YES! What You Post Online Matters .... Here's Why

Jobvite 2012 Survey

Did you know 92% of Businesses proactively use Social Media as part of their Talent Recruitment programs and to source suppliers?

Yes, it's true!  According to Ciphr and Jobvite's 2012 Social Recruiting Survey, 92% of companies use, or plan to use Social Recruitment.  They Socially Creep potential Candidates to obtain first hand insight into their true character.  Anybody can 'doctor-up' their resume, company profile or application to present themselves as the ideal candidate. At the same time, there's no hiding behind our online actions and behaviors.  For this, and many other reasons, what you post online really does matter!

Wikipedia defines Social Recruiting as "a concept at the intersection of recruitment and the embryonic field of social media.  There are several terms used interchangeably including social hiring, social recruitment and social media recruitment."  

While Social Recruiting is in its infancy, there's no question it has become a mainstream method used by companies, governments, non-profits and institutions to source top talent, suppliers, partners, stakeholders and volunteers.     

The past two weeks I ran a two-part blog series on the importance of Protecting Your Digital and Shadow Footprints. This week, I'm sharing information and facts on Social Recruiting, including content that encourages or discourages recruiters from selecting you as the ideal applicant for the open position, whether it be:

• Employers seeking full-time, part-time or contract employees
• Non-profits seeking Executive Directors, Board of Director Candidates, volunteers
• Companies, Governments & Institutions seeking suppliers, partners and stakeholders
• Parents seeking babysitters (yes, even parents socially creep babysitting candidates)

The reality is, most people will Google you, your business, your staff, associates, and business networks before they even meet with you, decide to do business with you, or hire you for the opening at hand.


What they find online will positively or negatively impact whether they will do business with you … or not.

SOCIAL MEDIA IS CHANGING RECRUITMENT

CONTENT THAT DISCOURAGES

CONTENT THAT ENCOURAGES

YOUR REACTION TO POSSIBLE CONTENT

Jobvite 2012 Survey

               

MOST POPULAR SOCIAL NETWORKS

Jobvite 2012 Survey

DO YOU USE THE CONTENT

Jobvite 2012 Survey

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Nancy Beth is an Entrepreneur & Small Business Owner, Founder of Sweet Spot Marketing Canada and a Motivational Speaker for Women & Girl Leadership.

• As an Internet and Digital Marketing veteran, Nancy Beth has vast experience in Internet Marketing, Social Media Marketing, Online Safety and Protecting Your Digital Footprint.  Since 2010, Nancy Beth has been highly sought after to share her message on being a Digital Leader, using the Internet & Social Media for good, and how to safely navigate the Social Web. 

  
  

  Keynote Speaker | Executive Coach | Training Consultant | Founder of  Sweet Spot Marketing Canada (@sweetmarketing) |(@nbguptill) | Digital Leader |

   Women & Girl Leadership