Showing posts with label Technology. Show all posts
Showing posts with label Technology. Show all posts

Thursday, January 19, 2017

BOOK YOUR FREE SEMINAR: Digital Marketing Trends in 2017


Digital Marketing Trends in 2017
For Small Businesses and Non-Profits  

The digital marketing world is vast and ever-changing. Do you know which trends will impact YOUR organization in 2017? 





We are surrounded by technology, and that technology has changed the ways businesses and consumers interact.  The changes permeate all aspects of business: running operations, designing and building products, overseeing human resources and education, tracking performance and making projections and strategies.  More than those, however, marketing is one of the areas most impacted by the rise of technology in recent years.  Taking advantage of that technology and the avenues it creates for engagement between brands and consumers is at the heart of digital marketing and automation.

In recent years, digital marketing is further changing thanks to widespread ownership of smartphones, ever-increasing data and video streaming, combined with a cultural desire for digestible and personalized content. Staying on top of these changes is very overwhelming for most entrepreneurs and small business owners, unless they have access to local experts that can guide them on how to jump on to some of these trends to get an edge on their competition.

This is where Sweet Spot Academy can help!  As a Constant Contact Authorized Local Expert,  we have access to the most current information and trends in the digital marketing automation industry, with the ability to provide state-of-the art marketing automation technology, tools, software and platforms that are specifically designed for entrepreneurs, small business and non-profits.

To kick-off 2017, we are offering a FREE Digital Marketing Trends in 2017 seminar specifically created for Chambers of Commerce, Commodity Groups, Business Organizations, Government Agencies, Small Business, and other non-profit organizations and companies serving the small business market.  

This seminar is specifically designed to meet the needs of Entrepreneurs, Small Business and Non-Profits. By the end of the session, participants will have a cutting edge on:

  • Marketing Automation
  • Content Marketing
  • Video
  • Mobile
  • Big Data



We are here to help you provide your members, clients and customers with up-to-date and current information on the top trends in digital marketing that we believe small businesses should be paying attention to in 2017.  

In our Digital Marketing Trends seminar, we will explore each trend and provide some simple ideas for incorporating them into an overall marketing strategy.








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NANCY BETH is President & Executive Consultant at Sweet Spot Academy.

At Sweet Spot Academy, we solve and simplify "HOW" to keep your business moving forward by offering a suite of know-how based business training and empowerment programs.  We focus on small group workshops and customized training programs.

Our customized business growth and skills training programs provide the inspiration, motivation and strategic KNOW-HOW knowledge that helps you and your staff confidently implement your business development growth plans.

Thursday, October 24, 2013

Casualty catastrophe': cell phones and child brains (E26)

Since we're strong advocates of using technology to automate marketing processes and we're strong proponents of Digital Marketing, we feel it's our responsibility to also share some of the health hazards of wireless mobile devices. 

Our founder, Nancy Beth Guptill, has been networking with different professionals and interest groups across Canada and will now start to include a new component in our Internet Safety Digital Leadership programs as a result of the startling health risks directly linked to cellphones and mobile devices. 

People of all ages are getting brain tumours, men are becoming sterilized and women are getting breast cancer. The recommendation is to keep your wireless device at least 10 mm away from your body. 

Please take 10 minutes to watch this video.






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Nancy Beth is an Entrepreneur & Small Business Owner, Founder of Sweet Spot Marketing Canada and a Motivational Speaker for Women & Girl Leadership.

As an Internet and Digital Marketing veteran, Nancy Beth has vast experience in Internet Marketing, Social Media Marketing, Online Safety and Protecting Your Digital Footprint. Since 2010, Nancy Beth has been highly sought after to share her message on being a Digital Leader, using the Internet & Social Media for good, and how to safely navigate the Social Web.

Keynote Speaker | Executive Coach | Training Consultant | Founder of Sweet Spot Marketing Canada (@sweetmarketing) |(@nbguptill) | Digital Leader | Women & Girl Leadership To book Nancy Beth for your next event, or to discuss your training needs Visit: http://sweetspotmarketingacademy.ca/contact

Monday, December 10, 2012

Think your teen is tech savvy because they spend hours on the computer? Think Again!

There is a false belief amongst parents, where they think their children must be tech savvy because they spend hours on the Computer, Internet and Smartphone. Sure they may be able to navigate their way on how to download apps, upload pictures, post video's to YouTube and write Twitter, Facebook and Blog posts, but if this is all they are doing, parents need to delve in and pay close attention.

Yes, it is true! With computers and the internet playing such a fundamental role in pretty much every aspect of our lives, especially within the work world, teens need to be digitally literate. However, spending hours upon hours on social networking sites does not mean teens are tech savvy. In fact, if this is all they are doing, chances are their technology addiction is having an adverse affect on their digital skills, education, literacy, and their overall developmental growth.

Today, approximately 80% of teens are living in the 'Cyber Bubble', and there are serious risks to this lifestyle. The fact is, the average teen in North America spends 8 hours per day being digitally connected with 2-3 hours per day on social networking sites and sending 80-100 texts per day to their friends.

So why should parents, guardians and educators be concerned? The bottom line is, if teens are hyper-connected they are likely experiencing the adverse affects of being trapped in the Cyber-bubble:

  1. The Cyber-bubble warps a young person, making him/her less able to interact in the real-word. They hone their texting skills but may not learn the art of face-to-face conversation.  
  2. Texting has resulted in 'Dummy Down' language: Teens tend to pick up bad grammar habits with simple syntax, phonetic spelling, and low diction, which is crossing over into their school work and education.  
  3. The Cyber-culture gives rise to a relentless focus on the presentation of self in images and sound bites before the 'she' or 'he' has a chance of fully developing. 
  4. Teens pretend to be impressed with things to fit in, creating a persona they think will be liked versus presenting their real selves. 
  5. Over connection traps teens in a bubble. The ability to connect with any girl or boy their same-age at any moment of the day deprives them from any break, any breather, and any alternative perspectives. 
  6. Teens are hyberconnected to their peers, while disconnecting from themselves. Teens need time to reflect on who they are and want to become; they need chill time. Technology Addiction steals down time from teens with their phone vibrating constantly. 
  7. Spending too much time online generally means teens are neglecting their studies, practice, and chores, resulting in poor performance. 
  8. Sleep Deprivation is on the rise while impacting attitudes and performance. Many teens are online late at night resulting in sleep deprivation, therefore they have a lack of focus and concentration at school and are super-sensitive. 
  9. Girl-world / teen drama tends to cross from school-to-online and vice versa. 
  10. Cyber-bullying is on the rise and has become a serious epidemic. There is nothing new to teens, especially girls, being mean. What's new is the technology that creates the 24/7 relentless attacking that has the potential to reach literally millions of people in hitting the 'enter' or 'send' buttons. 
  11. Self objectifying! Teens, particularly girls, are focusing on how they look versus who they are, because they see themselves as an object first and a person second. Teens are choosing to evaluate themselves based on their appearance because they believe this is how others adjudicate them.  
  12. Sexting – It ruins reputations. Teen girls, more so then teen boys, sext. In fact 20% of teenage girls in North America have committed the act of sexting, and that number is rising. Given the amount of pornography on the internet, and the depiction of women and girls as sex objects in mainstream media, many teen girls think this is what boys want. The reality is, if a teen takes a nude picture of themselves, they could be charged with the production of child pornography. If they, or anyone else, forwards that picture, they can be charged with the distribution of child pornography. Girls that sext or expose themselves on the Internet put themselves at serious risk for sexual abuse and cyber-bullying. 

It is important for parents to pay close attention to their teens use of smartphone technology, social media and the Internet. While teens are experiencing the many benefits each of these have to offer, they are also being exposed to the dangers and risks. As parents, we need to teach our children to set boundaries and limits in their use of technology. We need to education them on proper and appropriate use, how to play safe, and how to be a good cyber friend and cyber citizen.

So if your teen is spending hours on end on their computer, smartphone and the Internet, we strongly recommend you become a Computer Cop and find out exactly what they are doing, and what activities they are engaging in. If you have concerns of their technology use and habits, it may be time to establish Computer, Internet & Smartphone Rules, which includes you and your teen signing an Internet & Smartphone Usage Agreement. Breaking the rules and violating the agreement results in loss of use and privilege of using these technologies.

You must establish within your teen that the Computer, Smartphone and Internet is a privilege, not a right!  They have the responsibility in using these technologies properly and appropriately. Be sure to set the stage by being a good example and practicing what you preach because more often than not, teens model the behavior of adults, more so when that adult is their parent(s).


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Author: Nancy Beth Guptill,Founder of Sweet Spot Marketing Canada
Digital Marketing & Social Media Training Consultant / Women & Girl Thought Leadership


http://www.SweetSpotMarketing.ca
http://www.SweetSpotInternetAcademy.ca
http://www.SweetSpotMarketingAcademy.ca
Twitter: @SweetMarketing
Facebook: http://www.facebook.com/SweetMarketing

Wednesday, June 29, 2011

Atlantic Canada's Problem With Information & Communication Technology

Business dominates the World Wide Web and has gained significant importance for both consumers and business operators. Atlantic Canada's business stakeholders must continue to invest in improving their competitive position on the Web, through learning how to automate marketing processes, harnessing the power of the Internet, and building social media systems that optimize their online marketing efforts and
overall web presence.

Research suggests there is a wide gap between consumer expectations and what is currently being delivered online by Atlantic Canadian business operators, who are not meeting the standards expected by consumers today. As consumers continue to rely on the Internet as one of their primary information sources to research various business and consumer services, it is important for Atlantic Canadian operators to build and install strong online businesses, to improve
their individual competitiveness as well as the Atlantic Canadian region as a whole. If individual operators improve their online marketing presence it positively impacts Atlantic Canada allowing the region to improve its competitiveness in local and global markets.

At the point a consumer's search goes from general research, to specific operator research, businesses in Atlantic Canada must be able to capture the attention of the web visitor, engaging them through their online marketing processes, providing  content rich, education based information, and creating positive experiences during the 'Jump-On-Point', when web visitors are narrowing their search to specific business operators and critically evaluating their options.

Atlantic Canadian business operators must learn how to design websites that meet the needs and expectations of site visitors, providing them with the necessary content and information they require in order to make informed decisions. This information needs to be presented in a manner that connects and resonates with consumers, while differentiating themselves from their competition. Business operators need to understand the importance of providing positive online experiences and how take advantage of the various free online marketing and social media tools to further engage visitors, while providing enhanced positive experiences that allow web and social media visitors to experience their brand.


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Author: Nancy Beth Guptill
Founder of Sweet Spot Marketing Canada
Marketing & Social Media Training Consultant
http://flavors.me/sweetspotmarketing
http://about.me/NancyBethGuptill
Twitter: @SweetMarketing
Facebook: http://www.facebook.com/SweetMarketing

About Sweet Spot Marketing: Sweet Spot Marketing is a new media marketing training and education company that lives by the motto "It is better to know than to think you know, there is power in knowledge". We have a host of education programs in the areas of digital technology, new and social media, marketing automation, creativity, commercial innovation and entrepreneurial thinking. To learn how we work with government, business organizations and corporate clients, please book a complimentary assessment appointment: http://sweet-spot-marketing-canada.genbook.com