Women On The Move - Women's Employability Program

We are preparing for our Spring 2012 Session of 'Women On The Move' - a 12 week Training Program intended for women ages 30-54.  If you are looking for change or looking to move your life positively forward in the career path of your choice, this program may be for you.

Program Summary

• Women’s Program  – Ages 30-54
• 12 weeks Total – 8 weeks - enhancing employability skills, 4 weeks - work experience
• Training allowance provided
• Some child care and travel for those that qualify
• Women cannot be on EI or EI eligible
• Training Location: 273 Water Street

To apply or for more information contact:

Andy Lou Somers
East Prince Women’s Information Centre
109 Water Street
Summerside, PEI
C1N 1A8
Tel: 902-436-9856
Fax: 902-888-2344
Email: epwic@eastlink.ca


Funded by:
Skills PEI, Interministerial Women’s Secretariat, Province of PEI, Status of Women Canada

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~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Author: Nancy Beth Guptill

Founder of Sweet Spot Marketing Canada

Digital Marketing & Social Media Training Consultant

http://www.SweetSpotMarketing.ca

http://www.SweetSpotInternetAcademy.ca

http://www.SweetSpotMarketingAcademy.ca

Twitter: @SweetMarketing

Facebook: http://www.facebook.com/SweetMarketing

About Sweet Spot Marketing: Sweet Spot Marketing is a new media marketing training and education company that lives by the motto "It is better to know than to think you know, there is power in knowledge". We have a host of education programs in the areas of digital technology, new and social media, marketing automation, creativity, commercial innovation and entrepreneurial thinking. To learn how we work with government, business organizations and corporate clients, please book a complimentary assessment appointment: http://sweet-spot-marketing-canada.genbook.com

PR Equals Free Publicity

There are three key areas of public relations you can use to boost your advertising results ten-fold over your paid advertising.  The key to public relations lie in:

• Public relation or publicity
• Merchandising
• Promotions

With a solid plan in place that encompasses all these areas, you’ll have a great approach to use public relations in the best way possible.

Public relations include all that is the media. Don’t limit yourself. The attention of newspapers, television, radio, magazines, bloggers, ezines and more are all equally powerful. Online marketing is just as, if not more, important as conventional media.

Here are the steps to get noticed by the media:

1. Put together a press release for your company. The press release should be relevant to your target market and address consumer interest, not just announce your business.
   
   
2. Compact your press release to include one hook and one angle. Choose the most attention-getting to make sure the media person you are sending it to is interested in reading it.
   
   
3. Put your press release in professional formatting. With press releases you need a dateline, the most important information at the top, facts, figures and wrap it up with contact details including who and how. Print the press release on your letterhead.
   
   
4. Send your press release to all television and radio stations, local and metro newspapers, national newspapers, industry magazines, and any other form of media that reaches your target market. Don’t forgot to include relevant blogs, ezines, press release submission sites and to industry professionals.

More importantly than a perfect press release is to make sure you have addressed the needs of your target market in the products/services you offer and made that clear in the press release. If you are provided people a solution to a problem, a way to avoid a problem and an opportunity to enhance their life the media and public will be interested.

If you have a connection (or the ability to get a connection) with a celebrity, this can practically guarantee you’ll get attention. Make sure you are offering newsworthy information, and then follow up with media outlets to make sure they are publicizing that information.

“One of the most powerful techniques every business should use is free publicity. As the name implies, there is no cost, just the time and effort required to attract attention to your business.” Jay Abraham

Our FREE test drive of www.SweetSpotMarketingAcademy.ca can show you how to put together press releases that work! Check out how the pro’s do it and craft the perfect press releases for your business.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Author: Nancy Beth Guptill
Founder of Sweet Spot Marketing Canada
http://www.SweetSpotMarketing.ca
http://www.SweetSpotInternetAcademy.ca
http://www.SweetSpotMarketingAcademy.ca
Twitter: @SweetMarketing
Facebook: http://www.facebook.com/SweetMarketing

GSCC SHOWCASE 2012 PRESENTS: “SELLING ON THE TRADESHOW FLOOR”

SWEET SPOT MARKETING CANADA, along with THE GREATER SUMMERSIDE CHAMBER OF COMMERCE are offering an outstanding opportunity to learn what it takes to create a WINNING Trade Show experience. As an Exhibitor of SHOWCASE 2012, we invite you to attend Selling on the Trade Show Floor. In this complimentary 90 minute presentation, you will learn the dynamics of productive selling in a trade show setting -- the before, during and after requirements of being successful. You have a great booth design and are prepared for show time! Now, how do you get buyers to enter your booth and more importantly how do you get them to give you an order or book an appointment for follow-up? This MUST attend seminar will fill you with enthusiasm, confidence and strategies to sell effectively on the trade show floor.      Date:          Wednesday, April 11      Time:          7:30 AM – 9:00 AM      Venue:       Empire Studio's      Presenter:  Nancy Beth Guptill      Fee:            Complimentary to Showcase 2012 Tradeshow Exhibitors To Enroll: Contact the Greater Summerside Chamber of Commerce Today! Call: 902-436-9651

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Author: Nancy Beth Guptill
Founder of Sweet Spot Marketing Canada
Digital Marketing & Social Media Training Consultant
http://about.me/nancybethguptill 
http://www.SweetSpotMarketing.ca
http://www.SweetSpotInternetAcademy.ca
http://www.SweetSpotMarketingAcademy.ca
Twitter: @SweetMarketing
Facebook: http://www.facebook.com/SweetMarketing

About Sweet Spot Marketing: We are Marketing, Digital Technology and New & Social Media training consultants. We live by the motto "It is better to know than to think you know - there is power in knowledge". Our goal is to share information on a variety of business development topics including digital technology, new and social media, marketing automation, creativity, commercial innovation and entrepreneurial thinking. To learn how we work with government, business organizations and corporate clients, please book a complimentary assessment appointment: http://sweet-spot-marketing-canada.genbook.com

Links for Today's Training

MicroSoft Word

• Online Tutorial: http://office.microsoft.com/en-us/support/training-FX101782702.aspx
•  A Roadmap to using Word http://office.microsoft.com/en-us/word-help/word-2007-training-courses-HA010215566.aspx
• Create First Document http://office.microsoft.com/en-us/word-help/get-to-know-word-2007-i-create-your-first-document-RZ010227511.aspx?CTT=5&origin=HA010215566
• Edit Text & Revise Document http://office.microsoft.com/en-us/word-help/get-to-know-word-2007-ii-edit-text-and-revise-your-documents-RZ010227692.aspx?CTT=5&origin=HA010215566
• Make Documents Look great http://office.microsoft.com/en-us/word-help/get-to-know-word-2007-iii-make-documents-look-great-RZ010228299.aspx?CTT=5&origin=HA010215566

LinkedIn

• What is LinkedIn http://learn.linkedin.com/what-is-linkedin/
• Profiles http://learn.linkedin.com/profiles/overview/
• Job Seekers http://learn.linkedin.com/job-seekers/
• New Users http://learn.linkedin.com/new-users/
• Answers http://learn.linkedin.com/answers/

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Author: Nancy Beth Guptill
Founder of Sweet Spot Marketing Canada
Digital Marketing & Social Media Training Consultant
http://www.SweetSpotMarketing.ca
http://www.SweetSpotInternetAcademy.ca
http://www.SweetSpotMarketingAcademy.ca
Twitter: @SweetMarketing
Facebook: http://www.facebook.com/SweetMarketing

About Sweet Spot Marketing: Sweet Spot Marketing is a new media marketing training and education company that lives by the motto "It is better to know than to think you know, there is power in knowledge". We have a host of education programs in the areas of digital technology, new and social media, marketing automation, creativity, commercial innovation and entrepreneurial thinking. To learn how we work with government, business organizations and corporate clients, please book a complimentary assessment appointment: http://sweet-spot-marketing-canada.genbook.com

Facebook PAGES Bootcamp

Limited Space 

Register by Friday, February 17th

Hands on computer based Facebook training. Discover how to create, maintain and grow a Facebook Page for your Fruit or Horticulture business. You will actually build a custom Facebook Page, plus we'll show you how to turn your page into a social media marketing machine.

Workshop Date: Tuesday, February 21
Register By:  Friday, February 17

Seating limited to 20 participants  

In the Facebook PAGES Bootcamp you will create or enhance a custom Facebook Page for your fruite or horticultural operation or organization.  Build a Welcome page and custom tabs, as well as integrate your Twitter and You-Tube accounts with your Facebook Page. Come prepared by bringing your company logo, product/service images and marketing content to populate your Facebook Page. 

Date, Time, Location:

• Tuesday, February 21^st, Wolfville Nova Scotia, Acadia University Beveridge Arts Centre, 9:30 AM – 3:30 PM
  
  
  What You Will Need:

• Company logo's and images loaded on to a USB memory stick or accessible via the internet (and you know how to access the address/url)
• Company information that you would like to include on your Facebook Page
• Your user name and password for Facebook, Twitter and You-Tube (if you have these social networking accounts already set up)

• A network card is mandatory to access the Acadia University server

What You Will Learn

• How to build a custom Facebook page for your business
• How to activate Facebook Apps, install third-party Apps, and integrate Twitter and YouTube with your FB Page.
  
  
  What You Will Accomplish:
  • Set up a custom Facebook page for your business
  • Create a custom welcome page for Facebook to promote “Likes”
  • Create custom tabs to engage and enhance your brand identity
  • Create custom Facebook profile image
  • Create custom Facebook content using iFrames
  • Customize your page with photos, video's and links, pictures and content
  • Integrate your You-Tube and Twitter accounts with your Facebook page
  • Select and install the best applications to expand your Facebook experience
  • Integrate your email marketing application for lead capture and newsletter campaigns
  • Leverage your personal Facebook profile to achieve business goals
  • Use Facebook Insights and Analytics to measure your results
  • Use social plug-ins to promote your Facebook page on your main website
  • Share web site content on Facebook
  • Monitor your company chatter using Hootsuite
    
    
    PLUS:
    • Hands-on computer instruction to help you confidently navigate the Facebook platform
    • Apply strategies to communicate with existing customers, while attracting and growing an active fan base
    • Claim your Facebook Place
    
    
    What You Will Take Away:
    • A customized, optimized and engaging Facebook page
    • 25 Likes and a custom URL
      
      
      REGISTER BY FEBRUARY 17th:
      Contact Chad MacPherson
      Agriculture amd Agri-Food Canada
      Email: chad.macpherson@agr.gc.ca                                                                                   
      Phone: 902-426-8903     Fax: 902-426-3439
      
      
      PARTNERS:
      
      
      • Agriculture and Agri-Food Canada
      • Nova Scotia Federation of Agriculture
      • Nova Scotia Department of Agriculture
      • Nova Scotia Department of Economic and Rural Development and Trade
      
      
      
      
      
      

      
      

      
      

      
      

      TRAINING PROVIDED BY    

             

      
      

      Author: Nancy Beth Guptill

      Founder of Sweet Spot Marketing Canada

      Digital Marketing & Social Media Training Consultant

      http://www.SweetSpotMarketing.ca

      http://www.SweetSpotInternetAcademy.ca 

      http://www.SweetSpotMarketingAcademy.ca

      Twitter: @SweetMarketing       Facebook: http://www.facebook.com/SweetMarketing

      
      
      
      

      About Sweet Spot Marketing: Sweet Spot Marketing is a new media marketing training and education company that lives by the motto "It is better to know than to think you know, there is power in knowledge". We have a host of education programs in the areas of digital technology, new and social media, marketing automation, creativity, commercial innovation and entrepreneurial thinking. To learn how we work with government, business organizations and corporate clients, please book a complimentary assessment appointment: http://sweet-spot-marketing-canada.genbook.com