Drive More Business This Holiday Season! Rock The Holidays With Simple Marketing Campaigns.

Did you know that almost $1 trillion dollars is projected to be spent during the 2017 holiday season? Did you also know that email marketing generates a $44.25 return on investment for every $1 spent?*

We want to work with you to get a piece of that holiday pie for your business! Through social media, mobile and email-based holiday marketing campaigns, we can help you drive results -- whether that's customers coming through your door, purchases made through your website, phone calls, or donations.

Contact us today to start your holiday plan!

~ OR ~ 

Attend one of our upcoming Holiday Marketing Workshops!

SUMMERSIDE, November 15th

CHARLOTETOWN, November 20th                  

Call me to get started, or just start your free trial of Constant Contact today

Nancy Beth Guptill

SWEET SPOT ACADEMY

www.SweetSpotAcademy.ca

902-954-0481

Holiday Marketing Workshop
Summerside & Charlottetown
Prince Edward Island Canada

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Sweet Spot Academy offers a suite of scalable solutions that simplify the 'how' to keep your business moving forward. We work with entrepreneurs, small business and nonprofit organizations to filter out the noise and confusion in an overcrowded digital landscape to find practical answers and solutions that helps solve their business need or problem.

Ultimately, we help you define what you are truly after, then help you focus your budget and your time in the places that will yield the best return on your investment.

BOOK YOUR 30 MINUTE FREE BUSINESS ASSESSMENT TODAY

http://www.sweetspotacademy.ca/contact.asp

Know Your Audience! Benefits of Using Instagram

One of the keys to using social media for business is knowing who your ideal audience members are and where they spend their time online.

Many small business owners feel a pressure to be 'everywhere', however, it is much better to narrow your focus to use a few social platforms effectively than to spread yourself too thin to a point of being ineffective.

Instagram has some major benefits.  It is highly visual and engaging with the ability for video and storytelling.  You can build an audience / community within the platform, and it is a push medium where you can create one message and push it out to three other platforms to expand your reach and online presence.

The three platforms that integrate with Instagram are Facebook, Twitter and Tumbler.  We know Facebook is the largest and most popular social media platform for the consumer audience.  

Pretty much every consumer audience and demographic that uses social media spends time on Facebook to varying degrees. Facebook is a pretty safe bet to invest time in developing a community within the platform if you are targeting the consumer audience.  However, do your primary research first, and find out where your customers / clientele are spending their time online simply by asking them.

Twitter, like Facebook, has a diverse user base. However, of all Internet Users and the total adult population using social platforms, fewer Internet users and adults are on Twitter compared to Facebook.   According to Pew Research Centre, 79% of all Internet Users and 68% of all adults are active on Facebook, as compared to Twitter with 24% and 21% respectively, and Instagram with 32% and 28% respectively.

Tumblr is a visual blogging platform with approximately 70% of its users being the millennials (people who were born between 1982 and 2004).

You can see the importance of taking the time to clearly define your ideal audience and knowing where they collect online.  However, to minimize your effort while maximizing your Return on Investment, Instagram may be an ideal social platform for you to reach your varying consumer audiences given its ability to move the message out to three very diverse platforms that reach entirely different audiences.  

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Sweet Spot Academy offers a suite of scalable solutions that simplify the 'how' to keep your business moving forward. We work with entrepreneurs, small business and nonprofit organizations to filter out the noise and confusion in an overcrowded digital landscape to find practical answers and solutions that helps solve their business need or problem.

Ultimately, we help you define what you are truly after, then help you focus your budget and your time in the places that will yield the best return on your investment.

BOOK YOUR 30 MINUTE FREE BUSINESS ASSESSMENT TODAY

http://www.sweetspotacademy.ca/contact.asp

Building Your Business Using Social Media

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Sweet Spot Academy offers a suite of scalable solutions that simplify the 'how' to keep your business moving forward. We work with entrepreneurs, small business and nonprofit organizations filter out the noise and confusion in an overcrowded digital landscape to find practical answers and solutions that helps solve their business need or problem.

Ultimately, we help you define what you are truly after, then help you focus your budget and your time in the places that will yield the best return on your investment.