Video
has become the dominant form of content on the Internet. It's quick
and convenient to watch, and has never been easier to create.
In
fact, approximately half of all online traffic is video, and it's
projected Online
Video will make Up 86% - 90% of Internet Traffic in 2016.
Since the creation of YouTube and other user-contributed video
sharing channels, the popularity of video as a communication and
entertainment tool has skyrocketed.
On
average, over 48 hours of video content is being uploaded to YouTube
every minute, with brands from all arenas incorporating video into
their websites as well, and people are watching everything from
online content to TV and movies online.
Video
content drives traffic and increases leads. It creates buzz and
dialogue around your product or service. And it gives your business
- and you - a human face in the anonymous world wide web. Besides, if
half of all online traffic is looking for video content, you'll be
losing money if you don't try to take advantage of that audience
pool.
Online
video used to be only for large companies with big budgets. It was a
fancy addition to whiz-bang websites, professionally produced and
probably hardly viewed. Once YouTube launched, it became easy for
anyone with a webcam and a built in microphone to create and
distribute their own video content.
Now,
most search engines offer users the option of searching video content
only, and include video in their blended searches. Video is powerful,
it's everywhere, and it's good news for your business.
Video
builds trust: In the anonymous online world, video allows you to give
your business a face and a voice. It is the closest you'll get to
being able to personally greet each person who visits your website,
or meet with every lead.
Video
has many uses: If you think of video as a communication tool, the
opportunities or ideas are endless. You can demonstrate the use of a
product, promote a special offer, teach a class, interview an
industry expert, summarize an event or spark discussion.
Video
is everywhere: If half of all website traffic is video, then your
audience is probably looking for video content too. You need to put a
plan in place to capitalize on some of that traffic.
Video
can be optimized: Video can help boost your search engine rankings
just like text and images. It also gives you another category of
Google to rank for, and more opportunities to have your company on
the front page. If you had the choice between reading a tutorial and
watching one, what would you choose?
Video
is easy to create: The technology and hardware required to create and
edit videos has never been less expensive. With a good video camera,
high quality microphone and basic editing software, you'll be well on
your way.
Internet Video Statistics - Why Video Marketing is for Everyone
Online Video Statistics 2013 - Infographic Animation
The Power of Online Video - The Stats 2013
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Nancy Beth is an Entrepreneur & Small Business Owner, Founder of Sweet Spot Marketing Canada and a Motivational Speaker for Women & Girl Leadership.
As an Internet and Digital Marketing veteran, Nancy Beth has vast experience in Internet Marketing, Social Media Marketing, Online Safety and Protecting Your Digital Footprint. Since 2010, Nancy Beth has been highly sought after to share her message on being a Digital Leader, using the Internet & Social Media for good, and how to safely navigate the Social Web.
