Monday, June 6, 2011

Retail Sales Bootcamp

1/2 Day Retail Sales Bootcamp
 Register Now!

The average retailer spends too much time and money on advertising and promotions to generate store traffic, only to convert about 20% to new customers. Most retailers need to spend more time on converting shoppers into buyers and optimizing relationships with existing customers.

This ½ day interactive Retail Sales Bootcamp will teach your front line sales staff how to to convert more shoppers to buyers. Your sales management and staff will learn how to engage and build positive rapport with customers, decipher between serious shoppers and the looksy-loo's, qualify on the spot, close more sales and create positive talkable experiences that keep customers coming back.


  1. Tuesday, June 28th, 1:30 PM - 5:00 PM, Charlottetown
  2. Wednesday, June 29th, 8:30 AM - 12 Noon, Summerside
  • Cost: Individual rate is $125 per person, Team Member rate is $100 per person*
  • Pre-payment required. We accept cash, cheque, credit card and paypal payments
  • Facilitator: Nancy Beth Guptill of Sweet Spot Marketing

           * Team Member rate applies to a minimum of 3+ people

For $125, Here's What You Get:
  • 3.5 hours of Retail Sales Training
  • E-Book “Top 20 Retail Sales Strategies”
  • Free Marketing Growth Assessment Tool
  • 60 Minute Onsite Follow Up Session

Increase Your Conversion Rate
Stop Spending So Much Time and Money On Promotions.
Spend More Time Converting New Store Traffic To Customers.

Course Content
  • Quantify Your Objectives
  • Condition Your Mind
  • Budget Your Time
  • 6 Minutes Per Customer
  • Customer Types
  • Types of Shoppers
  • Hot or Not
  • Ready for Action
  • First Impressions – Dressing the Part
  • Body Language and Non-Verbal Communication
  • The Gap Between Men and Women
  • Rules of Engagement
  • Making the Connection
  • The Retail Stance
  • Engaging & Approaching Techniques
  • Building Trust & Rapport
  • The Retail Sales Cycle
  • Engage & Approach
  • Introduction – Opening Liners
  • Qualifying
  • Sales Presentation
  • Closing the Sale - Asking For the Business
  • Follow-up and Ongoing Marketing
  • Retail Sales Skills
  • Retail Sales Etiquette
  • Asking Questions – Types of Questions
  • Overcoming Objections
  • Closing the Sale: Ask for the Business / Different Close Techniques
  • Lead Capture & Permission Based Marketing

We will motivate and inspire your Front Line Retail Sales Team while providing them with the necessary skills, knowledge, confidence and attitude to build positive customer relationships, increase sales and create long-term customer loyalty.

Author: Nancy Beth Guptill
Founder of Sweet Spot Marketing Canada
Marketing & Social Media Training Consultant
Twitter: @SweetMarketing

About Sweet Spot Marketing: Sweet Spot Marketing is a new media marketing training and education company that lives by the motto "It is better to know than to think you know, there is power in knowledge". We have a host of education programs in the areas of digital technology, new and social media, marketing automation, creativity, commercial innovation and entrepreneurial thinking. To learn how we work with government, business organizations and corporate clients, please book a complimentary assessment appointment:

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