Drive More Business This Holiday Season! Rock The Holidays With Simple Marketing Campaigns.

Did you know that almost $1 trillion dollars is projected to be spent during the 2017 holiday season? Did you also know that email marketing generates a $44.25 return on investment for every $1 spent?*

We want to work with you to get a piece of that holiday pie for your business! Through social media, mobile and email-based holiday marketing campaigns, we can help you drive results -- whether that's customers coming through your door, purchases made through your website, phone calls, or donations.

Contact us today to start your holiday plan!

~ OR ~ 

Attend one of our upcoming Holiday Marketing Workshops!

SUMMERSIDE, November 15th

CHARLOTETOWN, November 20th                  

Call me to get started, or just start your free trial of Constant Contact today

Nancy Beth Guptill

SWEET SPOT ACADEMY

www.SweetSpotAcademy.ca

902-954-0481

Holiday Marketing Workshop
Summerside & Charlottetown
Prince Edward Island Canada

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Sweet Spot Academy offers a suite of scalable solutions that simplify the 'how' to keep your business moving forward. We work with entrepreneurs, small business and nonprofit organizations to filter out the noise and confusion in an overcrowded digital landscape to find practical answers and solutions that helps solve their business need or problem.

Ultimately, we help you define what you are truly after, then help you focus your budget and your time in the places that will yield the best return on your investment.

BOOK YOUR 30 MINUTE FREE BUSINESS ASSESSMENT TODAY

http://www.sweetspotacademy.ca/contact.asp

Know Your Audience! Benefits of Using Instagram

One of the keys to using social media for business is knowing who your ideal audience members are and where they spend their time online.

Many small business owners feel a pressure to be 'everywhere', however, it is much better to narrow your focus to use a few social platforms effectively than to spread yourself too thin to a point of being ineffective.

Instagram has some major benefits.  It is highly visual and engaging with the ability for video and storytelling.  You can build an audience / community within the platform, and it is a push medium where you can create one message and push it out to three other platforms to expand your reach and online presence.

The three platforms that integrate with Instagram are Facebook, Twitter and Tumbler.  We know Facebook is the largest and most popular social media platform for the consumer audience.  

Pretty much every consumer audience and demographic that uses social media spends time on Facebook to varying degrees. Facebook is a pretty safe bet to invest time in developing a community within the platform if you are targeting the consumer audience.  However, do your primary research first, and find out where your customers / clientele are spending their time online simply by asking them.

Twitter, like Facebook, has a diverse user base. However, of all Internet Users and the total adult population using social platforms, fewer Internet users and adults are on Twitter compared to Facebook.   According to Pew Research Centre, 79% of all Internet Users and 68% of all adults are active on Facebook, as compared to Twitter with 24% and 21% respectively, and Instagram with 32% and 28% respectively.

Tumblr is a visual blogging platform with approximately 70% of its users being the millennials (people who were born between 1982 and 2004).

You can see the importance of taking the time to clearly define your ideal audience and knowing where they collect online.  However, to minimize your effort while maximizing your Return on Investment, Instagram may be an ideal social platform for you to reach your varying consumer audiences given its ability to move the message out to three very diverse platforms that reach entirely different audiences.  

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Sweet Spot Academy offers a suite of scalable solutions that simplify the 'how' to keep your business moving forward. We work with entrepreneurs, small business and nonprofit organizations to filter out the noise and confusion in an overcrowded digital landscape to find practical answers and solutions that helps solve their business need or problem.

Ultimately, we help you define what you are truly after, then help you focus your budget and your time in the places that will yield the best return on your investment.

BOOK YOUR 30 MINUTE FREE BUSINESS ASSESSMENT TODAY

http://www.sweetspotacademy.ca/contact.asp

LinkedIn Tips & Best Practices 2017

How to Build A Powerful LinkedIn Profile

How To Take A Great LinkedIn Profile Photo 





How To make Connections On LinkedIn  





Networking Your Way Into 
Your Next Opportunity





LinkedIn Tips

The New LinkedIn Experience 2017

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NANCY BETH is President & Executive Consultant at Sweet Spot Academy.

At Sweet Spot Academy, we solve and simplify "HOW" to keep your business moving forward by offering a suite of know-how based business training and empowerment programs.  We focus on small group workshops and customized training programs.

Our customized business growth and skills training programs provide the inspiration, motivation and strategic KNOW-HOW knowledge that helps you and your staff confidently implement your business development growth plans.

@SweetSpotAcadmy  |  @nbguptill  |  http://www.sweetspotacademy.ca | http://nancybethguptill.me

BOOK YOUR FREE SEMINAR: Digital Marketing Trends in 2017

Digital Marketing Trends in 2017

For Small Businesses and Non-Profits  

The digital marketing world is vast and ever-changing. Do you know which trends will impact YOUR organization in 2017? 

BOOK YOUR FREE 'DIGITAL MARKETING TRENDS

SEMINAR TODAY

We are surrounded by technology, and that technology has changed the ways businesses and consumers interact.  The changes permeate all aspects of business: running operations, designing and building products, overseeing human resources and education, tracking performance and making projections and strategies.  More than those, however, marketing is one of the areas most impacted by the rise of technology in recent years.  Taking advantage of that technology and the avenues it creates for engagement between brands and consumers is at the heart of digital marketing and automation.

In recent years, digital marketing is further changing thanks to widespread ownership of smartphones, ever-increasing data and video streaming, combined with a cultural desire for digestible and personalized content. Staying on top of these changes is very overwhelming for most entrepreneurs and small business owners, unless they have access to local experts that can guide them on how to jump on to some of these trends to get an edge on their competition.

This is where Sweet Spot Academy can help!  As a Constant Contact Authorized Local Expert,  we have access to the most current information and trends in the digital marketing automation industry, with the ability to provide state-of-the art marketing automation technology, tools, software and platforms that are specifically designed for entrepreneurs, small business and non-profits.

To kick-off 2017, we are offering a FREE Digital Marketing Trends in 2017 seminar specifically created for Chambers of Commerce, Commodity Groups, Business Organizations, Government Agencies, Small Business, and other non-profit organizations and companies serving the small business market.  

This seminar is specifically designed to meet the needs of Entrepreneurs, Small Business and Non-Profits. By the end of the session, participants will have a cutting edge on:

• Marketing Automation

• Content Marketing

• Video

• Mobile

• Big Data

We are here to help you provide your members, clients and customers with up-to-date and current information on the top trends in digital marketing that we believe small businesses should be paying attention to in 2017.  

In our Digital Marketing Trends seminar, we will explore each trend and provide some simple ideas for incorporating them into an overall marketing strategy.

BOOK YOUR FREE 'DIGITAL MARKETING TRENDS

SEMINAR TODAY

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NANCY BETH is President & Executive Consultant at Sweet Spot Academy.

At Sweet Spot Academy, we solve and simplify "HOW" to keep your business moving forward by offering a suite of know-how based business training and empowerment programs.  We focus on small group workshops and customized training programs.

Our customized business growth and skills training programs provide the inspiration, motivation and strategic KNOW-HOW knowledge that helps you and your staff confidently implement your business development growth plans.

@SweetSpotAcadmy  |  @nbguptill  |  http://www.sweetspotacademy.ca | http://nancybethguptill.me  |  http://womenonthemove.flavors.me

START THE YEAR OFF RIGHT! MAKE DREAMS HAPPEN IN 2017

There is something about the beginning of a new year that brings renewed excitement in our professional and personal lives.  Many of us have dreams, goals and aspirations for the year to come. 

As Entrepreneurs and Small Business Owners setting goals is the easy part in getting the job done, but it's only half of what is needed.  The other side is developing strategy and action plans that are practical for our business, then actually executing on those plans.

This is where Sweet Spot Academy comes in.  We've been in business since 2008 helping entrepreneurs, small businesses and NGO's stay on task and on-time.  We work with companies and individuals in developing strategy plans that make sense for their business, then work along side as a business coach to ensure those plans are moved into action.

Starting January 2017, we have three new group coaching programs that will help you start the year off right so you can make dreams happen in 2017.  We are also launching a newly revised business services and coaching programs guide which you can take advantage of immediately.  If you would like to get to work this December so you are ahead in the game, we are prepared to buckle down with you to help you accomplish your goals. December is the perfect time for many individuals and businesses to start planning for a successful new year. Below lists the programs we are hosting in January and February 2017.  Also included is access to our new Business Services & Coaching Programs Guide. 

We are dedicated to your success!  Join us in 2017 for these interactive highly engaging and action oriented business skills training programs, or get started this December with one of our Sweet Spot Academy Business Growth Coaches. 

FUNDAMENTALS OF SALES & SELLING  |  REGISTER NOW

There is mounting pressure facing salespeople in today’s tough economy, yet many sales people and customer service professionals do not have a solid foundation or understanding of the fundamentals of sales and selling.  

In this two-day highly interactive professional selling skills workshop, you will be equipped with the tools and techniques needed to achieve sales success and improve personal performance. During this program, you will receive a road map of the entire sales process covering every phase of the selling process. As a participant, you will practice and develop the enhanced listening and state-of-the-art prospecting skills you need to succeed as a professional salesperson in a unique business climate. 

THE FRESH MARKETING BOOTCAMP  |  REGISTER NOW

The Fresh Marketing Bootcamp is a two-day Marketing and Business Development Planning workshop. It is for entrepreneurs and small businesses that have been in business for two plus years, are ready to work with a small business development coach, and are serious about implementing strategic sales, marketing and business development methodologies, processes and systems.

WOMEN ON THE MOVE:  LIVE YOUR DREAMS - LOVE YOUR LIFE 
 REGISTER NOW

We all have ideas just sitting around collecting dust in our mind. We think about our good ideas, daydream about them, we may even take small steps towards making them a reality.  

The fact is our ideas need support and action in order to grow and thrive. The Live Your Dreams Love Your Life workshop is designed to give you and your ideas the perfect growth environment.

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                                 BUSINESS SERVICES & COACHING PROGRAMS

To access our business services and coaching programs, click on the image on the left side of the screen, and you will be taken to a Google Document which outlines our scaleable programs and services.   To book a discovery call, or for further information, click on the 'contact' image on your right to be taken to our online contact form.

         

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NANCY BETH is the President & Executive Consultant at Sweet Spot Academy.

At Sweet Spot Academy, we solve and simplify "HOW" to keep your business moving forward by offering a suite of know-how based business training and empowerment programs.  We focus on small group workshops and customized training programs.

Our customized business growth and skills training programs provide the inspiration, motivation and strategic KNOW-HOW knowledge that helps you and your staff confidently implement your business development growth plans.

@SweetSpotAcadmy  |  @nbguptill  |  http://www.sweetspotacademy.ca | http://nancybethguptill.me  |  http://womenonthemove.flavors.me

Fresh Marketing Bootcamp #FreshMarketingBootcamp

To Register: http://www.eventbrite.com/o/sweet-spot-academy-332226419

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

NANCY BETH is the President & Executive Consultant at Sweet Spot Academy.

At Sweet Spot Academy, we solve and simplify "HOW" to keep your business moving forward by offering a suite of know-how based business training and empowerment programs.  We focus on small group workshops and customized training programs.

Our customized business growth and skills training programs provide the inspiration, motivation and strategic KNOW-HOW knowledge that helps you and your staff confidently implement your business development growth plans.

@SweetSpotAcadmy  |  @nbguptill  |  http://www.sweetspotacademy.ca | http://nancybethguptill.me