Friday, October 29, 2010

In this New Marketing Era, the most powerful form of advertising and promotions is Share of Voice and Conversation. In fact, Markets are Conversations and these markets exist online across the different Social Media Networks.Current 2010 statistics published by Nielsen Company and eMarkter, indicate that nearly 75% of all Internet Users are regular users of social networks. Further, 93% of internet users active in Social Media, expect a company to have a social media presence, plus they expect to actively engage with that company online. Social Media is a component to your overall marketing plan, and if you do not have a Social Media presence, you are missing significant business opportunities because you have an incredible gap in your overall marketing program. This gap is called leakage and missed opportunities that your competition is likely capitalizing on, or soon will be.Nancy Beth Guptill, Founder of Sweet Spot Marketing

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