Nancy Beth Guptill of Sweet Spot Academy Joins the snapd PEI Team as Western PEI's Community Builder

Hey PEI! Nancy Beth Guptill here!  

I am excited to announce that through SWEET SPOT ACADEMY I am joining the snapd PEI team under the leadership of Keith MacLean as the Community Builder for Western Prince Edward Island.

snapd Prince Edward Island is a FREE monthly print publication and website specializing in a "non-political" friendly and entertaining photographic view of living in our community. Big or small, we cover them all from home, business, birthday and surprise parties, sporting events, business openings, festivals & concerts and all aspects of life in the community. Our only rule? It has to be 100% positive! We also include an upcoming events calendar and have the functionality to create and promote tickets (free and paid) for all of your local events. We are excited to launch the first issue of snapd PEI in January 2018.

We are your connection to your community, highlighting all the good works of individuals, organizations and private business.

We specialize in community-based advertising, public relations, networking and marketing initiatives. We use media vehicles that are photographically rich, and free to consumers, showcasing the life, entertainment and overall spirit of each community we operate in. We emphasize customer service and relationship building, technology, marketing savvy and attention to detail to deliver our products across print, web and other visually dynamic media.

You can be a self-publisher by utilizing some of our FREE online apps and tools. You can download the snapd app and submit photos and community focused news items through the app, and you can promote your upcoming event on our FREE online event listing board which is fully social media optimized.

Visit https://pei.snapd.com/about-snapd for more information and to list your upcoming events.

To advertise, contact me through Facebook or by calling / texting 902-954-0481

snapd pei [https://pei.snapd.com]

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Sweet Spot Academy offers a suite of scalable solutions that simplify the 'how' to keep your business moving forward. We work with entrepreneurs, small business and nonprofit organizations to filter out the noise and confusion in an overcrowded digital landscape to find practical answers and solutions that helps solve their business need or problem.

Ultimately, we help you define what you are truly after, then help you focus your budget and your time in the places that will yield the best return on your investment.

BOOK YOUR 30 MINUTE FREE BUSINESS ASSESSMENT TODAY
http://www.sweetspotacademy.ca/contact.asp

Do It Yourself PR For Small Business

Do it Yourself PR for Small Business Owners

10 ways to get famous fast and get your business noticed Infographic

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 Nancy Beth is an Entrepreneur & Small Business Owner, Founder of Sweet Spot Marketing Canada and a Motivational Speaker for Women & Girl Leadership.

As an Internet and Digital Marketing veteran, Nancy Beth has vast experience in Internet Marketing, Social Media Marketing, Online Safety and Protecting Your Digital Footprint. Since 2010, Nancy Beth has been highly sought after to share her message on being a Digital Leader, using the Internet & Social Media for good, and how to safely navigate the Social Web.

Keynote Speaker | Executive Coach | Training Consultant | Founder of Sweet Spot Marketing Canada (@sweetmarketing) |(@nbguptill) | Digital Leader | Women & Girl Leadership To book Nancy Beth for your next event, or to discuss your training needs Visit: http://sweetspotmarketingacademy.ca/contact

PR Equals Free Publicity

There are three key areas of public relations you can use to boost your advertising results ten-fold over your paid advertising.  The key to public relations lie in:

• Public relation or publicity
• Merchandising
• Promotions

With a solid plan in place that encompasses all these areas, you’ll have a great approach to use public relations in the best way possible.

Public relations include all that is the media. Don’t limit yourself. The attention of newspapers, television, radio, magazines, bloggers, ezines and more are all equally powerful. Online marketing is just as, if not more, important as conventional media.

Here are the steps to get noticed by the media:

1. Put together a press release for your company. The press release should be relevant to your target market and address consumer interest, not just announce your business.
   
   
2. Compact your press release to include one hook and one angle. Choose the most attention-getting to make sure the media person you are sending it to is interested in reading it.
   
   
3. Put your press release in professional formatting. With press releases you need a dateline, the most important information at the top, facts, figures and wrap it up with contact details including who and how. Print the press release on your letterhead.
   
   
4. Send your press release to all television and radio stations, local and metro newspapers, national newspapers, industry magazines, and any other form of media that reaches your target market. Don’t forgot to include relevant blogs, ezines, press release submission sites and to industry professionals.

More importantly than a perfect press release is to make sure you have addressed the needs of your target market in the products/services you offer and made that clear in the press release. If you are provided people a solution to a problem, a way to avoid a problem and an opportunity to enhance their life the media and public will be interested.

If you have a connection (or the ability to get a connection) with a celebrity, this can practically guarantee you’ll get attention. Make sure you are offering newsworthy information, and then follow up with media outlets to make sure they are publicizing that information.

“One of the most powerful techniques every business should use is free publicity. As the name implies, there is no cost, just the time and effort required to attract attention to your business.” Jay Abraham

Our FREE test drive of www.SweetSpotMarketingAcademy.ca can show you how to put together press releases that work! Check out how the pro’s do it and craft the perfect press releases for your business.

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Author: Nancy Beth Guptill
Founder of Sweet Spot Marketing Canada
http://www.SweetSpotMarketing.ca
http://www.SweetSpotInternetAcademy.ca
http://www.SweetSpotMarketingAcademy.ca
Twitter: @SweetMarketing
Facebook: http://www.facebook.com/SweetMarketing