Mortar Makes It Happen

Today I'd like to talk about the three keys to business development and how you can put the right bricks in place to build a solid foundation.


There are three main areas of business development:
   Innovation
   Quantification
   Orchestration


If done well these three areas will help you build a solid foundation for you business.  Let’s talk about each one of these for just a minute.


Innovation
Innovation should not be confused with creativity, which is the expression of ideas.  Innovation is taking these ideas and putting them into action. This is where a large amount of your focus should be in the beginning and even throughout your business’ entire lifespan.


Quantification
This, of course, refers to the numbers. We are talking about the value of your innovation. The best way to gauge this is by your customer response. Look to positive responses for what you are doing right‐and keep doing it. Look to your negative responses to find out what you’re doing wrong‐and fix it. This will enable you to keep growing and progressing with the needs of your customers and business climate.


Orchestration
Once you’ve had a chance to find what areas are working, you can narrow down those areas and concentrate on making them the stand out ideas. You shift your focus here to get the most out of your business and to meet the needs of your customers.  We can help you work through these three areas to put together your franchise prototype during your FREE test drive.


In the next few posts we are going to transition to the 7 specific areas you need to consider in your franchise prototype process:


   Primary Aim
   Strategic Objectives
   Organizational Strategy
   Management Strategy
   People Strategy
   Marketing Strategy
   Systems Strategy


These 7 areas will fine turn your plan for the ultimate level of success.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Author: Nancy Beth Guptill
Founder of Sweet Spot Marketing Canada
Digital Marketing & Social Media Training Consultant
http://www.SweetSpotMarketing.ca
http://www.SweetSpotInternetAcademy.ca
http://www.SweetSpotMarketingAcademy.ca
Twitter: @SweetMarketing
Facebook: http://www.facebook.com/SweetMarketing

About Sweet Spot Marketing: Sweet Spot Marketing is a new media marketing training and education company that lives by the motto "It is better to know than to think you know, there is power in knowledge". We have a host of education programs in the areas of digital technology, new and social media, marketing automation, creativity, commercial innovation and entrepreneurial thinking. To learn how we work with government, business organizations and corporate clients, please book a complimentary assessment appointment: http://sweet-spot-marketing-canada.genbook.com

LinkedIn Training - Private Session

1)  LinkedIn Learning Centre:        
      http://learn.linkedin.com/what-is-linkedin/
       - Watch the Video 'What is LinkedIn'




2)  Creating Your LinkedIn Profile:  
      http://learn.linkedin.com/profiles/overview/

• Watch Video
• Click Link "Set up or edit your profile now
• Need Help?  Access New User Guide:   http://learn.linkedin.com/new-users/
• Read 'New Users' Blog Posts:   http://blog.linkedin.com/topic/new-linkedin-features/
• LinkedIn YouTube Channel:   http://www.youtube.com/user/LinkedIn

3) Account Settings:   

     http://learn.linkedin.com/settings/

4)  User Guide for New Users:
     http://learn.linkedin.com/new-users/



5)  Business Development:  
      http://learn.linkedin.com/business-development/

• Growing your LinkedIn Connections
• Joining Groups:  http://learn.linkedin.com/groups/
• Overview of Groups:  http://learn.linkedin.com/groups/#overview
• Asking for Recommendations: Under Profile Tab - find 'Recommendations' in the menu options
• Creating Events: Under 'More' Tab

6)  Tips for Non-Profits:   
      http://learn.linkedin.com/nonprofits/#organizations




7)  Training Resources:                   
      http://learn.linkedin.com/training/
      Free Webinars offered by LinkedIn




~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Author: Nancy Beth Guptill
Founder of Sweet Spot Marketing Canada
Digital Marketing & Social Media Training Consultant
http://www.SweetSpotMarketing.ca
http://www.SweetSpotInternetAcademy.ca
http://www.SweetSpotMarketingAcademy.ca
Twitter: @SweetMarketing
Facebook: http://www.facebook.com/SweetMarketing


About Sweet Spot Marketing: Sweet Spot Marketing is a new media marketing training and education company that lives by the motto "It is better to know than to think you know, there is power in knowledge". We have a host of education programs in the areas of digital technology, new and social media, marketing automation, creativity, commercial innovation and entrepreneurial thinking. To learn how we work with government, business organizations and corporate clients, please book a complimentary assessment appointment: http://sweet-spot-marketing-canada.genbook.com

Are You In The 1%

The Rule of 1% is simply defined as adding to your customer service one percent at a time. Before you can do this you must have your consistency perfected or it will never work. This one percent may seem small, but if you approach the vision for your company with baby steps, you will find a huge increase over a solid chunk of time. It’s not a sprint, it’s a marathon.

Avoid doing too much at once or you’ll set yourself up for failure. Think of the confidence you and your employees will have when you improve one percent each week. By the end of a year, you’ll have improved more than 50%!

While rules and standards are necessary for growth, always be flexible with your best customers. Most retailers only allow a set number of items into a dressing room to reduce the risk of shoplifting, but it generally restricts the large percentage of people who are not stealing from you. Flexibility is the key to what you deliver to your customers and consistency is the key to how you deliver it.

The bottom line is customers rely on you to deliver what you promise. If you spend too much on bulky advertising that promises more than you can deliver, even your best intentions will unravel quickly and you will fail.

Focus on your vision and baby steps to turn your satisfied customers into Raving Fans.

I hope you’ve learned a lot about good customer service and how it’s essential to your overall success. If you need help with any of the steps we’ve gone through, try our FREE test drive of Sweet Spot Marketing Academy, and get access to some of the best resources, tools and coaches available.  

In upcoming posts we’re going to explore strategies of attracting and closing business with the big clients ... and keeping them.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Author: Nancy Beth Guptill
Founder of Sweet Spot Marketing Canada
Digital Marketing & Social Media Training Consultant
http://www.SweetSpotMarketing.ca
http://www.SweetSpotInternetAcademy.ca
http://www.SweetSpotMarketingAcademy.ca
Twitter: @SweetMarketing
Facebook: http://www.facebook.com/SweetMarketing

About Sweet Spot Marketing: Sweet Spot Marketing is a new media marketing training and education company that lives by the motto "It is better to know than to think you know, there is power in knowledge". We have a host of education programs in the areas of digital technology, new and social media, marketing automation, creativity, commercial innovation and entrepreneurial thinking. To learn how we work with government, business organizations and corporate clients, please book a complimentary assessment appointment: http://sweet-spot-marketing-canada.genbook.com

Women On The Move - LinkedIn Training Links

What is LinkedIn:  http://learn.linkedin.com/what-is-linkedin/

For Job Seekers:  http://learn.linkedin.com/jobseeker/

Training Resources:  http://learn.linkedin.com/training/

Managing Account Settings:  http://help.linkedin.com/app/answers/detail/a_id/66







~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Author: Nancy Beth Guptill
Founder of Sweet Spot Marketing Canada
Digital Marketing & Social Media Training Consultant
http://www.SweetSpotMarketing.ca
http://www.SweetSpotInternetAcademy.ca
http://www.SweetSpotMarketingAcademy.ca
Twitter: @SweetMarketing
Facebook: http://www.facebook.com/SweetMarketing

About Sweet Spot Marketing: Sweet Spot Marketing is a new media marketing training and education company that lives by the motto "It is better to know than to think you know, there is power in knowledge". We have a host of education programs in the areas of digital technology, new and social media, marketing automation, creativity, commercial innovation and entrepreneurial thinking. To learn how we work with government, business organizations and corporate clients, please book a complimentary assessment appointment: http://sweet-spot-marketing-canada.genbook.com

Complain About Others Online Much?

You Could Be Guilty of Internet Defamation & Cyber Bullying

Libel and Slander on the Internet is a Crime in Canada.

Photo Credit: @stickyJesus

There are many people who have a hard time managing their emotions and conducting themselves in a professional manner when they become disgruntled. With the internet right at their finger tips, they 'loose it' and feel the need to go online to use social media to harm others. They take all their anger and frustration online and loudly shout it out across their social networks and blog to complain and bad mouth their victim – whether their victim is a person or individual, a group or organization, or a business or brand.

Despite there being any truth in their complaints or not, it is now a crime in Canada to publicly bash and humiliate others online for personal gain, and to commit libel and slander online. This crime is called Internet Defamation.

It is important for Canadians to understand the internet was never meant to be used as a tool to harm others. It goes back to proper education. For some reason certain people think that they are entitled to behave this way - using social media to harm - when in fact they are committing a criminal offence

Take stock of your online behaviour and answer the question: Am I using social media for good, or am I using it to hurt others?

To narrow things down even further, ask yourself these questions .... are you:

1. someone who has written something spiteful, malicious or untrue about another person or entity online?
2. a consumer who has made public complaints on social networks or blogged negatively against a supplier because you were upset or mad at them?
3. Someone who rallied fans and followers against a person, a company or brand, encouraging negative behaviour of your fans and followers to participate in making negative derogatory comments?
4. Someone who rewards a fan or follower for making the `best` comment against the person or entity you were talking badly about online?
5. Someone who brags publicly online that you are posting negatively against a person or business on your social networks and blog to draw attention to yourself ?
6. someone who hops on the bandwagon - when seeing negative posts, you jump in to make negative comments yourself, or you re-tweet, share and re-post?

If you answered yes to any of these questions, you have committed Internet Defamation and Cyber Bullying - both of which are criminal offenses.

On the flip side, if you are a business, brand or individual who is on the receiving end of someone’s malicious, spiteful comments, you do have rights under Canada’s libel and slander laws. While at one time it was believed there is nothing that can be done, that is no longer the case here in Canada.

I have taken the following information from a Toronto Law Firm Website that may be helpful to those who are victims of Internet Defamation:  http://zvulony.ca/portfolio/ask-a-defamation-lawyer

The internet is a powerful communications tool. It gives us the unprecedented power to communicate a message instantly to our friends, family, and the world. The internet also empowers us to quickly reach a mass audience at a relatively inexpensive cost. Unfortunately, this power of communication can be abused all too easily.

Internet Revenge Victims

Is your business being ruined by a malicious consumer complaint or someone seeking on-line revenge? Has someone accused you of being a scam, a rip off, or a fraud. Are Google results ruining your reputation?

Defamation Law Issues
Are you a victim of a malicious consumer complaint? Has someone written something malicious or untrue about you online? Are you a blogger being silenced? Are search engine results ruining your reputation? Has someone accused you of defaming them? Are you an ISP or website owner concerned about the actions of your users? Do you have a question about Defamation of character?

If you answered yes to any of these questions, then it is possible someone has committed Internet Defamation and you are entitled to seek professional council and take action against the person committing the crime.

On the flip side, if you are thinking `Gee, I have done these things – I am the person complaining about poor customer service and making spiteful comments about people and businesses online` or 'Yikes, I re-tweeted, re-posted and shared someone's complaints, I even threw in a few of my own complaints' ... you may want to re-think your online behavior and digital footprints.

Still wondering if you are guilty? Here`s a good list taken from @stickyjesus - if you`ve posted or seen posts like this - you`ve committed cyber bullying at least, and quite possibly Internet Defamation: http://stickyjesus.com/2011/02/count-to-10-before-you-hit-send



You’ve seen the posts (and just maybe even shared a few): The service @____ is horrible

• The waitresses @____ are clueless
• Some people don’t deserve to _____
• _____ customer service rep is______
• That idiot at _____ figured my bill wrong
• I will die of old age just waiting for service @____
• The pastor at ______ is preaching on ______ again
• My husband / wife is _____
• My kid never____
• That teacher is_____
• Our (insert government leader) is an _____

HELP US SPREAD THE WORD OF USING SOCIAL MEDIA FOR GOOD:

Some people reading this post may be wondering why we are so passionate about this topic.

The bottom line is we work with local, national and international organizations that promote the responsible use of digital media and being a good cyber friend and neighbour. In this line of work, we educate others on Internet safety, creating positive digital footprints, and protecting your online identity, reputation, image and brand (Reputation Management) amongst many other things.

We work with many Government organizations, industry groups and corporate clients on how to use the Internet and social media for marketing, promotions and business communication. We help companies and individuals realize the benefits of using digital technologies as communications and productivity enhancement tools.

We also work with women and girl organizations on Internet Safety. With the amount of online cyber bullying, we stress the importance of adults being good role models in responsible online behaviour and using social media for good, not to use it as a tool to harm and hurt others.

Naturally, in both realms, we need to keep a pulse on Canadian legislation as it relates to Internet Defamation.  Quite simply, many people are not aware that when they complain online about others, they are putting themselves at risk of committing criminal offences known as Internet Defamation and Cyber Bullying.

We encourage everyone to use the Internet and Social Media responsibly, and to be a good Cyber Friend & Neighbour. Lets lead by example and be good role models for responsible use online behavior.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Author: Nancy Beth Guptill
Founder of Sweet Spot Marketing Canada
Digital Marketing & Social Media Training Consultant
http://www.SweetSpotMarketing.ca
http://www.SweetSpotInternetAcademy.ca
http://www.SweetSpotMarketingAcademy.ca
Twitter: @SweetMarketing
Facebook: http://www.facebook.com/SweetMarketing


ABOUT SWEET SPOT MARKETING:

MISSION:  We help companies and individuals realize the benefits of using digital technologies as communications and productivity enhancement tools.  Our goal is to encourage and motivate our clients to: Do, Act & Experiment.

DESCRIPTION:  We are Marketing, Digital Technology and New & Social Media training consultants. We live by the motto "It is better to know than to think you know - there is power in knowledge". Our goal is to share information on a variety of business development topics including digital technology, new and social media, marketing automation, creativity, commercial innovation and entrepreneurial thinking.