Thursday, April 19, 2012

Women On The Move - Women's Employability Program

We are preparing for our Spring 2012 Session of 'Women On The Move' - a 12 week Training Program intended for women ages 30-54.  If you are looking for change or looking to move your life positively forward in the career path of your choice, this program may be for you.

Program Summary
  • Women’s Program  – Ages 30-54
  • 12 weeks Total – 8 weeks - enhancing employability skills, 4 weeks - work experience
  • Training allowance provided
  • Some child care and travel for those that qualify
  • Women cannot be on EI or EI eligible
  • Training Location: 273 Water Street

To apply or for more information contact:

Andy Lou Somers
East Prince Women’s Information Centre
109 Water Street
Summerside, PEI
C1N 1A8
Tel: 902-436-9856
Fax: 902-888-2344

Funded by:
Skills PEI, Interministerial Women’s Secretariat, Province of PEI, Status of Women Canada
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Author: Nancy Beth Guptill
Founder of Sweet Spot Marketing Canada
Digital Marketing & Social Media Training Consultant
Twitter: @SweetMarketing

About Sweet Spot Marketing: Sweet Spot Marketing is a new media marketing training and education company that lives by the motto "It is better to know than to think you know, there is power in knowledge". We have a host of education programs in the areas of digital technology, new and social media, marketing automation, creativity, commercial innovation and entrepreneurial thinking. To learn how we work with government, business organizations and corporate clients, please book a complimentary assessment appointment:

Tuesday, April 10, 2012

PR Equals Free Publicity

There are three key areas of public relations you can use to boost your advertising results ten-fold over your paid advertising.  The key to public relations lie in:
  • Public relation or publicity
  • Merchandising
  • Promotions

With a solid plan in place that encompasses all these areas, you’ll have a great approach to use public relations in the best way possible.

Public relations include all that is the media. Don’t limit yourself. The attention of newspapers, television, radio, magazines, bloggers, ezines and more are all equally powerful. Online marketing is just as, if not more, important as conventional media.

Here are the steps to get noticed by the media:
  1. Put together a press release for your company. The press release should be relevant to your target market and address consumer interest, not just announce your business.

  2. Compact your press release to include one hook and one angle. Choose the most attention-getting to make sure the media person you are sending it to is interested in reading it.

  3. Put your press release in professional formatting. With press releases you need a dateline, the most important information at the top, facts, figures and wrap it up with contact details including who and how. Print the press release on your letterhead.

  4. Send your press release to all television and radio stations, local and metro newspapers, national newspapers, industry magazines, and any other form of media that reaches your target market. Don’t forgot to include relevant blogs, ezines, press release submission sites and to industry professionals.
More importantly than a perfect press release is to make sure you have addressed the needs of your target market in the products/services you offer and made that clear in the press release. If you are provided people a solution to a problem, a way to avoid a problem and an opportunity to enhance their life the media and public will be interested.

If you have a connection (or the ability to get a connection) with a celebrity, this can practically guarantee you’ll get attention. Make sure you are offering newsworthy information, and then follow up with media outlets to make sure they are publicizing that information.

One of the most powerful techniques every business should use is free publicity. As the name implies, there is no cost, just the time and effort required to attract attention to your business.” Jay Abraham

Our FREE test drive of can show you how to put together press releases that work! Check out how the pro’s do it and craft the perfect press releases for your business.

Author: Nancy Beth Guptill
Founder of Sweet Spot Marketing Canada
Twitter: @SweetMarketing