Thursday, June 28, 2018

The Connected Farmer - From Passion To Fruition!

I have always had a passion for helping Canada's Agriculture sector!

I started supporting the sector back when I worked with the City of Summerside in Economic  Development, and we assisted an organization with the promotion of Farm Diversification into Agri-Tourism. That was back in the early 2000's. We helped organize information events at the Loyalist Country Inn & Conference Centre, conducted research, assisted with the events, and promoted those events through our communication channels at the time.

Starting in 2008, I launched Sweet Spot Academy (formerly known as Sweet Spot Marketing) and started working directly with producers, commodity groups, agri-businesses, federal and provincial government and a number of other industry players.

In 2009, I started delivering the Connected Farmer digital marketing and social media training program throughout the Maritimes, working with Federal and Provincial Governments, as well as different Federations of Agriculture and Commodity Groups throughout the region.

In 2015, I became one of seven certified Real Dirt on Farming Speaker Bureau facilitators and thoroughly enjoyed delivering the program within the Maritimes and Ontario through Farm and Foodcare Canada.

Now, in 2018, I have been working behind the scenes with two of my colleagues who have extensive experience working in Canada's Agriculture sector, to bring our collective passion for the sector to fruition, through the launch of:

The Connected Farmer:  we're an experiential digital marketing and communications company that bridges the gap between gate to plate by providing consumers and Canada's Ag sector with opportunities to meet, mix and mingle.

We're excited to unveil the wrap to proudly present Canada's first online Agriculture trade and consumer show.

We know consumers are turning to the internet to source information on the food they eat. We also know there is a lot of misinformation out there in the market place. The Connected Farmer Virtual show provides a digital space for consumers and Canada's Ag sector to come together and share the #RealDirt on Farming.


Nancy Beth is the President and Executive Consultant at Sweet Spot Academy, and co-founder of the Connected Farmer.

As an Internet and Digital Marketing veteran, Nancy Beth has vast experience in Internet Marketing, Social Media Marketing, Online Safety and Protecting Your Digital Footprint. Since 2010, Nancy Beth has been highly sought after to share her message on being a Digital Leader, using the Internet & Social Media for good, and how to safely navigate the Social Web. 

Keynote Speaker | Executive Coach | Training Consultant | Founder of Sweet Academy (@sweetspotacadmy) | (@nbguptill)  |  (@connectedfarmer)

To book Nancy Beth for your next event, or to discuss your training needs Visit: