Social Media for PEI's Craft, Culture & Tourism Operators

Making It Work For Your

Social Media Training for 

PEI's Craft, Culture & Tourism Operators

TO REGISTER: http://conta.cc/SocialMedia_PEICraftCultureTourism

In this 3.5 workshop, PEI's Craft, Culture and Tourism Operators will learn how to optimize their use of social media to create market interest in their products and services.  Participants will be introduced to the top social networking sites with a focus on how to market, promote and sell online while learning the seven steps to developing a social media strategy.  

 

Twitter Hashtags:  #SweetMarketingTraining   #MakingItWorkForYou

 

To Register, contact

 

Who Should Attend

Anyone who owns, manages or provides support services to a Craft, Culture or Tourism Business

 

When

Monday May 28, 2012 from 12:30 PM to 4:30 PM ADT

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Where

Holland College Tourism & Culinary Centre
4 Sydney Street
Charlottetown, PE C1A 1E9


Driving Directions

 

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SEMINAR SPONSOR

MAKING IT WORK FOR YOU

Social Media Training For PEI's Craft, Culture & Tourism Operators

COURSE OVERVIEW

Sweet Spot Marketing is offering a half day social media workshop for PEI's Craft, Culture and Tourism Operators. The intent of the course is to increase awareness and understanding of how to use social tools to create market interest in products and services while learning to sell online.

The workshop will be conducted by Suzanne Scott of Village Pottery, and has been compiled in conjunction with subject matter advice from Nancy Beth Guptill of Sweet Spot Marketing.

  WHO SHOULD ATTEND  

-  Anyone in the Craft, Culture and Tourism sectors who runs a small business.
- Government Practitioners and Support Organizations of PEI's Craft, Culture & Tourism entrepreneurs and small business

COURSE OUTLINE

The content of the workshop is geared specifically towards PEI's craft, culture & tourism operators, and will cover the following seven areas: 

1) Marketing on Facebook: Community Building & Facebook Ads
2) Twitter as a Communication and PR Tool
3) YouTube – Broadcast Yourself
4) E-Commerce – Selling Online with Etsy and other online storefronts
5) Protecting Your Digital Footprint - Brand & Reputation Management
6) Pulling It All Together: 7 Steps to Developing a Social Media Strategy

7) Mobile Marketing, Print Is Big, Integrating Print with Digital Marketing

DETAILS

Date: Monday, May 28th

Time: 1:15 PM – 4:30 PM, registration desk opens at 12:30 PM

Location: Holland College Tourism & Culinary Centre

Cost: $85 per person (pre-pay) $95 per person (at the door)

Payment: Cash or Cheque, online enrollments - credit card and paypal

Twitter Hashtag:  #SweetMarketingTraining

TO REGISTER

Contact Nancy Beth Guptill.

Call: 902-724-3330 Email: nancybeth@sweetspotmarketing.ca

Facebook: http://www.facebook.com/sweetmarketing

Twitter: http://www.twitter.com/sweetmarketing
 

 
TAKE AWAYS

A Guide to Social Networking and Social Media for Craft, Culture and Tourism Operators

A Copy of the presentation

Register Now!

                                           

Making It Pop! 5 Major Components to Good Advertising Copy

There are 5 major components to good advertising copy: (The order of these is essential to success)

         Command Attention

         Showcase Benefits of Products/Services

         Prove the Benefits

         Persuade People to Embrace the Benefits

         Call to Action

Advertising is sales in print. So, you need to think about the unique benefits your products/services offer and showcase that in a persuasive way. You need to emphasize

results, not features.

Let’s take a minute to talk about each of these components:

1. Command Attention: This is usually accomplished with the headline. You need an attention-getter that makes people want to know more about your products/services. The best headlines give a vivid portrayal of the benefits or show how a problem can be avoided with your products/services. The headline is the advertisement for the advertisement.
2. Showcase Benefits: You have to showcase the benefits of your products and services and, more importantly, show how they will solve or prevent a problem.  They need to know what’s in it for them. Include useful, factual and clear information to show precisely what the benefits are and how they are going to help the customer.
3. Offer Proof: This is where you prove what the advertisement is offering. You need to establish you have a method to deliver. Consider information that establishes credibility and past performance.
4. Persuade: You need to add compelling reasons for your potential customers to purchase your products/services. Use a hard sell approach and create scarcity. This will enact your potential customers to feel like they have to act now. Which leads into the last component.
5. Call to Action: You need to compel your potential customers to DO something. They need to check out your site, sign up for your newsletter, purchase your products, contact you about services…something. Offer a freebie-a booklet, sample, product, bonus, demo, consult, limited time price…the list goes on.  There are lots of ways to get potential customers excited about ordering and help them feel like they are getting an amazing deal.

Good advertisements include all of these components and are not complete without any of them. You can sit down and think through any one of these components, then figure out how to best place them together for the most effectiveness. 


We can help you with this too. Try our FREE test drive to learn how to put together great advertisements from some of the best in the business. 
http://www.SweetSpotMarketingAcademy.ca

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Author: Nancy Beth Guptill
Founder of Sweet Spot Marketing Canada
Digital Marketing & Social Media Training Consultant
http://www.SweetSpotMarketing.ca
http://www.SweetSpotInternetAcademy.ca
http://www.SweetSpotMarketingAcademy.ca
Twitter: @SweetMarketing
Facebook: http://www.facebook.com/SweetMarketing

About Sweet Spot Marketing: Sweet Spot Marketing is a new media marketing training and education company that lives by the motto "It is better to know than to think you know, there is power in knowledge". We have a host of education programs in the areas of digital technology, new and social media, marketing automation, creativity, commercial innovation and entrepreneurial thinking. To learn how we work with government, business organizations and corporate clients, please book a complimentary assessment appointment: http://sweet-spot-marketing-canada.genbook.com