The Connected Farmer - From Passion To Fruition!

I have always had a passion for helping Canada's Agriculture sector!

I started supporting the sector back when I worked with the City of Summerside in Economic  Development, and we assisted an organization with the promotion of Farm Diversification into Agri-Tourism. That was back in the early 2000's. We helped organize information events at the Loyalist Country Inn & Conference Centre, conducted research, assisted with the events, and promoted those events through our communication channels at the time.

Starting in 2008, I launched Sweet Spot Academy (formerly known as Sweet Spot Marketing) and started working directly with producers, commodity groups, agri-businesses, federal and provincial government and a number of other industry players.

In 2009, I started delivering the Connected Farmer digital marketing and social media training program throughout the Maritimes, working with Federal and Provincial Governments, as well as different Federations of Agriculture and Commodity Groups throughout the region.

In 2015, I became one of seven certified Real Dirt on Farming Speaker Bureau facilitators and thoroughly enjoyed delivering the program within the Maritimes and Ontario through Farm and Foodcare Canada.

Now, in 2018, I have been working behind the scenes with two of my colleagues who have extensive experience working in Canada's Agriculture sector, to bring our collective passion for the sector to fruition, through the launch of:

The Connected Farmer:  we're an experiential digital marketing and communications company that bridges the gap between gate to plate by providing consumers and Canada's Ag sector with opportunities to meet, mix and mingle.

We're excited to unveil the wrap to proudly present Canada's first online Agriculture trade and consumer show.

We know consumers are turning to the internet to source information on the food they eat. We also know there is a lot of misinformation out there in the market place. The Connected Farmer Virtual show provides a digital space for consumers and Canada's Ag sector to come together and share the #RealDirt on Farming.

https://lnkd.in/gr8Eir4

#CdnAg #ConnectAg #Ag #Agriculture #Farming #ConnectedFarmer #AgProud#ThankAFarmer #MeetYourFarmer  #Consumer #PublicTrust #ShareYourStory

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Nancy Beth is the President and Executive Consultant at Sweet Spot Academy, and co-founder of the Connected Farmer.

As an Internet and Digital Marketing veteran, Nancy Beth has vast experience in Internet Marketing, Social Media Marketing, Online Safety and Protecting Your Digital Footprint. Since 2010, Nancy Beth has been highly sought after to share her message on being a Digital Leader, using the Internet & Social Media for good, and how to safely navigate the Social Web. 

Keynote Speaker | Executive Coach | Training Consultant | Founder of Sweet Academy (@sweetspotacadmy) | (@nbguptill)  |  (@connectedfarmer)

To book Nancy Beth for your next event, or to discuss your training needs Visit: http://sweetspotmarketingacademy.ca/contact

2014 Canadian Agri-Food Conference - Keynote Speaker & Presenter Playlist

The Canadian agricultural policy conference is considered the premier national policy outlook for the agri-food sector. The general theme of this year's conference was Policies and Regulations for a Thriving Canadian Agri-food System.

A prosperous Canadian agri-food industry calls for a continued focus on competitiveness. Regulation is a vital aspect of well-functioning markets. Policies have direct impacts on the ability of Canadian producers and businesses to generate value-added.

We have created a YouTube Playlist of this years presentations for the convenience of our clients and followers.

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Nancy Beth is an Entrepreneur & Small Business Owner, Founder of Sweet Spot Marketing Canada and a Motivational Speaker for Women & Girl Leadership.

As an Internet and Digital Marketing veteran, Nancy Beth has vast experience in Internet Marketing, Social Media Marketing, Online Safety and Protecting Your Digital Footprint. Since 2010, Nancy Beth has been highly sought after to share her message on being a Digital Leader, using the Internet & Social Media for good, and how to safely navigate the Social Web.

Keynote Speaker | Executive Coach | Training Consultant | Founder of Sweet Spot Marketing Canada (@sweetmarketing) |(@nbguptill) | Digital Leader | Women & Girl Leadership To book Nancy Beth for your next event, or to discuss your training needs Visit: http://sweetspotmarketingacademy.ca/contact

USA Today - Social Media Makes It Easy to Share and Overshare Alike

Last night I was having trouble sleeping, so I pulled out my smartphone and did some Internet Research, then decided to search on my name to see what information would come up in a Google Search.

To my surprise, and excitement, I found an article authored by Kevin Shelly of Courier-Post, published in USA Today, with my name mentioned throughout the article. Here is the story behind how this happened.

In April 2013, I was giving presentations on "Protecting Our Children Online" and "Internet Safety & Digital Leadership" to local groups and organizations in Prince Edward Island, Canada as a Keynote Speaker at Annual General Meetings. During that time, I was tweeting, facebooking and blogging about the hazards of oversharing.  In a series of tweets, I shared that key management and decision makers avoid people who are negative online, bashing other people, companies, brands, politicians, etc., because they view these people as unstable and if they get disgruntled they'll take it to the social web versus other means ... so in other words, there's a total lack of trust and credibility in people who negatively overshare, challenge others, and complain on social media.  

This led to Kevin Shelly tweeting me (@kcshlly), asking if I would do an email interview because he was writing an article on oversharing.  I said yes, I would be happy to help and saw it as a good opportunity to share our message of Digital Leadership and Protecting Your Online Footprint.  I had absolutely no idea Kevin was writing the article for USA Today.  I answered the questions, added a few of the key findings of the research work I have been doing with East Prince Women's Information Centre, sent it off, and that was it.

Last night, I Googled my name, and found the USA Today Article and thought 'That's Pretty Cool'.  I then noticed the article is published on a few other news websites.  I honestly had no idea Kevin was writing the article for USA Today, however, I am happy that the message we have been sharing locally here in Prince Edward Island Canada, is now all over the social web .... Thank You Lord!

Below is the full article. To view it on USA Today: 
Social Media Makes It Easy To Share and Overshare Alike

Social media makes it easy to share and overshare alike

by Kevin Shelly, (Cherry Hill, N.J.) Courier-Post    Published: 05/09/2013 08:21pm

The good news with social media: It's easy to share.

The bad news? It's so easy to overshare.

Want proof? Google the word overshare. Check #overshare on Twitter.   

There's horror story after horror story. Maybe not Anthony Weiner of Weinergate fame bad, but bad.

Here are a few examples straight from Twitter's #overshare feed:

--"I lack any sense of forethought, higher-level reasoning skills or dignity. So I'm a big hit at parties. Add me!"

-- It's really not necessary to tell me you had a stomachache then follow it up with, "I was in the bathroom for a while."

Then there was this exchange:

"I feel bad for all my non-followers; you are missing out on reading my hilarious, embarrassing, and emotionally intense tweets."

Followed immediately by:

"had to unfollow due to your non-funny, embarrassing, and emotionally intense tweets."

Sometimes it isn't what is said, it's the sheer volume. In fact, FourSquare has created an overshare badge for users who "check in" — obsessively telling the world where they are — 10 or more times in a 12-hour period.

Frankly, unless you are one of George Clooney's ex-girlfriends, I don't care where you've just checked in, let alone that you have done so repeatedly. Hmm, I seem to have overshared here — and that's the point.

We all know someone who overshares. Sometimes it is us.

For instance, I have a relative who posted nearly 1,000 words, filled with intimate details of another relative's illness, in three Facebook status updates.

The three posts attracted more than 100 comments.

I was aghast, but held my tongue, trying to keep in mind that sooner or later, we all overshare.

Me included.

Stuck at home for two days while sick — never mind exactly how — I recently posted multiple times on Facebook out of utter boredom. I probably didn't go over the edge in terms of content, but the volume was certainly near the tipping point.

Someone I know posted numerous glazed-eye pictures, generally with a glass in hand. The person wrote things such as "marinate me in sauvignon blanc" as a status update. Let's just say this didn't help their case later — in court.

Nancy Beth Guptill -- who does marketing for Sweetspot Marketing in Prince Edward Island, Canada, advises social service agencies, and posts on the dangers of oversharing -- says businesses routinely monitor social network postings and checkout online profiles.

"Anybody can paint a really good picture of themselves in a resume and company portfolio — however — how they behave online gives insight into who they really are," she said.

"People who overshare, badmouth others, including companies, brands and complaining about customer service, are deemed untrustworthy. Also, from a cyber bullying point of view, people who overshare, that information often gets used against them by others wanting to hurt and harm them, plus predators seek out emotionally insecure people," said Guptill.

Guptill has some general pointers about things to keep in mind:

-- Postings are permanent.

-- "Secure" sites aren't secure.

-- Internet postings can carry more weight than a resume.

-- Your postings become your brand, including interactions with others.

-- People and organizations will "creep" your postings to learn about applicants, looking for insights regarding values and character.

Worrisome content includes:

-- Provocative photos and information.

-- Drugs and alcohol.

-- Badmouthing and rudeness.

-- Poor communications skills.

-- Gossip, complaining, discriminatory comments.

-- Sharing too much confidential information about self and others.

Guptill's final tip: Think before you post.

I have a tip of my own: Unfollow or unfriend folks who routinely overdo it. Don't announce to the world or the "friend" that you have done so. Simply move on.

Doing otherwise is, well, oversharing.

Copyright 2013 USATODAY.com

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Author: Nancy Beth Guptill
Founder of Sweet Spot Marketing Canada
Digital Marketing &  Social Media Training Consultant
http://www.SweetSpotMarketing.ca
http://www.SweetSpotInternetAcademy.ca
http://www.SweetSpotMarketingAcademy.ca
Twitter: @SweetMarketing
Facebook: http://www.facebook.com/SweetMarketing

About Nancy Beth:   Nancy Beth is an Entrepreneur & Small Business Owner, Founder of Sweet Spot Marketing Canada and a Motivational Speaker for Women & Girl Leadership.   As an Internet and Digital Marketing veteran, Nancy Beth has vast experience in Internet Marketing, Social MEdia Marketing, Online Safety and Protecting Your Digital Foot Print.   Since 2010, Nancy Beth has been highly sought after to share her message on being a Digital Leader, using the Internet & Social Media for good, and how to safely navigate the Social Web.

We're Looking For Agriculture Social Media Leaders In Atlantic Canada

Are you an Agriculture Producer using social media for business?   It's time to .....

We are looking for local producers in Atlantic Canada to share their social media stories to be included in a presentation that will be delivered in front of an audience of 200 people in January 2013.

We are looking for the good, the bad and the down right ugly ... but mostly the good so we can share success stories.

In return, we will give each producer who submits an entry by November 1, 2012, a complimentary life time membership to our Sweet Spot Marketing / eLearning Marketing Program. http://www.sweetspotmarketingacademy.ca/

If you are interested in getting some free promotion, being recognzied as an agriculture social media leader in our region, and a free life time membership to our Sweet Spot Marketing Club - go to the top of our Facebook Page and send us a Facebook message for more details.

Social Media for PEI's Craft, Culture & Tourism Operators

Making It Work For Your

Social Media Training for 

PEI's Craft, Culture & Tourism Operators

TO REGISTER: http://conta.cc/SocialMedia_PEICraftCultureTourism

In this 3.5 workshop, PEI's Craft, Culture and Tourism Operators will learn how to optimize their use of social media to create market interest in their products and services.  Participants will be introduced to the top social networking sites with a focus on how to market, promote and sell online while learning the seven steps to developing a social media strategy.  

 

Twitter Hashtags:  #SweetMarketingTraining   #MakingItWorkForYou

 

To Register, contact

 

Who Should Attend

Anyone who owns, manages or provides support services to a Craft, Culture or Tourism Business

 

When

Monday May 28, 2012 from 12:30 PM to 4:30 PM ADT

Add to my calendar

Where

Holland College Tourism & Culinary Centre
4 Sydney Street
Charlottetown, PE C1A 1E9


Driving Directions

 

SEMINAR HOST

SEMINAR SPONSOR

MAKING IT WORK FOR YOU

Social Media Training For PEI's Craft, Culture & Tourism Operators

COURSE OVERVIEW

Sweet Spot Marketing is offering a half day social media workshop for PEI's Craft, Culture and Tourism Operators. The intent of the course is to increase awareness and understanding of how to use social tools to create market interest in products and services while learning to sell online.

The workshop will be conducted by Suzanne Scott of Village Pottery, and has been compiled in conjunction with subject matter advice from Nancy Beth Guptill of Sweet Spot Marketing.

  WHO SHOULD ATTEND  

-  Anyone in the Craft, Culture and Tourism sectors who runs a small business.
- Government Practitioners and Support Organizations of PEI's Craft, Culture & Tourism entrepreneurs and small business

COURSE OUTLINE

The content of the workshop is geared specifically towards PEI's craft, culture & tourism operators, and will cover the following seven areas: 

1) Marketing on Facebook: Community Building & Facebook Ads
2) Twitter as a Communication and PR Tool
3) YouTube – Broadcast Yourself
4) E-Commerce – Selling Online with Etsy and other online storefronts
5) Protecting Your Digital Footprint - Brand & Reputation Management
6) Pulling It All Together: 7 Steps to Developing a Social Media Strategy

7) Mobile Marketing, Print Is Big, Integrating Print with Digital Marketing

DETAILS

Date: Monday, May 28th

Time: 1:15 PM – 4:30 PM, registration desk opens at 12:30 PM

Location: Holland College Tourism & Culinary Centre

Cost: $85 per person (pre-pay) $95 per person (at the door)

Payment: Cash or Cheque, online enrollments - credit card and paypal

Twitter Hashtag:  #SweetMarketingTraining

TO REGISTER

Contact Nancy Beth Guptill.

Call: 902-724-3330 Email: nancybeth@sweetspotmarketing.ca

Facebook: http://www.facebook.com/sweetmarketing

Twitter: http://www.twitter.com/sweetmarketing
 

 
TAKE AWAYS

A Guide to Social Networking and Social Media for Craft, Culture and Tourism Operators

A Copy of the presentation

Register Now!