Mortar Makes It Happen

Today I'd like to talk about the three keys to business development and how you can put the right bricks in place to build a solid foundation.


There are three main areas of business development:
   Innovation
   Quantification
   Orchestration


If done well these three areas will help you build a solid foundation for you business.  Let’s talk about each one of these for just a minute.


Innovation
Innovation should not be confused with creativity, which is the expression of ideas.  Innovation is taking these ideas and putting them into action. This is where a large amount of your focus should be in the beginning and even throughout your business’ entire lifespan.


Quantification
This, of course, refers to the numbers. We are talking about the value of your innovation. The best way to gauge this is by your customer response. Look to positive responses for what you are doing right‐and keep doing it. Look to your negative responses to find out what you’re doing wrong‐and fix it. This will enable you to keep growing and progressing with the needs of your customers and business climate.


Orchestration
Once you’ve had a chance to find what areas are working, you can narrow down those areas and concentrate on making them the stand out ideas. You shift your focus here to get the most out of your business and to meet the needs of your customers.  We can help you work through these three areas to put together your franchise prototype during your FREE test drive.


In the next few posts we are going to transition to the 7 specific areas you need to consider in your franchise prototype process:


   Primary Aim
   Strategic Objectives
   Organizational Strategy
   Management Strategy
   People Strategy
   Marketing Strategy
   Systems Strategy


These 7 areas will fine turn your plan for the ultimate level of success.

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Author: Nancy Beth Guptill
Founder of Sweet Spot Marketing Canada
Digital Marketing & Social Media Training Consultant
http://www.SweetSpotMarketing.ca
http://www.SweetSpotInternetAcademy.ca
http://www.SweetSpotMarketingAcademy.ca
Twitter: @SweetMarketing
Facebook: http://www.facebook.com/SweetMarketing

About Sweet Spot Marketing: Sweet Spot Marketing is a new media marketing training and education company that lives by the motto "It is better to know than to think you know, there is power in knowledge". We have a host of education programs in the areas of digital technology, new and social media, marketing automation, creativity, commercial innovation and entrepreneurial thinking. To learn how we work with government, business organizations and corporate clients, please book a complimentary assessment appointment: http://sweet-spot-marketing-canada.genbook.com