The Connected Farmer - From Passion To Fruition!

I have always had a passion for helping Canada's Agriculture sector!

I started supporting the sector back when I worked with the City of Summerside in Economic  Development, and we assisted an organization with the promotion of Farm Diversification into Agri-Tourism. That was back in the early 2000's. We helped organize information events at the Loyalist Country Inn & Conference Centre, conducted research, assisted with the events, and promoted those events through our communication channels at the time.

Starting in 2008, I launched Sweet Spot Academy (formerly known as Sweet Spot Marketing) and started working directly with producers, commodity groups, agri-businesses, federal and provincial government and a number of other industry players.

In 2009, I started delivering the Connected Farmer digital marketing and social media training program throughout the Maritimes, working with Federal and Provincial Governments, as well as different Federations of Agriculture and Commodity Groups throughout the region.

In 2015, I became one of seven certified Real Dirt on Farming Speaker Bureau facilitators and thoroughly enjoyed delivering the program within the Maritimes and Ontario through Farm and Foodcare Canada.

Now, in 2018, I have been working behind the scenes with two of my colleagues who have extensive experience working in Canada's Agriculture sector, to bring our collective passion for the sector to fruition, through the launch of:

The Connected Farmer:  we're an experiential digital marketing and communications company that bridges the gap between gate to plate by providing consumers and Canada's Ag sector with opportunities to meet, mix and mingle.

We're excited to unveil the wrap to proudly present Canada's first online Agriculture trade and consumer show.

We know consumers are turning to the internet to source information on the food they eat. We also know there is a lot of misinformation out there in the market place. The Connected Farmer Virtual show provides a digital space for consumers and Canada's Ag sector to come together and share the #RealDirt on Farming.

https://lnkd.in/gr8Eir4

#CdnAg #ConnectAg #Ag #Agriculture #Farming #ConnectedFarmer #AgProud#ThankAFarmer #MeetYourFarmer  #Consumer #PublicTrust #ShareYourStory

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Nancy Beth is the President and Executive Consultant at Sweet Spot Academy, and co-founder of the Connected Farmer.

As an Internet and Digital Marketing veteran, Nancy Beth has vast experience in Internet Marketing, Social Media Marketing, Online Safety and Protecting Your Digital Footprint. Since 2010, Nancy Beth has been highly sought after to share her message on being a Digital Leader, using the Internet & Social Media for good, and how to safely navigate the Social Web. 

Keynote Speaker | Executive Coach | Training Consultant | Founder of Sweet Academy (@sweetspotacadmy) | (@nbguptill)  |  (@connectedfarmer)

To book Nancy Beth for your next event, or to discuss your training needs Visit: http://sweetspotmarketingacademy.ca/contact

OVER TIME YOU & YOUR BUSINESS WILL CHANGE

2016 - A YEAR OF TRANSFORMATION

A NOTE TO BLOG READERS:  This is a continuation of a message that starts off in our bi-weekly newsletter hence the reference within the body of this blog post.

Hi Friends,

I am going to take a moment to share from the heart of what it is like to be a successful business owner when you are faced with life-changing experiences that cause you to fall out of love with your business to the point of loosing your passion for what you have done for so many years. 

I realize this is the first newsletter I have sent out in quite some time, in fact for some of you, it may be the first one you have received in well over a year, perhaps longer.  This is why I want to share with you my experiences in recent years - I promise - it won't be too long or 'heavy' - and it won't be too personal.  Some people thought I closed my doors and understandably so.  The truth is, life threw me some unexpected curve balls that took me completely off in a separate direction.

You see, the last few years I have experienced a lot of change that actually had me questioning whether or not I was on the right track with my professional and personal life.  Quite frankly, these years have been transformational to say the least.  I was working on a two-year cyberviolence research project for Prince Edward Island that occupied much of my time, plus I was doing quite a bit of work in the Agriculture sector.  I was also dealing with a serious personal health issue where my quality of life was significantly diminished.  Fortunately, I have fully recovered and this has made me realize just how precious life is and is the key motivator for me to launch a new community called Wome On The Move.

During this time period, I have to be completely honest, I fell out of love with Sweet Spot Marketing Canada and felt I could no longer continue operating that business, so I completely stopped that portion of the business in Fall 2015. What I did love and felt excited and enthused about was providing skills training and empowerment programs. This side of my business has actually opened up new exciting opportunities that has allowed me to expand my business operations beyond the borders of Prince Edward Island and Atlantic Canada. I have always enjoyed lifting and elevating the lives of others, helping them to reach their dreams and destiny whether for personal, business, or a combination of both.

Meanwhile, 2016 has been a year of complete transformation for me, of which I will share bits and pieces over time. The long and short of it is, I worked part-time finishing off the Cyberviolence Research project which is a very meaningful piece of work but also very emotionally draining due to the nature of the subject. I went from thinking I was going to have to retire from working at the age of 45 to reaching pretty much a full recovery of which myself and my specialist cannot explain other than to say I believe there was divine intervention, I was crazy enough to accept the offer to run in a political nomination which I honestly have to say was on of the BEST experiences of my life.  The results of everything I have been through over the past few years, especially this year, I have never felt more focused, excited and filled with passion. There are an abundance of opportunities waiting for me since doing a soft relaunch of my business this year.

The purpose of this blog post was to share with you from the heart, that as an Entrepreneur and Small Business Owner,  I know what it is like to reach the highs and lows in your business.  2013 and 2014 were my best years in sales.  I was expanding the business and hiring contract trainers within the Maritimes and I was excited about where the company was going, although this was right around the time I started having medical complications and we really didn't know what was taking place until November 2014 when everything came to a halt and a crash.  It took from November 2014 to April 2016 to work through to a full recovery.  During this time I worked part time and as you can imagine it completely changed the direction of my life and my business.

I am a full believer that things happen for a reason and I do believe I was meant to travel down the path of success to end up having my life completely re-directed, because now I have a new appreciation and understanding for my life purpose and my business.

I can only tell you that during this year (2016), after my full recovery in February/March/April, I have entered into a space of complete clarity and focus. I spent a lot of time refocusing and repositioning Sweet Spot Academy, with the help of Fresh Media. In fact, the company has been renamed to Sweet Spot Academy as our focus is primarily business and digital skills training, with a  strong focus on small group training and empowerment programs, and I have launched a new community called Women On The Move.

If you have made it this far in reading this blog post - thank you for staying with me, I appreciate you taking the time to read the full post.  If you have similar experiences, I would be very interested in hearing from you to share your story.  If you feel you are stuck and in a rut and need some help getting out of it, I would appreciate the opportunity to work with you.

In closing, I wish to thank all of you for visiting my business blog, taking an interest and sincerely wishing you much peace and abundance in your personal, professional and business life.

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NANCY BETH is the President & Executive Consultant at Sweet Spot Academy.

At Sweet Spot Academy, we solve and simplify "HOW" to keep your business moving forward by offering a suite of know-how based business training and empowerment programs.  We focus on small group workshops and customized training programs.

Our customized business growth and skills training programs provide the inspiration, motivation and strategic KNOW-HOW knowledge that helps you and your staff confidently implement your business development growth plans.

@SweetSpotAcadmy  |  @nbguptill  |  http://www.sweetspotacademy.ca | http://nancybethguptill.me  |  http://womenonthemove.flavors.me

2014 Canadian Agri-Food Conference - Keynote Speaker & Presenter Playlist

The Canadian agricultural policy conference is considered the premier national policy outlook for the agri-food sector. The general theme of this year's conference was Policies and Regulations for a Thriving Canadian Agri-food System.

A prosperous Canadian agri-food industry calls for a continued focus on competitiveness. Regulation is a vital aspect of well-functioning markets. Policies have direct impacts on the ability of Canadian producers and businesses to generate value-added.

We have created a YouTube Playlist of this years presentations for the convenience of our clients and followers.

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Nancy Beth is an Entrepreneur & Small Business Owner, Founder of Sweet Spot Marketing Canada and a Motivational Speaker for Women & Girl Leadership.

As an Internet and Digital Marketing veteran, Nancy Beth has vast experience in Internet Marketing, Social Media Marketing, Online Safety and Protecting Your Digital Footprint. Since 2010, Nancy Beth has been highly sought after to share her message on being a Digital Leader, using the Internet & Social Media for good, and how to safely navigate the Social Web.

Keynote Speaker | Executive Coach | Training Consultant | Founder of Sweet Spot Marketing Canada (@sweetmarketing) |(@nbguptill) | Digital Leader | Women & Girl Leadership To book Nancy Beth for your next event, or to discuss your training needs Visit: http://sweetspotmarketingacademy.ca/contact

The Connected Farmer

The Connected Farmer

Marketing & Digital Technology Training for Farmers

The Connected Farmer is an interactive, hands-on, computer based training program designed specifically for Prince Edward Island's Farmers. In this 12 hour group training program, participants will learn how to optimize their marketing communications by integrating their use of social media and digital technology tools to create market interest in their products. Participants will receive a digital workbook, handouts and copies of the training presentations, and unlimited virtual support through the duration of the program via an online coaching website. On completion of the group training program, eligible participants are entitled to a two-hour one-on-one on site training session, at their farm location.  Download Digital Brochure & Program Overview Now

        To register, call the          Agriculture Information Desk

1-866-734-3276 (PEIFARM) / 902-368-4145

Please pre-register as seating is limited.

 

Program Details

• Workshop Dates: 2014, February 25, March 4, 11 & 18
• Time of Day: 9:30 AM – 12:30 PM Classroom Instruction  1:00 PM – 2:30 PM Optional Help Session
• Location: Atlantic Technology Centre, Charlottetown
• Who Should Attend: PEI Farmers
• Workshop Duration: 12 hours of group training in a computer lab, 2 hours of optional private training for eligible participants
• Audience Size: Maximum 20 participants 
  Cost: $40 for all workshops, $15 per workshop
  To qualify for the private follow-up session, participants must register for all four workshops.

WORKSHOP FACILITATOR

                     Nancy Beth Guptill                       Sweet Spot Marketing

           

Where

Atlantic Technology Centre
90 University Avenue
Charlottetown, PE C1A 4K9


Driving Directions 

You should take this program if you want to:

• Learn how to use social media and digital tools to create market interest in your products
• Have a thriving farm that creates a positive buzz in industry and within consumer markets
• Increase sales by driving  traffic to your website, or foot traffic to your retail operation, farmers market, road side stand, or farm location
• Move your farm towards the new way of doing business in the digital economy

WORKSHOP FACILITATOR

Sweet Spot Marketing Academy

  

  The Connected Farmer 

                                                                           

  ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Nancy Beth is an Entrepreneur & Small Business Owner, Founder of Sweet Spot Marketing Canada and a Motivational Speaker for Women & Girl Leadership.

As an Internet and Digital Marketing veteran, Nancy Beth has vast experience in Internet Marketing, Social Media Marketing, Online Safety and Protecting Your Digital Footprint. Since 2010, Nancy Beth has been highly sought after to share her message on being a Digital Leader, using the Internet &Social Media for good, and how to safely navigate the Social Web.

Keynote Speaker | Executive Coach | Training Consultant | Founder of Sweet Spot Marketing Canada (@sweetmarketing) |(@nbguptill) | Digital Leader | Women & Girl Leadership To book Nancy Beth for your next event, or to discuss your training needs Visit: http://sweetspotmarketingacademy.ca/contact

We're Looking For Agriculture Social Media Leaders In Atlantic Canada

Are you an Agriculture Producer using social media for business?   It's time to .....

We are looking for local producers in Atlantic Canada to share their social media stories to be included in a presentation that will be delivered in front of an audience of 200 people in January 2013.

We are looking for the good, the bad and the down right ugly ... but mostly the good so we can share success stories.

In return, we will give each producer who submits an entry by November 1, 2012, a complimentary life time membership to our Sweet Spot Marketing / eLearning Marketing Program. http://www.sweetspotmarketingacademy.ca/

If you are interested in getting some free promotion, being recognzied as an agriculture social media leader in our region, and a free life time membership to our Sweet Spot Marketing Club - go to the top of our Facebook Page and send us a Facebook message for more details.

The Connected Farmer - Marketing & Digital Technology Training for Farmers

For those need more information please visit:  http://conta.cc/TheConnectedFarmer


~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Author: Nancy Beth Guptill
Founder of Sweet Spot Marketing Canada
Digital Marketing & Social Media Training Consultant
http://www.SweetSpotMarketing.ca
http://sweetspotmarketingacademy.ca/

Twitter: @SweetMarketing
Facebook: http://www.facebook.com/SweetMarketing

About Sweet Spot Marketing: Sweet Spot Marketing is a new media marketing training and education company that lives by the motto "It is better to know than to think you know, there is power in knowledge". We have a host of education programs in the areas of digital technology, new and social media, marketing automation, creativity, commercial innovation and entrepreneurial thinking. To learn how we work with government, business organizations and corporate clients, please book a complimentary assessment appointment: http://sweet-spot-marketing-canada.genbook.com

The Connected Farmer

Marketing and Digital Technology Training For Farmers

The Connected Farmer is an interactive, hands-on, computer based training program designed specifically for Prince Edward Island's farmers. In this 12 hour group training program, participants will learn how to optimize their marketing communications by integrating their use of social media and digital technology tools to create market interest in their products. Participants will receive a digital workbook, handouts and copies of the training presentations, and unlimited virtual support through the duration of the program via an online coaching website. On completion of the group training program, eligible participants are entitled to a two-hour one-on-one on site training session, at their farm location.

To register, contact the Agriculture Information Desk

1-866-734-3276 (PEIFARM) / 902-368-4145

Please pre-register as seating is limited.

Program Details   

View full program details here: http://conta.cc/TheConnectedFarmer

 

• Workshop Dates:
  January 18 & 25, February 1 & 8
  
  
• Time of Day:
  9:30 AM – 12:30 PM Classroom Instruction
  1:00 PM – 2:30 PM Optional Help Session
  
  
• Location:
  Atlantic Police Academy, Holland College, Slemon Park, 66 Argus Street
  
  
• Who Should Attend:
  PEI Farmers
  
  
• Workshop Duration:
  12 hours of group training in a computer lab
  2 hours of optional private training for eligible participants
  
  
• Audience Size:
  Maximum 20 participants 
  
  
  Cost: $40 for all 4 workshops, $15 per workshop

NOTE:  
To be eligible for the private one-on-one follow-up session, participants must register for all four workshops

WORKSHOP FACILITATOR

Nancy Beth Guptill

www.SweetSpotMarketing.ca

     

You should take this program if you want to:    

• Learn how to use social media and digital tools to create market interest in your products
• Have a thriving farm that creates a positive buzz in industry and within consumer markets
• Increase sales by driving traffic to your website, or foot traffic to your retail operation, farmers market, road side stand, or farm location
• Move your farm organization towards the new way of doing business in the digital economy
  
  
  
  
  View full program details here: http://conta.cc/TheConnectedFarmer
  
  
•      

  
  

  
  

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Posted By: Nancy Beth Guptill
Founder of Sweet Spot Marketing Canada
Marketing AND Social Media Training Consultant
http://www.SweetSpotMarketing.ca
Twitter: @SweetMarketing
Facebook: http://www.facebook.com/SweetMarketing

About Sweet Spot Marketing: Sweet Spot Marketing is a new media marketing training and education company that lives by the motto "It is better to know than to think you know, there is power in knowledge". We have a host of education programs in the areas of digital technology, new and social media, marketing automation, creativity, commercial innovation and entrepreneurial thinking. To learn how we work with government, business organizations and corporate clients, please book a complimentary assessment appointment: http://sweet-spot-marketing-canada.genbook.com