It’s Digital & Social Web Thursday’s on Ask The Expert Broadcasts. Today I am answering the question:
is a basic question, it is a really good one because more often than you would
think, individuals and companies are establishing themselves on a platform
without giving any thought to strategy or whether their audience base hangs out
there. In answering
this question, there are four questions I want you to write down that you
really need to answer for yourself as follows:
1) First and foremost, what are your
business reasons for using digital and social media? In other words, what are
your overall business and marketing goals,and
what do you hope to achieve?
2) How will using digital and social media
help you accomplish those goals? It
really comes down to strategy before tactics.
3) Where are your consumer audiences
hanging out online? Where are they gathering to connect and socialize?
4) What conversations are they
having: What are they talking about?
What questions are they are asking? What referrals are they making? What key
words and phrases are they using, what hashtags are they using.
these questions, I am going to provide some digital images below that will
provide some guidance in how to go about answering them. Meanwhile, I'll share with you, I am hosting
one day workshops on "The 8 Steps To Developing Your Social Media
Strategy" in late August and early September in Prince Edward Island,
at Summerside Regional Development Corporation in Summerside and The Spot in
Charlottetown. I'll include the workshop
overview below and will be announcing the workshop shop dates next week. This
is an awesome program that will help you develop practical social media
strategy and tactical plans that will help you connect and engage with your
concludes our Ask The Expert Broadcast for Thursday, July 21st. Please send in your questions on Facebook,
Twitter, Instagram and email and be sure to use the hashtag #AskSweetSpot
your success - and make it a great day!
Guptill, President & Executive Consultant at Sweet Spot Academy
If you are ready to start working with a Business Digital Coach, please visit Sweet Spot Academy website and fill out the online contact form:
NANCY BETH is the President & Executive Consultant at Sweet Spot Academy.
At Sweet Spot Academy, we solve and simplify "HOW" to keep your business moving forward by offering a suite of know-how based business training and empowerment programs. We focus on small group workshops and customized training programs.
Our customized business growth and skills training programs provide the inspiration, motivation and strategic KNOW-HOW knowledge that helps you and your staff confidently implement your business development growth plans.