Nancy Beth Guptill of Sweet Spot Academy Joins the snapd PEI Team as Western PEI's Community Builder

Hey PEI! Nancy Beth Guptill here!  

I am excited to announce that through SWEET SPOT ACADEMY I am joining the snapd PEI team under the leadership of Keith MacLean as the Community Builder for Western Prince Edward Island.

snapd Prince Edward Island is a FREE monthly print publication and website specializing in a "non-political" friendly and entertaining photographic view of living in our community. Big or small, we cover them all from home, business, birthday and surprise parties, sporting events, business openings, festivals & concerts and all aspects of life in the community. Our only rule? It has to be 100% positive! We also include an upcoming events calendar and have the functionality to create and promote tickets (free and paid) for all of your local events. We are excited to launch the first issue of snapd PEI in January 2018.

We are your connection to your community, highlighting all the good works of individuals, organizations and private business.

We specialize in community-based advertising, public relations, networking and marketing initiatives. We use media vehicles that are photographically rich, and free to consumers, showcasing the life, entertainment and overall spirit of each community we operate in. We emphasize customer service and relationship building, technology, marketing savvy and attention to detail to deliver our products across print, web and other visually dynamic media.

You can be a self-publisher by utilizing some of our FREE online apps and tools. You can download the snapd app and submit photos and community focused news items through the app, and you can promote your upcoming event on our FREE online event listing board which is fully social media optimized.

Visit https://pei.snapd.com/about-snapd for more information and to list your upcoming events.

To advertise, contact me through Facebook or by calling / texting 902-954-0481

snapd pei [https://pei.snapd.com]

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Sweet Spot Academy offers a suite of scalable solutions that simplify the 'how' to keep your business moving forward. We work with entrepreneurs, small business and nonprofit organizations to filter out the noise and confusion in an overcrowded digital landscape to find practical answers and solutions that helps solve their business need or problem.

Ultimately, we help you define what you are truly after, then help you focus your budget and your time in the places that will yield the best return on your investment.

BOOK YOUR 30 MINUTE FREE BUSINESS ASSESSMENT TODAY
http://www.sweetspotacademy.ca/contact.asp

Direct Response In Advertising - Motivating Action From Your Audience

Direct response refers to advertising methods that solicit an immediate action from the audience. For instance, a direct mail campaign may promote a discount that is only good for a short period of time to elicit immediate sales.

The best definition of Direct Response is advertising or marketing that encourages a direct action from a person. Typically, you want someone to request additional information or make a purchase and you expect them to do it NOW!!

Here is Our Itemized Checklist For Direct Response Advertising

Before submitting your advertising to media advertising suppliers, make sure it does most or all of the following:

1. It must have a compelling headline
2. It should evoke an immediate response, action, visit, call, or purchasing decision.
3. It should overcome sales objections.
4. It should focus on benefits, not features.
5. It should answer all major questions.
6. It should promise performance or results.
7. It should back up the promise with a risk-free warranty or money-back guarantee.
8. It should be keyed in such a way that you can analyze the value, profitability, and performance.
9. It must have your contact information.

Additional considerations…

1. It should acknowledge the person as being valuable,
2. It should be personally written, and written as if one person only was reading it,
3. It should begin with the results the person should expect,
4. It should explain to the person your reason why he or she should get those results,
5. It should give the person some background,
6. It should give the person some detail,
7. It should prove any claims you make in a way the person can embrace,
8. It should tell the person what he or she should expect in terms of improvement or results,
9. It should remind the person why he or she should choose to at least learn more,
10. It should show the person how he or she can try it out without risk,
11. It should assure the person that if he or she is not comfortable taking action now, as a courtesy you will follow-up on the telephone just to make sure that they understand, to answer any questions, and to give them a chance to take advantage without fear, risk or obligation.
12. Various alternatives of ads should be tested in small samples before the best ad is green lighted. If a limited test of 200 ad spots makes you money, then authorizing an additional 2,000 spots should make you 10 times as much. But test first.

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Nancy Beth is an Entrepreneur & Small Business Owner, Founder of Sweet Spot Marketing Canada and a Motivational Speaker for Women & Girl Leadership.

• As an Internet and Digital Marketing veteran, Nancy Beth has vast experience in Internet Marketing, Social Media Marketing, Online Safety and Protecting Your Digital Footprint.  Since 2010, Nancy Beth has been highly sought after to share her message on being a Digital Leader, using the Internet & Social Media for good, and how to safely navigate the Social Web. 

  
  

  Keynote Speaker | Executive Coach | Training Consultant | Founder of  Sweet Spot Marketing Canada (@sweetmarketing) |(@nbguptill) | Digital Leader |

   Women & Girl Leadership

Making It Pop! 5 Major Components to Good Advertising Copy

There are 5 major components to good advertising copy: (The order of these is essential to success)

         Command Attention

         Showcase Benefits of Products/Services

         Prove the Benefits

         Persuade People to Embrace the Benefits

         Call to Action

Advertising is sales in print. So, you need to think about the unique benefits your products/services offer and showcase that in a persuasive way. You need to emphasize

results, not features.

Let’s take a minute to talk about each of these components:

1. Command Attention: This is usually accomplished with the headline. You need an attention-getter that makes people want to know more about your products/services. The best headlines give a vivid portrayal of the benefits or show how a problem can be avoided with your products/services. The headline is the advertisement for the advertisement.
2. Showcase Benefits: You have to showcase the benefits of your products and services and, more importantly, show how they will solve or prevent a problem.  They need to know what’s in it for them. Include useful, factual and clear information to show precisely what the benefits are and how they are going to help the customer.
3. Offer Proof: This is where you prove what the advertisement is offering. You need to establish you have a method to deliver. Consider information that establishes credibility and past performance.
4. Persuade: You need to add compelling reasons for your potential customers to purchase your products/services. Use a hard sell approach and create scarcity. This will enact your potential customers to feel like they have to act now. Which leads into the last component.
5. Call to Action: You need to compel your potential customers to DO something. They need to check out your site, sign up for your newsletter, purchase your products, contact you about services…something. Offer a freebie-a booklet, sample, product, bonus, demo, consult, limited time price…the list goes on.  There are lots of ways to get potential customers excited about ordering and help them feel like they are getting an amazing deal.

Good advertisements include all of these components and are not complete without any of them. You can sit down and think through any one of these components, then figure out how to best place them together for the most effectiveness. 


We can help you with this too. Try our FREE test drive to learn how to put together great advertisements from some of the best in the business. 
http://www.SweetSpotMarketingAcademy.ca

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Author: Nancy Beth Guptill
Founder of Sweet Spot Marketing Canada
Digital Marketing & Social Media Training Consultant
http://www.SweetSpotMarketing.ca
http://www.SweetSpotInternetAcademy.ca
http://www.SweetSpotMarketingAcademy.ca
Twitter: @SweetMarketing
Facebook: http://www.facebook.com/SweetMarketing

About Sweet Spot Marketing: Sweet Spot Marketing is a new media marketing training and education company that lives by the motto "It is better to know than to think you know, there is power in knowledge". We have a host of education programs in the areas of digital technology, new and social media, marketing automation, creativity, commercial innovation and entrepreneurial thinking. To learn how we work with government, business organizations and corporate clients, please book a complimentary assessment appointment: http://sweet-spot-marketing-canada.genbook.com