Nancy Beth is an Entrepreneur & Small Business Owner, Founder of Sweet Spot Marketing Canada and a Motivational Speaker for Women & Girl Leadership.
As an Internet and Digital Marketing veteran, Nancy Beth has vast experience in Internet Marketing, Social Media Marketing, Online Safety and Protecting Your Digital Footprint. Since 2010, Nancy Beth has been highly sought after to share her message on being a Digital Leader, using the Internet & Social Media for good, and how to safely navigate the Social Web.
Keynote Speaker | Executive Coach | Training Consultant | Founder of Sweet Spot Marketing Canada (@sweetmarketing) |(@nbguptill) | Digital Leader | Women & Girl Leadership
To book Nancy Beth for your next event, or to discuss your training needs Visit: http://sweetspotmarketingacademy.ca/contact
In this 3-part Internet Marketing workshop series
we help entrepreneurs and small business owners raise the impact of
their website and boost their overall online marketing efforts.
Session 1: Fundamentals of Internet Marketing November 23rd
Session 2: Social Media For Small Business November 30th
Session 3: Learn To Sell Online December 7th
Time: 9:15 AM - 11:45 AM, Friday Mornings Location: PEI Local Boardroom, 129 Water Street, Charlottetown Website:http://bit.ly/StrongOnlinePresence
Build A Strong Online Presence Fundamentals of Internet Marketing
This session is designed to help companies expand their marketing strategy to include a strong web presence.
This workshop will give you an understa
nding of the latest tools, terms
and techniques to create a powerful web presence using digital
marketing, social media and e-commerce applications that work.
This is not a technical course but one that supports marketing functions
Make It Work For You!
Social Media Training for Small Business
In this Social Media Workshop,we
will walk you through our step-by-step process of creating a Facebook
Page for your business and show you how to turn your Facebook Page into
a Social Media Marketing machine. We will cover the basis of our
7-Step Facebook Marketing Campaign and you will learn the practical use
of Facebook Tools & Features which will spread your name across
the Facebook Social Network.
E-Commerce Learn To Sell Online
More and more customers are buying online.
How can your business take advantage of the power of the internet so
you create an online storefront to sell products on the web?
This
workshop is about first steps in moving towards reaching new markets,
increasing your sales and growing your customer base by selling
products online.
About Sweet Spot Marketing: Sweet Spot Marketing is a new media marketing training and education company that lives by the motto "It is better to know than to think you know, there is power in knowledge". We have a host of education programs in the areas of digital technology, new and social media, marketing automation, creativity, commercial innovation and entrepreneurial thinking. To learn how we work with government, business organizations and corporate clients, please book a complimentary assessment appointment: http://sweet-spot-marketing-canada.genbook.com
Girls love the internet and social networking.
The two have become intricate parts of their daily lives affecting
everything from how they connect and communicate with friends, learn
about the world around them, spend their leisure and entertainment time,
and define their self image and social worth. While there are many
benefits to using social media, with its use comes inherent dangers that
puts girls of all ages at serious risk.
Managing and protecting your online identity and digital footprint has become increasingly important. The purpose of The Brand of You! is to educate girls on the benefits and dangers of social media, while empowering them to use social networking for good.
This
workshop will teach girls how to manage their online presence,
encourage them to use social media for good, educate them on how to
create positives profiles and digital footprints, and protect themselves
from some of the more serious risks and dangers that are associated
with using the internet.
LEARNING OBJECTIVES
Use the Internet and Social Media for Good
Find Your Voice & Be a Positive Influence
Create Positive Profiles, Relationships & Digital Footprints
Protect Your Identity & Online Image
Protect Against Risks: Predators, Bullies, Identity Theft, Social Media Depression
Tips, Advice, Best Practices
Careers in Digital Technology & Social Media
WORKSHOP DETAILS:
Hosts: EPWIC & Western School District
Dates: During the Month of November 2012
Times: TBD
Location: Junior High Schools in Western PEI
SPONSOR: The Interministerial Women's Secretariat, Prince Edward Island
Workshop Hosts
East Prince Women's Information Centre
PEI Western School District
Contact
Andy Lou Somers East Prince Women's Information Centre Phone: 902-436-9856
About Sweet Spot Marketing: Sweet Spot Marketing is a new media marketing training and education company that lives by the motto "It is better to know than to think you know, there is power in knowledge". We have a host of education programs in the areas of digital technology, new and social media, marketing automation, creativity, commercial innovation and entrepreneurial thinking. To learn how we work with government, business organizations and corporate clients, please book a complimentary assessment appointment: http://sweet-spot-marketing-canada.genbook.com
In
this 3.5 workshop, PEI's Craft, Culture and Tourism Operators
will learn how to optimize their use of social media to create market
interest in their products and services. Participants will be
introduced to the top social networking sites with a focus on how to
market, promote and sell online while learning the seven steps to
developing a social media strategy.
Social Media Training For PEI's Craft, Culture & Tourism Operators
COURSE OVERVIEW
Sweet
Spot Marketing is offering a half day social media workshop for PEI's
Craft, Culture and Tourism Operators. The intent of the course is to
increase awareness and understanding of how to use social tools to
create market interest in products and services while learning to sell
online.
The
workshop will be conducted by Suzanne Scott of Village Pottery, and has
been compiled in conjunction with subject matter advice from Nancy Beth
Guptill of Sweet Spot Marketing.
WHO SHOULD ATTEND
- Anyone in the Craft, Culture and Tourism sectors who runs a small business. - Government Practitioners and Support Organizations of PEI's Craft, Culture & Tourism entrepreneurs and small business
COURSE OUTLINE
The
content of the workshop is geared specifically towards PEI's craft,
culture & tourism operators, and will cover the following seven
areas:
1) Marketing on Facebook: Community Building & Facebook Ads 2) Twitter as a Communication and PR Tool 3) YouTube – Broadcast Yourself 4) E-Commerce – Selling Online with Etsy and other online storefronts 5) Protecting Your Digital Footprint - Brand & Reputation Management 6) Pulling It All Together: 7 Steps to Developing a Social Media Strategy
7) Mobile Marketing, Print Is Big, Integrating Print with Digital Marketing
There are 5 major components to good advertising copy: (The order of these is essential to success)
Command Attention
Showcase Benefits of Products/Services
Prove the Benefits
Persuade People to Embrace the Benefits
Call to Action
Advertising is sales in print. So, you need to think about the unique benefits your products/services offer and showcase that in a persuasive way. You need to emphasize
results, not features.
Let’s take a minute to talk about each of these components:
Command Attention: This is usually accomplished with the headline. You need an attention-getter that makes people want to know more about your products/services. The best headlines give a vivid portrayal of the benefits or show how a problem can be avoided with your products/services. The headline is the advertisement for the advertisement.
Showcase Benefits: You have to showcase the benefits of your products and services and, more importantly, show how they will solve or prevent a problem. They need to know what’s in it for them. Include useful, factual and clear information to show precisely what the benefits are and how they are going to help the customer.
Offer Proof: This is where you prove what the advertisement is offering. You need to establish you have a method to deliver. Consider information that establishes credibility and past performance.
Persuade: You need to add compelling reasons for your potential customers to purchase your products/services. Use a hard sell approach and create scarcity. This will enact your potential customers to feel like they have to act now. Which leads into the last component.
Call to Action: You need to compel your potential customers to DO something. They need to check out your site, sign up for your newsletter, purchase your products, contact you about services…something. Offer a freebie-a booklet, sample, product, bonus, demo, consult, limited time price…the list goes on. There are lots of ways to get potential customers excited about ordering and help them feel like they are getting an amazing deal.
Good advertisements include all of these components and are not complete without any of them. You can sit down and think through any one of these components, then figure out how to best place them together for the most effectiveness.
We can help you with this too. Try our FREE test drive to learn how to put together great advertisements from some of the best in the business. http://www.SweetSpotMarketingAcademy.ca
About Sweet Spot Marketing: Sweet Spot Marketing is a new media marketing training and education company that lives by the motto "It is better to know than to think you know, there is power in knowledge". We have a host of education programs in the areas of digital technology, new and social media, marketing automation, creativity, commercial innovation and entrepreneurial thinking. To learn how we work with government, business organizations and corporate clients, please book a complimentary assessment appointment: http://sweet-spot-marketing-canada.genbook.com
Today I’d like to teach you about the three most important start up marketing tools you need to get and keep using with new customers.
1. In person: It’s essential you meet with customers/clients in person whenever possible. This shows you respect them and take the time to work with your clients to give personal attention to each of them.
2. Follow up letter: Always take a moment to send a follow up letter about what you talked about, new agreements or partnerships made and to thank them for taking the time to meet with you. Likewise, you should always send thank you letters or small gifts to partners you find success with.
3. Phone call: Use a telephone call to follow up with them to talk again about the matters you talked about in your meeting and offer any assistance you can to help their business run smoothly and more successfully.
None of these will work if you don’t have a quality product/service to back you up!
Here are the key steps for putting together your start-up marketing tools:
Research potential customers, buyers, competitors and their preferred methods of distribution.
Talk to potential customers. Take a hard look at your product from a customer’s perspective and see what it needs to be successful.
Follow up with your 3-step process from above.
Develop systems for contact follow through, quality control standards and customer service.
Develop post-sale follow up system to keep lines of communication open is key to customers, and to build on your current relationship which increases future purchases.
“Marketing and innovation produce results; all the rest are costs” Peter Drucker, management consultant
Here’s another one I love from an icon:
“If there is any one secret of success, it lies in the ability to get the other person’s point of view and see things from that person’s angle as well as from your own.” Henry Ford, Founder of Ford Motor Company
This lesson has offered you the tools to put together a start-up marketing plan that can be used over and over again to help your customer base and business grow in a manageable way.
The tools offered in our FREE test drive of our E-Learning Marketing site, offer these very same things and a whole bunch more.
About Sweet Spot Marketing: Sweet Spot Marketing is a new media marketing training and education company that lives by the motto "It is better to know than to think you know, there is power in knowledge". We have a host of education programs in the areas of digital technology, new and social media, marketing automation, creativity, commercial innovation and entrepreneurial thinking. To learn how we work with government, business organizations and corporate clients, please book a complimentary assessment appointment: http://sweet-spot-marketing-canada.genbook.com
About Sweet Spot Marketing: Sweet Spot Marketing is a new media marketing training and education company that lives by the motto "It is better to know than to think you know, there is power in knowledge". We have a host of education programs in the areas of digital technology, new and social media, marketing automation, creativity, commercial innovation and entrepreneurial thinking. To learn how we work with government, business organizations and corporate clients, please book a complimentary assessment appointment: http://sweet-spot-marketing-canada.genbook.com
Back in the early 1990's, I worked in the head office of 'General Accident Assurance Company of Canada', in their Research & Development Department. I was very fortunate to be assigned to some of their most innovative marketing, product development and R&D projects.
One of the projects I had the pleasure of working on, was helping to create General Accident's Online Storefront. Now, in those days, e-commerce sites were built in communities like AOL and CompuServe (yikes, did I just date myself?). Communities like this existed before the world wide web was used for commercial purposes. It was really the only option at the time that made good business sense to executive management at GA.
GA's online storefront was more of an information centre for GA's Brokers and Sales Agents - it wasn't really meant for the general public, although you could visit them and learn all about their product and services. Their main business reason for creating an online presence within CompuServe was to provide a centralized location for GA's international community of Brokers and Agents to visit, so they could download corporate overviews, product brochures, policy forms, insurance forms, and all the necessary business documents that were needed to sign up new business and serve existing customers.
GA was an early adopter of e-commerce and were noted as being a trailblazer in the global insurance industry, as they were the first insurance company to create an online presence. I co-developed the online storefront, and created the content that was published on the site. I also developed a training program and trained our sales agents and brokers on how to use the system. Those were some 'good old days' - where we had a lot of fun training inside sales staff, attending tradeshows, and travelling North America to debut our state of the art e-commerce site on CompuServe.
Within two years of developing our CompuServe Storefront, the world wide web opened up for commercial use and GA's executive management were one of the first company's to build a website. Naturally, I was part of the web development team and found myself having to learn HTML coding. The coding was a daunting task so we experimented with some early versions of HTML Web Editor software. If memory serves me right, we used HotDog for a bit, then moved on to something more robust, unfortunately I can not recall the name of the product, but it was a paid service and was far superior to HotDog. Ahhh, some good memories.
It's hard to believe almost 20 years has passed and we are now living in the digital economy, where global online sales exceeded a trillion dollars in 2010. Canadian Consumers spent $16 billion and by 2015 it is projected that Canadian Online spending will nearly double.
So I'm thinking that if you haven't moved your brick and mortar business to the online world, now is a good time to start because 40% of your potential market is buying your type of services online.
So how do you get started?
Here is a really good information video that will tell what you need to know about selling online:
If you need additional help getting started, we offer a full suite of training and coaching services that support retailers, small business and producers with marketing automation, digital technology, and new and social media for business. There is government funding available for digital skills development for small business.
If you are ready to move your business to the online world, we offer a 60 minute complimentary needs assessment.
To book your session, you can:
Call me at 902-724-3330
Skype me at sweet.spot.marketing, or
Book online using our GenBook Scheduling Service:
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Author: Nancy Beth Guptill
Founder of Sweet Spot Marketing Canada
Marketing & Social Media Training Consultant
http://www.sweetspotmarketing.ca
http://about.me/NancyBethGuptill
Twitter: @SweetMarketing
Facebook: http://www.facebook.com/SweetMarketing
About Sweet Spot Marketing: Sweet Spot Marketing is a new media marketing training and education company that lives by the motto "It is better to know than to think you know, there is power in knowledge". We have a host of education programs in the areas of digital technology, new and social media, marketing automation, creativity, commercial innovation and entrepreneurial thinking. To learn how we work with government, business organizations and corporate clients, please book a complimentary assessment appointment: http://sweet-spot-marketing-canada.genbook.com
Social Media Training for Agriculture & Seafood Producers
In this 4.5 hour workshop, Agriculture and Seafood Producers will learn how to optimize their use of social media to create market interest in their products. You will be introduced to the top 5 social networking tools with a focus on Facebook Marketing, and you will learn how to integrate these tools into an overall Facebook Marketing Strategy & Tactical Plan.
TO REGISTER: Chad MacPherson Agriculture and Agri-Food Canada Government of Canada Email: chad.macpherson@agr.gc.ca Phone: 902-426-8903 Fax: 902-426-3439 NOTE: Seating limited to 35 participants
E-COMMERCE - LEARNING TO SELL ONLINE
A ProfitLearn PEI Workshop
More and more customers are buying on-line. How can your business take advantage of the power of the internet to sell products or services on-line? This workshop is about first steps in moving towards internet selling.
WORKSHOP TOPICS: • Why should I consider an on-line storefront? • What are the benefits and risks for my business • What are the first steps • Success stories from PEI • Where do I go from here • And more
TO REGISTER: Barb MacDonald barb.macdonald@cbdc.ca (902) 853-3616 David Gamble dgamble@resourceswest.pe.ca (902) 853-4555
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Author: Nancy Beth Guptill Founder of Sweet Spot Marketing Canada Marketing, Digital Technology, Social Media Training Consultant
About Sweet Spot Marketing: Sweet Spot Marketing is a new media marketing training and education company that lives by the motto "It is better to know than to think you know, there is power in knowledge". We have a host of education programs in the areas of digital technology, new and social media, marketing automation, creativity, commercial innovation and entrepreneurial thinking. To learn how we work with government, business organizations and corporate clients, please book a complimentary assessment appointment: http://sweet-spot-marketing-canada.genbook.com
In this New Marketing Era, the most powerful form of advertising and promotions is Share of Voice and Conversation. In fact, Markets are Conversations and these markets exist online across the different Social Media Networks.
Current 2010 statistics published by Nielsen Company and eMarkter indicate that nearly 75% of all Internet Users are regular users of social networks. Further, 93% of internet users active in Social Media expect companies to have a social media presence, and they expect to actively engage with companies online.
Needless to say, Social Media has exploded into our world and from a marketing perspective, it is unprecedented. Never before have there been so many ways to connect to customers, clients and communities. Every second of the day, more and more people are engaging in conversations online.
Regardless of the industry or business sector, companies and individuals that are not paying attention to this glaring trend are missing out. Making connections, building your brand, getting referrals, creating value, advertising for significantly less – are all attainable through using online social media and incorporating this phenomenon into your marketing plan.
SWEET SPOT MARKETING A NEW MEDIA MARKETING TRAINING AND EDUCATION COMPANY
We are a new media training and education company that lives by the motto "It is better to know than to think you know". There is power in knowledge and our goal is to share information on a number of business development topics, specifically e-commerce, digital technology, mobile marketing, new and social media, and building successful online businesses through the use of innovative technologies. With a diverse global network of business associates, Sweet Spot Marketing has the ability to deliver programs in multi-languages.
We offer public and private training workshops and programs. To view a listing of our upcoming programs and workshops, please visit our online events calendar located on our blog, or visit our Facebook Page.
To learn more about how your organization can book Sweet Spot Marketing for Digital Technology, New & Social Media, Mobile Marketing, Commercial Innovation and Entrepreneurial training, please call Nancy Beth Guptill, Founder of Sweet Spot Marketing at 902-724-3330 or email nancybeth@sweetspotmarketing.ca
Well, I finally did it! I started podcasting - something I have wanted to do for ages and finally took the time to educate myself on some of the tools and technologies out there.
I've started by a simple message which you can access below or to your right - this is an introduction to myself and Sweet Spot Marketing to provide some background information on who I am and what type of information I share here on my blog. IntroFromNancyBeth-SweetSpotMarketing.mp3
Looking forward to sharing meaningful and valuable information on Marketing, Business Development and Online Social Media Marketing with my clients and online friends,
Sweet Spot Marketing and Thrive Retail Success System have teamed up to provide marketing and business development solutions for independent retailers, which includes any business that has a retail component.Get Your FREE Retail Review Today
WHAT IS THRIVE:
Thrive is a revolutionary retail success system designed to show independent retailers how to achieve measurable, profitable, results from their sales and marketing activities.
The Thrive Retail Success System is a proven, easy-to-use web-based application that provides independent retailers with an expert review of their operations, a customized step-by-step retail success plan and the controls to manage their business like an expert. For an investment of $997, independent retailers wanting to take their business to the next level will gain the tools and confidence to overcome the tough challenges associated with today's retail market.
Thrive Retail Success System will show you how to:
1) Find, attract, and retain more of your best customers
2) Select products your best customers really want
3) Increase your average sale and improve your margins
4) Monitor the most important "numbers" in your business
5) Gain confidence in managing your marketing, sales and operations.
6) Create follow-up strategies that maintain buying interest.
HOW THRIVE WORKS:
STEP 1: Your Retail Review ... gives you the direction you need to achieve success. Thrive's thought provoking questions will analyze your business from a fresh perspective. The result? A FREE customized report that introduces you to the Three Critical Factors that control your potential for retail success.
Step 2: Create Your Retail Success Plan ... shows you how to grow your business in just minutes a day using the Three Critical Factors. Set goals and get focused; identify your best customers and start working smarter; get the guidance and expert insight you want through easy-to-read recommendations that work for you.
Step 3: Manage Your Success ...apply your plan to attract more of your best customers and manage your sales and marketing growth like an expert.Increase your average sales and improve your profit margins. Ensure consistency of your operation, even when you're not there.
With 500 million people using Facebook, if it were the population of a country, it would be the biggest in the world. According to CBC, 900,000 Canadians signed up for the first time to Facebook in May of this year.
Even more important, taking it close to home, Facebook statistics for Prince Edward Island and Canada, based on July 1st 2010 population counts: Approximately 42% of PEI's population and 45% of Canada's population are using Facebook.
Without any doubt, it has become an integral part of our culture, communication and communities. And with statistics like these, how can you NOT have a presence?
While these statistics may be great, the question YOU have is: "How do I use this for my business?" This is where Nancy Beth and Maureen step in.
In our Facebook for Business workshop you will learn:
- how Facebook generates revenue
- how to create a targeted advertising campaign
- examples of local and global companies using Facebook
- how to set-up a fan page
- how to set-up a group page
- what the difference is between the two
- how to communicate with potential clients
- how to drive traffic to your website
This workshop is designed to get you up and running on Facebook using a viable social media marketing strategy. You may have attempted to use Facebook for your business already and have been disappointed with the results. Come and join in on our Facebook for Business workshop and learn how to use this massive social networking platform strategically for your business.
Register today for Facebook for Business with Social Media Marketers,Nancy Beth Guptill and Maureen Kerr, a workshop extension from the popular"Cool Tools: Social Media for Marketing" workshop which is on Tuesday, November 16th at 9am.
"Facebook for Business" begins at 1:30pm - 3:30pm on the same day. Attend both for $125 or just "Facebook for Business" for $75.
