each of these components:

  1. Command Attention: This is usually accomplished with the headline. You need an attention-getter that makes people want to know more about your products/services. The best headlines give a vivid portrayal of the benefits or show how a problem can be avoided with your products/services. The headline is the advertisement for the advertisement.
  2. Showcase Benefits: You have to showcase the benefits of your products and services and, more importantly, show how they will solve or prevent a problem.  They need to know what’s in it for them. Include useful, factual and clear information to show precisely what the benefits are and how they are going to help the customer.
  3. Offer Proof: This is where you prove what the advertisement is offering. You need to establish you have a method to deliver. Consider information that establishes credibility and past performance.
  4. Persuade: You need to add compelling reasons for your potential customers to purchase your products/services. Use a hard sell approach and create scarcity. This will enact your potential customers to feel like they have to act now. Which leads into the last component.
  5. Call to Action: You need to compel your potential customers to DO something. They need to check out your site, sign up for your newsletter, purchase your products, contact you about services…something. Offer a freebie-a booklet, sample, product, bonus, demo, consult, limited time price…the list goes on.  There are lots of ways to get potential customers excited about ordering and help them feel like they are getting an amazing deal.

Good advertisements include all of these components and are not complete without any of them. You can sit down and think through any one of these components, then figure out how to best place them together for the most effectiveness. 


We can help you with this too. Try our FREE test drive to learn how to put together great advertisements from some of the best in the business. 
http://www.SweetSpotMarketingAcademy.ca



~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Author: Nancy Beth Guptill
Founder of Sweet Spot Marketing Canada
Digital Marketing & Social Media Training Consultant
http://www.SweetSpotMarketing.ca
http://www.SweetSpotInternetAcademy.ca
http://www.SweetSpotMarketingAcademy.ca
Twitter: @SweetMarketing
Facebook: http://www.facebook.com/SweetMarketing


About Sweet Spot Marketing: Sweet Spot Marketing is a new media marketing training and education company that lives by the motto "It is better to know than to think you know, there is power in knowledge". We have a host of education programs in the areas of digital technology, new and social media, marketing automation, creativity, commercial innovation and entrepreneurial thinking. To learn how we work with government, business organizations and corporate clients, please book a complimentary assessment appointment: http://sweet-spot-marketing-canada.genbook.com

Tuesday, January 3, 2012

New Women's Training Program For Summerside PEI & Surrounding Area

PLEASE NOTE:  This is an initial announcement with full details coming soon.

This is a new 12 week Training Program intended for women ages 30-54.  There will be three separate intake sessions during 2012, with the first intake starting immediately as the first session starts Monday, January 16th.  I am pleased to partner with Andy Lou Sommers of East Prince Women's Information Centre (EPWIC) in Summerside.


Program Summary 
  • Women’s Program  – Ages 30-54
  • 12 weeks Total – 8 weeks - enhancing employability skills, 4 weeks - work experience
  • Monday – Friday, 9-3, Start Date: January 16, 2012
  • Training allowance provided
  • Child care and travel for those that qualify
  • Women cannot be on EI or EI eligible


To apply or for more information contact:
Andy Lou Somers
East Prince Women’s Information Centre
109 Water Street
Summerside, PEI
C1N 1A8
Tel: 902-436-9856
Fax: 902-888-2344

Funded by: Skills PEI, Interministerial Women’s Secretariat, Province of PEI, Status of Women Canada


~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Author: Nancy Beth Guptill
Founder of Sweet Spot Marketing Canada
Digital Marketing, Social Media & Leadership Training Consultant
http://www.sweetspotmarketing.ca
http://www.sweetspotmarketingacademy.ca
http://www.sweetspotinternetacademy.ca
Twitter: @SweetMarketing
Facebook: http://www.facebook.com/SweetMarketing 

About Sweet Spot Marketing: Sweet Spot Marketing is a new media marketing training and education company that lives by the motto "It is better to know than to think you know, there is power in knowledge". We have a host of education programs in the areas of digital technology, new and social media, marketing automation, creativity, commercial innovation and entrepreneurial thinking. To learn how we work with government, business organizations and corporate clients, please book a complimentary assessment appointment: http://sweet-spot-marketing-canada.genbook.com

Kick Start Your Marketing in 2012

Today I’d like to teach you about the three most important start up marketing tools you need to get and keep using with new customers.

1. In person It’s essential you meet with customers/clients in person whenever possible. This shows you respect them and take the time to work with your clients to give personal attention to each of them.

2. Follow up letter:  Always take a moment to send a follow up letter about what you talked about, new agreements or partnerships made and to thank them for taking the time to meet with you. Likewise, you should always send thank you letters or small gifts to partners you find success with.

3. Phone call:  Use a telephone call to follow up with them to talk again about the matters you talked about in your meeting and offer any assistance you can to help their business run smoothly and more successfully.

None of these will work if you don’t have a quality product/service to back you up!

Here are the key steps for putting together your start-up marketing tools:
  1. Research potential customers, buyers, competitors and their preferred methods of distribution. 
  2. Talk to potential customers. Take a hard look at your product from a customer’s perspective and see what it needs to be successful.
  3. Follow up with your 3-step process from above. 
  4. Develop systems for contact follow through, quality control standards and customer service.
  5. Develop post-sale follow up system to keep lines of communication open is key to customers, and to build on your current relationship which increases future purchases.

“Marketing and innovation produce results; all the rest are costs” Peter Drucker, management consultant

Here’s another one I love from an icon:
“If there is any one secret of success, it lies in the ability to get the other person’s point of view and see things from that person’s angle as well as from your own.” Henry Ford, Founder of Ford Motor Company

This lesson has offered you the tools to put together a start-up marketing plan that can be used over and over again to help your customer base and business grow in a manageable way.

The tools offered in our FREE test drive of our E-Learning Marketing site, offer these very same things and a whole bunch more.



~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Author: Nancy Beth Guptill
Founder of Sweet Spot Marketing Canada
Marketing & Social Media Training Consultant
http://www.sweetspotmarketing.ca
http://www.sweetspotmarketingacademy.ca
http://www.sweetspotinternetacademy.ca
Twitter: @SweetMarketing
Facebook: http://www.facebook.com/SweetMarketing

About Sweet Spot Marketing: Sweet Spot Marketing is a new media marketing training and education company that lives by the motto "It is better to know than to think you know, there is power in knowledge". We have a host of education programs in the areas of digital technology, new and social media, marketing automation, creativity, commercial innovation and entrepreneurial thinking. To learn how we work with government, business organizations and corporate clients, please book a complimentary assessment appointment: http://sweet-spot-marketing-canada.genbook.com