Wednesday, June 15, 2011
Does Your Retail Staff Need to Polish Their Selling Skills?
ENROLL NOW
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Author: Nancy Beth Guptill
Founder of Sweet Spot Marketing Canada
Marketing & Social Media Training Consultant
http://flavors.me/sweetspotmarketing
http://about.me/NancyBethGuptill
Twitter: @SweetMarketing
Facebook: http://www.facebook.com/SweetMarketing
About Sweet Spot Marketing: Sweet Spot Marketing is a new media marketing training and education company that lives by the motto "It is better to know than to think you know, there is power in knowledge". We have a host of education programs in the areas of digital technology, new and social media, marketing automation, creativity, commercial innovation and entrepreneurial thinking. To learn how we work with government, business organizations and corporate clients, please book a complimentary assessment appointment: http://sweet-spot-marketing-canada.genbook.com
Monday, June 6, 2011
Retail Sales Bootcamp
TURN SHOPPERS INTO BUYERS
The average retailer spends too much time and money on advertising and promotions to generate store traffic, only to convert about 20% to new customers. Most retailers need to spend more time on converting shoppers into buyers and optimizing relationships with existing customers.
INCREASE BUSINESS BY CONVERTING MORE SHOPPERS:
This ½ day interactive Retail Sales Bootcamp will teach your front line sales staff how to to convert more shoppers to buyers. Your sales management and staff will learn how to engage and build positive rapport with customers, decipher between serious shoppers and the looksy-loo's, qualify on the spot, close more sales and create positive talkable experiences that keep customers coming back.
DATES & LOCATIONS:
- Tuesday, June 28th, 1:30 PM - 5:00 PM, Charlottetown
- Wednesday, June 29th, 8:30 AM - 12 Noon, Summerside
- Cost: Individual rate is $125 per person, Team Member rate is $100 per person*
- Pre-payment required. We accept cash, cheque, credit card and paypal payments
- Facilitator: Nancy Beth Guptill of Sweet Spot Marketing
* Team Member rate applies to a minimum of 3+ people
For $125, Here's What You Get:
- 3.5 hours of Retail Sales Training
- E-Book “Top 20 Retail Sales Strategies”
- Free Marketing Growth Assessment Tool
- 60 Minute Onsite Follow Up Session
Increase Your Conversion Rate
Stop Spending So Much Time and Money On Promotions.
Spend More Time Converting New Store Traffic To Customers.
Course Content
- Quantify Your Objectives
- Condition Your Mind
- Budget Your Time
- 6 Minutes Per Customer
- Customer Types
- Types of Shoppers
- Hot or Not
- Ready for Action
- First Impressions – Dressing the Part
- Body Language and Non-Verbal Communication
- The Gap Between Men and Women
- Rules of Engagement
- Making the Connection
- The Retail Stance
- Engaging & Approaching Techniques
- Building Trust & Rapport
- The Retail Sales Cycle
- Engage & Approach
- Introduction – Opening Liners
- Qualifying
- Sales Presentation
- Closing the Sale - Asking For the Business
- Follow-up and Ongoing Marketing
- Retail Sales Skills
- Retail Sales Etiquette
- Asking Questions – Types of Questions
- Overcoming Objections
- Closing the Sale: Ask for the Business / Different Close Techniques
- Lead Capture & Permission Based Marketing
We will motivate and inspire your Front Line Retail Sales Team while providing them with the necessary skills, knowledge, confidence and attitude to build positive customer relationships, increase sales and create long-term customer loyalty.
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Author: Nancy Beth Guptill
Founder of Sweet Spot Marketing Canada
Marketing & Social Media Training Consultant
http://flavors.me/sweetspotmarketing
http://about.me/NancyBethGuptill
Twitter: @SweetMarketing
Facebook: http://www.facebook.com/SweetMarketing
About Sweet Spot Marketing: Sweet Spot Marketing is a new media marketing training and education company that lives by the motto "It is better to know than to think you know, there is power in knowledge". We have a host of education programs in the areas of digital technology, new and social media, marketing automation, creativity, commercial innovation and entrepreneurial thinking. To learn how we work with government, business organizations and corporate clients, please book a complimentary assessment appointment: http://sweet-spot-marketing-canada.genbook.com
Wednesday, May 18, 2011
We have enhanced our online presence. So far we have updated our Facebook Business Page, Flavors.me website, Blogger, and now Amplify. Still a few things to work out with Amplify - any guru's out there that I can private message to ask a few questions? http://amplify.com/u/a13cld
Tuesday, May 10, 2011
Just in Time to Kick Start Your Summer : May & June Events from Sweet Spot Marketing Canada
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An exciting line up of training events to kick-start your summer.
1) RETAIL SALES BOOTCAMP is designed for any retail setting, whether it's a retail store within a shopping mall, a vendor at a farmers market, or a boutique within a hotel & conference centre.
2) FACEBOOK PAGES BOOTCAMP is for companies and individuals who are setting up a presence for the first time, or need to revamp and overhaul an existing Page. Keep in mind, Facebook is your online storefront and you need a page that will attract your ideal customers.
3) LIVE YOUR DREAMS LOVE YOUR LIFE is for women age 34-50 who want to improve their lifestyle by moving their career and personal lives forward.
For full details, please visit our online Events Calendar at:
http://tinyurl.com/SweetMarketingEvent-Spring2011
Published By:
Nancy Beth Guptill, Sweet Spot Marketing Canada
Twitter: @SweetMarketing
Facebook: SweetMarketing
Wednesday, March 2, 2011
Walk Your Talk
The best way to reinforce your brand message is to actually follow through on your self promotion and marketing promises you make. This can be achieved through the development of a Content Strategy for your Blogging, Emailing and Social Media Marketing efforts.
All too often companies and individuals using email and social media, do not have a content strategy and are in a reactionary mode, taking a half-hazard approach to their blog posts, status updates and e-news letters. They do things on the fly, writing and sharing content when they see something they are inspired to write about, and often include their own personal perception, slant, insight and judgment.
While it is good to be spontaneous, because often there is pure passion coming into the piece that is being written (whether a 140 word micro-blog post or a full 500 word post) it happens time and time again .... double talk results full of contradictions, and in some cases being "Guilty of Your Own Convictions".
Do a self assessment. Read your blog posts, social media updates, email marketing messages ... go back and do an inventory of the last six months. Be completely honest with yourself and try to view your content from a third party perspective. Ask yourself this question "Have I, in any way, contradicted myself and become guilty of double talk? Or am I living true to my own personal brand values, core messaging and little rants I go on about?"
Blogging for Business is critical in an era where Content is King! Using Social Media to connect and engage with your different social networks is just as important.
One thing many companies and individuals overlook is developing a content strategy that is based on their core values, marketing objectives and growth goals for their business. By having a proper content strategy, you keep your messaging on track with what you are attempting to achieve, and you avoid double talk.
Most importantly, you end up "Walking Your Talk", and following through on your messaging, which builds trust and confidence in your ideal customers that you want to do business with.
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Author: Nancy Beth Guptill, Founder of Sweet Spot Marketing Canada, http://about.me/NancyBethGuptill
Date: March 2, 2011
About Sweet Spot Marketing: Sweet Spot Marketing is a new media marketing training and education company that lives by the motto "It is better to know than to think you know, There is power in knowledge". We have a host of education programs in the areas of digital technology, new and social media, marketing automation, creativity, commercial innovation and entrepreneurial thinking. To learn how we work with government, business organization and corporate clients, please book a complimentary assessment appointment: http://sweet-spot-marketing-canada.genbook.com/
All too often companies and individuals using email and social media, do not have a content strategy and are in a reactionary mode, taking a half-hazard approach to their blog posts, status updates and e-news letters. They do things on the fly, writing and sharing content when they see something they are inspired to write about, and often include their own personal perception, slant, insight and judgment.
While it is good to be spontaneous, because often there is pure passion coming into the piece that is being written (whether a 140 word micro-blog post or a full 500 word post) it happens time and time again .... double talk results full of contradictions, and in some cases being "Guilty of Your Own Convictions".
Do a self assessment. Read your blog posts, social media updates, email marketing messages ... go back and do an inventory of the last six months. Be completely honest with yourself and try to view your content from a third party perspective. Ask yourself this question "Have I, in any way, contradicted myself and become guilty of double talk? Or am I living true to my own personal brand values, core messaging and little rants I go on about?"
Blogging for Business is critical in an era where Content is King! Using Social Media to connect and engage with your different social networks is just as important.
One thing many companies and individuals overlook is developing a content strategy that is based on their core values, marketing objectives and growth goals for their business. By having a proper content strategy, you keep your messaging on track with what you are attempting to achieve, and you avoid double talk.
Most importantly, you end up "Walking Your Talk", and following through on your messaging, which builds trust and confidence in your ideal customers that you want to do business with.
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Author: Nancy Beth Guptill, Founder of Sweet Spot Marketing Canada, http://about.me/NancyBethGuptill
Date: March 2, 2011
About Sweet Spot Marketing: Sweet Spot Marketing is a new media marketing training and education company that lives by the motto "It is better to know than to think you know, There is power in knowledge". We have a host of education programs in the areas of digital technology, new and social media, marketing automation, creativity, commercial innovation and entrepreneurial thinking. To learn how we work with government, business organization and corporate clients, please book a complimentary assessment appointment: http://sweet-spot-marketing-canada.genbook.com/
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