Gender Diversity In the Technological Workplace

Sweet Spot Marketing is pleased to announce our involvement with the "Women's Summit" conference that is taking place in Moncton, New Brunswick September 14-15. 

The ICT Sector in Atlantic Canada is experiencing growth and there are many employment opportunities for skilled ICT workers in Engineering, Health Sciences and Financial Services.

If you are a High School Student, University Student or underemployed woman and you want to learn about the opportunities available in these sectors, we highly recommend this conference which is bringing together top level speakers, industry stakeholders, women organizations, governments, educational institutions.

Below is the conference agenda. 

Agenda at a glance September 14-15, 2011 Ramada Plaza Hotel Dieppe, New Brunswick Wednesday, September 14 5 pm           Registration 6 pm           Networking Cocktail                   Word of Welcome 7 pm           Speed-dating Banquet                   Keynote Address                   Jane Craighead, Senior Vice President                   Total Rewards, Scotiabank Thursday, September 15 7:30 am       Breakfast 8:30 am       Setting the Stage: Technology is                    Borderless 9:00 am       Plenary Round Table I: How                    Technology is Changing the World                    of Work ·      Sucharita Eashwar, Senior Director, NASSCOM, India ·      Sally Ng, Community Engagement & Outreach Coordinator, Tech South East ·      Wes Armour, President and CEO, Armour Transportation Systems ·     Vinita Ananth, President, Vangal, India 10:30 am     Health Break 11:00 am     Plenary Round Table II: Health                    Sciences ·      Suzanne Robichaud, Vice-President, Primary Health Care, Vitalité Health Network ·      Dale Weil, Senior Vice President, Integrated Healthcare Solutions and Pharmaceutical Solutions, McKesson Canada ·      Lori Marshall, Vice President, Thunder Bay Regional Health Sciences Centre ·      Trisha Coady, President, NursesNetwork.com/Medsenses 12:30 pm     Networking Lunch 1:30 pm       Feature Address                    Lynn Roger, Senior Vice-President                    Talent Strategies and Executive                    Resourcing, BMO Financial Group 2:30 pm       Plenary Round Table III: IT and                    Engineering ·      Robin Drummond, Vice President of Sales, Speilo ·      Theresa Williams, CEO, Atwood Technology inc. ·      Lily Durepos, Owner, Alliance Assurance and Technologie Keal inc. 4 pm           Wrap-up Programme en bref Les 14 et 15 septembre 2011 Hôtel Ramada Plaza Dieppe (Nouveau-Brunswick) Mercredi, le 14 septembre 17 h         Inscription 18 h          Cocktail de réseautage                 Mots de bienvenue 19 h          Banquet « rencontres éclair »                 Conférencière de marque                 Jane Craighead, vice-présidente                 principale, Rémunération globale,                 Banque Scotia Jeudi, le 15 septembre 7 h 30       Petit-déjeuner 8 h 30       Mise en contexte : La technologie                 est sans frontières 9 h            Plénière en table ronde I:                 Comment la technologie                 transforme le monde du travail ·       Sucharita Eashwar, directrice principale, NASSCOM, Inde ·       Sally Ng, coordinatrice de l'engagement et des relations communautaires, Tech Sud-Est ·       Wes Armour, président et chef de la direction, Armour Transportation Systems ·      Vinita Ananth, présidente, Vangal, Inde 10 h 30       Pause-santé 11 h           Plénière en table ronde II : Sciences                  de la santé ·       Suzanne Robichaud, vice-présidente aux Soins de santé primaires, Réseau de santé Vitalité ·       Dale Weil, vice-présidente principale, Solutions intégrées de santé et Solutions pharmaceutiques, McKesson Canada ·       Lori Marshall, vice-présidente, Centre régional des sciences de la santé de Thunder Bay ·       Trisha Coady, présidente, NursesNetwork.com /Medsenses 12 h 30       Dîner de réseautage 13 h 30       Conférencière de marque                  Lynn Roger, première vice-présidente,                   Stratégies de gestion des talents et                  Renouvellement de la haute direction,                  BMO Group financier 14 h 30       Plénière en table ronde III : TI et                  ingénierie ·       Robin Drummond, vice-président des ventes, Speilo ·       Theresa Williams, PDG, Atwood Technology ·       Lily Durepos, propriétaire, Alliance Assurance et Technologie Keal inc. 16 h           Conclusion
www.diversit.ca/
For more information: Women’s Summit Secretariat Tel.: (506) 861-6340, 1-800-680-1211 Fax: (506) 855-1646 Email: info@diversIT.ca Visit us on :   Twitter Hashtag: #WomensSummit		Renseignements et inscription Secrétariat du sommet des femmes  Tél. : 506-861-6340, 1-800-680-1211 Fax : 506-855-1646 Courriel : info@diversIT.ca
Hosted by / Présenté par:

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Author: Nancy Beth Guptill
Founder of Sweet Spot Marketing Canada
Marketing & Social Media Training Consultant
http://flavors.me/sweetspotmarketing
http://about.me/NancyBethGuptill
Twitter: @SweetMarketing
Facebook: http://www.facebook.com/SweetMarketing

About Sweet Spot Marketing: Sweet Spot Marketing is a new media marketing training and education company that lives by the motto "It is better to know than to think you know, there is power in knowledge". We have a host of education programs in the areas of digital technology, new and social media, marketing automation, creativity, commercial innovation and entrepreneurial thinking. To learn how we work with government, business organizations and corporate clients, please book a complimentary assessment appointment: http://sweet-spot-marketing-canada.genbook.com

Improve Communications & Workplace Productivity by using the Power of Social Media and Web Applications

A trend we are beginning to see within our client base is using Social Media and Web Applications to improve communications and enhance work productivity. We are working with companies and industry groups to address these two main business goals by designing custom digital training programs for their staff and members, as they view it vital to invest in digital upskilling.


We can help you accomplish goal and strategy development in your use of digital technology, new & social media and web applications, whether for business marketing purposes, customer relations and engagement, improving communications and workplace productivity.


Need Help?  Call 902-724-3330 or book online at:  http://sweet-spot-marketing-canada.genbook.com

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Author: Nancy Beth Guptill
Founder of Sweet Spot Marketing Canada
Marketing & Social Media Training Consultant
http://flavors.me/sweetspotmarketing
http://about.me/NancyBethGuptill
Twitter: @SweetMarketing
Facebook: http://www.facebook.com/SweetMarketing

About Sweet Spot Marketing: Sweet Spot Marketing is a new media marketing training and education company that lives by the motto "It is better to know than to think you know, there is power in knowledge". We have a host of education programs in the areas of digital technology, new and social media, marketing automation, creativity, commercial innovation and entrepreneurial thinking. To learn how we work with government, business organizations and corporate clients, please book a complimentary assessment appointment: http://sweet-spot-marketing-canada.genbook.com

Atlantic Canada's Problem With Information & Communication Technology

Business dominates the World Wide Web and has gained significant importance for both consumers and business operators. Atlantic Canada's business stakeholders must continue to invest in improving their competitive position on the Web, through learning how to automate marketing processes, harnessing the power of the Internet, and building social media systems that optimize their online marketing efforts and

overall web presence.

Research suggests there is a wide gap between consumer expectations and what is currently being delivered online by Atlantic Canadian business operators, who are not meeting the standards expected by consumers today. As consumers continue to rely on the Internet as one of their primary information sources to research various business and consumer services, it is important for Atlantic Canadian operators to build and install strong online businesses, to improve

their individual competitiveness as well as the Atlantic Canadian region as a whole. If individual operators improve their online marketing presence it positively impacts Atlantic Canada allowing the region to improve its competitiveness in local and global markets.

At the point a consumer's search goes from general research, to specific operator research, businesses in Atlantic Canada must be able to capture the attention of the web visitor, engaging them through their online marketing processes, providing  content rich, education based information, and creating positive experiences during the 'Jump-On-Point', when web visitors are narrowing their search to specific business operators and critically evaluating their options.

Atlantic Canadian business operators must learn how to design websites that meet the needs and expectations of site visitors, providing them with the necessary content and information they require in order to make informed decisions. This information needs to be presented in a manner that connects and resonates with consumers, while differentiating themselves from their competition. Business operators need to understand the importance of providing positive online experiences and how take advantage of the various free online marketing and social media tools to further engage visitors, while providing enhanced positive experiences that allow web and social media visitors to experience their brand.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Author: Nancy Beth Guptill
Founder of Sweet Spot Marketing Canada
Marketing & Social Media Training Consultant
http://flavors.me/sweetspotmarketing
http://about.me/NancyBethGuptill
Twitter: @SweetMarketing
Facebook: http://www.facebook.com/SweetMarketing

About Sweet Spot Marketing: Sweet Spot Marketing is a new media marketing training and education company that lives by the motto "It is better to know than to think you know, there is power in knowledge". We have a host of education programs in the areas of digital technology, new and social media, marketing automation, creativity, commercial innovation and entrepreneurial thinking. To learn how we work with government, business organizations and corporate clients, please book a complimentary assessment appointment: http://sweet-spot-marketing-canada.genbook.com

Guess I Should Tell My Daughter

So my daugther is graduating out of grade 9, heading off to High School in the Fall.  She wants to host a graduation party for some of her closest friends. We've been talking about it for a few months now and it seems most of her friends have asked her to hold it later in the summer.


With school coming to an end this week, I've been asking her to get her party organized, set the date, get some cards, send invitations out etc. This past weekend, she finally says to me "Mom, relax, it's called Facebook Events. I don't need to get cards as invitations, I just set up an event in Facebook and inviite people'.


Well I had to laugh because it dawned on me times have sure changed, and I was stuck in yester year when it comes to her graduation party.  It also dawned on me she doesn't get that I'm a Marketing and Social Media Training consultant that creates Facebook events all the time.


Guess it's time to tell her what I do :)

Does Your Retail Staff Need to Polish Their Selling Skills?

ENROLL NOW

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Author: Nancy Beth Guptill
Founder of Sweet Spot Marketing Canada
Marketing & Social Media Training Consultant
http://flavors.me/sweetspotmarketing
http://about.me/NancyBethGuptill
Twitter: @SweetMarketing
Facebook: http://www.facebook.com/SweetMarketing

About Sweet Spot Marketing: Sweet Spot Marketing is a new media marketing training and education company that lives by the motto "It is better to know than to think you know, there is power in knowledge". We have a host of education programs in the areas of digital technology, new and social media, marketing automation, creativity, commercial innovation and entrepreneurial thinking. To learn how we work with government, business organizations and corporate clients, please book a complimentary assessment appointment: http://sweet-spot-marketing-canada.genbook.com