Featuring Royal LePage Peters & Lank Realty Inc. of Charlottetown, Prince Edward Island

Today we are highlighting one of our favorite clients, Royal LePage Peters & Lank Realty Inc. We've been working together for a number of months, with a starting point of creating an integrated digital/traditional marketing strategy along with social media training.

Royal LePage Peters & Lank Realty Inc. Brokerage - New Website (2014)

We had a lot of fun working with Ken Peter's team learning about Inbound Marketing, SEO & Keyword Strategy, Content & Scheduling Plans, and the various social media platforms including Facebook, Twitter, YouTube, Instagram, Vine, LinkedIn, and Pinterest.

In recent weeks, we've been watching with great excitement, the implementation of the Digital Marketing Strategy. Alex Peters of Royal LePage Peters & Lank Realty Inc. has created a new website which is fully social media optimized and has excellent lead capture capability, along with creating some new corporate video's.  Alex has also done an amazing job at upgrading the branding of their various Social Media Profiles including their Facebook Page, Twitter  and YouTube Channel

Congratulations Ken & Team!  Your new branding looks fantastic.  It suits your professional yet very personal approach to doing business.

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Nancy Beth is an Entrepreneur & Small Business Owner, Founder of Sweet Spot Marketing Canada and a Motivational Speaker for Women & Girl Leadership.

As an Internet and Digital Marketing veteran, Nancy Beth has vast experience in Internet Marketing, Social Media Marketing, Online Safety and Protecting Your Digital Footprint. Since 2010, Nancy Beth has been highly sought after to share her message on being a Digital Leader, using the Internet & Social Media for good, and how to safely navigate the Social Web.

Keynote Speaker | Executive Coach | Training Consultant | Founder of Sweet Spot Marketing Canada (@sweetmarketing) |(@nbguptill) | Digital Leader | Women & Girl Leadership To book Nancy Beth for your next event, or to discuss your training needs Visit: http://sweetspotmarketingacademy.ca/contact

The Connected Farmer

The Connected Farmer

Marketing & Digital Technology Training for Farmers

The Connected Farmer is an interactive, hands-on, computer based training program designed specifically for Prince Edward Island's Farmers. In this 12 hour group training program, participants will learn how to optimize their marketing communications by integrating their use of social media and digital technology tools to create market interest in their products. Participants will receive a digital workbook, handouts and copies of the training presentations, and unlimited virtual support through the duration of the program via an online coaching website. On completion of the group training program, eligible participants are entitled to a two-hour one-on-one on site training session, at their farm location.  Download Digital Brochure & Program Overview Now

        To register, call the          Agriculture Information Desk

1-866-734-3276 (PEIFARM) / 902-368-4145

Please pre-register as seating is limited.

 

Program Details

• Workshop Dates: 2014, February 25, March 4, 11 & 18
• Time of Day: 9:30 AM – 12:30 PM Classroom Instruction  1:00 PM – 2:30 PM Optional Help Session
• Location: Atlantic Technology Centre, Charlottetown
• Who Should Attend: PEI Farmers
• Workshop Duration: 12 hours of group training in a computer lab, 2 hours of optional private training for eligible participants
• Audience Size: Maximum 20 participants 
  Cost: $40 for all workshops, $15 per workshop
  To qualify for the private follow-up session, participants must register for all four workshops.

WORKSHOP FACILITATOR

                     Nancy Beth Guptill                       Sweet Spot Marketing

           

Where

Atlantic Technology Centre
90 University Avenue
Charlottetown, PE C1A 4K9


Driving Directions 

You should take this program if you want to:

• Learn how to use social media and digital tools to create market interest in your products
• Have a thriving farm that creates a positive buzz in industry and within consumer markets
• Increase sales by driving  traffic to your website, or foot traffic to your retail operation, farmers market, road side stand, or farm location
• Move your farm towards the new way of doing business in the digital economy

WORKSHOP FACILITATOR

Sweet Spot Marketing Academy

  

  The Connected Farmer 

                                                                           

  ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Nancy Beth is an Entrepreneur & Small Business Owner, Founder of Sweet Spot Marketing Canada and a Motivational Speaker for Women & Girl Leadership.

As an Internet and Digital Marketing veteran, Nancy Beth has vast experience in Internet Marketing, Social Media Marketing, Online Safety and Protecting Your Digital Footprint. Since 2010, Nancy Beth has been highly sought after to share her message on being a Digital Leader, using the Internet &Social Media for good, and how to safely navigate the Social Web.

Keynote Speaker | Executive Coach | Training Consultant | Founder of Sweet Spot Marketing Canada (@sweetmarketing) |(@nbguptill) | Digital Leader | Women & Girl Leadership To book Nancy Beth for your next event, or to discuss your training needs Visit: http://sweetspotmarketingacademy.ca/contact

EMPLOYMENT OPPORTUNITY - BUSINESS DEVELOPMENT

A health and wellness company in Charlottetown, Prince Edward Island has an immediate employment opportunity in Business Development. The role of the successful candidate is to create long-term value for the organization by developing customers, markets, and relationships.

This role revolves around good communication and involves identifying sales leads, pitching goods and services to new clients, and maintaining a good working relationship with new contacts.

Duties Include:

• Set sales targets, define strategy to achieve targets, and follow the set strategy punctually
• Follow up new business opportunities and set up meetings
• Maintain Sales Lists and a Contact Management database
• Provide management with feedback
• Network with the business community
• Deliver corporate presentations
• Deliver public presentations

 

To Apply:

Interested parties should email a copy of their resume in PDF format, along with three references to: info@sweetspotmarketingacademy.ca

Please submit resume's by January 31, 2013

Sweet Spot Marketing Club

Facebook for Business - November 16, 2010

With 500 million people using Facebook, if it were the population of a country, it would be the biggest in the world. According to CBC, 900,000 Canadians signed up for the first time to Facebook in May of this year.

Even more important, taking it close to home, Facebook statistics for Prince Edward Island and Canada, based on July 1st 2010 population counts: Approximately 42% of PEI's population and 45% of Canada's population are using Facebook.

Without any doubt, it has become an integral part of our culture, communication and communities. And with statistics like these, how can you NOT have a presence?

While these statistics may be great, the question YOU have is: "How do I use this for my business?" This is where Nancy Beth and Maureen step in.


In our Facebook for Business workshop you will learn:

  - how Facebook generates revenue
  - how to create a targeted advertising campaign
  - examples of local and global companies using Facebook
  - how to set-up a fan page
  - how to set-up a group page
  - what the difference is between the two
  - how to communicate with potential clients
  - how to drive traffic to your website

This workshop is designed to get you up and running on Facebook using a viable social media marketing strategy. You may have attempted to use Facebook for your business already and have been disappointed with the results. Come and join in on our Facebook for Business workshop and learn how to use this massive social networking platform strategically for your business.


Register today for Facebook for Business with Social Media Marketers, Nancy Beth Guptill and Maureen Kerr, a workshop extension from the popular "Cool Tools: Social Media for Marketing" workshop which is on Tuesday, November 16th at 9am. 


"Facebook for Business" begins at 1:30pm - 3:30pm on the same day. Attend both for $125 or just "Facebook for Business" for $75.

TO REGISTER: 
http://tinyurl.com/FacebookForBiz-ChTown

HOST LOCATION:

Century 21 Colonial Realty in Charlottetown, Prince Edward Island.  We will be meeting in Century 21's Boardroom

Cool Tools Social Media - November 16, 9 AM - 12 Noon, Charlottetown

There was such a wonderful response to the Cool Tools Social Media workshop hosted in September, we had a wait list in Charlottetown for those eager to attend.   For those who couldn't make it or have heard the buzz about the great value of this workshop, come join Maureen Kerr and I on November 16, from 9 AM - 12 Noon.  

HOW TO CREATE A MARKETING PLAN USING SOCIAL MEDIA
'Cool Tools' Social Media Workshop
November 16, 2010, Charlottetown, 9 AM - 12 Noon
http://tinyurl.com/CoolTools-Charlottetown-PEI 

"For anyone trying to figure out which tools to use for online presence, this workshop was very helpful. The seminar/workshop accomplished exactly what was advertised: A discovery of Cool Tools to use for Social Media" ~ Paul Allan, Magic 93 Radio

"A lot of information with very useful bits embedded. Very useful introduction to the use of social media for business, regardless of the type of business you have." ~ Denise Lockhart, Family Service PEI

"Very well presented - Do it!" ~ Steve Reaman, Innovation PEI







ABOUT COOL TOOLS SOCIAL MEDIA WORKSHOP:

This 3-hour workshop will introduce you to some of the most popular (and easy to use) social media tools and web applications that you can use to create your marketing plan. You will learn how to use these 'cool tools' to market, promote and brand your business.

Social Media has exploded into our world and from a marketing perspective, it is unprecedented. Never before have there been so many ways to connect to customers, clients and communities. Every second of the day, more and more people are engaging in conversations online and companies that are not paying attention to this glaring trend are missing out. Making connections, building your brand, getting referrals, creating value, advertising for significantly less – are all attainable through using social media and incorporating this phenomenon into your marketing plan.


WHAT WE WILL INTRODUCE:
  * What social media actually is
  * How to make a social media presence
  * How local companies are using social media
  * What web-based technologies are out there
  * How to use social media for research
  * How to use social media in your marketing
  * How to extend the personality of your brand online
  * How to build credibility and strengthen reputations through the use of social media
  * Potential funding for your social media ideas


 

TO REGISTER: Visit Our Event Registration Page  http://tinyurl.com/CoolTools-Charlottetown-PEI

Here's what others have said from September 2010:

"Perfect balance of portraying existing and new types of social media"
~ Ellen MacPhail, Vessy Seed's

"Informative, Great Speakers, Eye Opening"
Tracy Corrigan, Vesey Seeds

"Great Eye Opener - very knowledgeable. Lots of new apps that are out there" ~ Marsha Doiron, Holland College

Do You Still Think Social Media is a FAD?

Recently I have been challenging my friends and colleagues to watch the Social Media Revolution video by SocialNomics.    It's the video you see here on my blog, and trust me when I say, it is worth watching. 

If you are still in doubt whether or not you should engage in Social Media,  watch this video.  This is a video that all economic development practitioners, small business, entrepreneurs, and any support organization to SMB's and entrepreneurs, need to watch. 

 

Some people have been asking me:   "WHY are you challenging people to watch this video?"  Simply put ... some people still think social media is a fad.  A big trend. Something that is going to burn out.  Further, some people can't seem to see the value in social media.  They are really intimidated by the time factor and I can certainly understand this.

The problem is, many people, when they think about social media, they automatically think about the most popular social media platforms like Twitter, LinkedIn, Facebook .... and they panic over the idea of spending time (or should I say ... wasting time)  on two-way conversations.  The typical thought process is "I am busy enough as it is - how can you possibly expect me to tweet, beep and update my facebook status, while also engage in online conversations?  I'm already working over 9 hours a day, and you expect me to layer in more?? Holy Bleeeeepppppp???

OK, I can totally get where most people are coming from - put me back in November 2006, and this is what I would look like:

YUP - that's exactly how I looked.  Confused, frustrated, overwhelmed.  I made a lot of mistakes, and ticked a few people off in the meantime.  I can recall using a tool called Evite for Ladies Who Launch socials.  This was back in 2007/2008, and I was really new to social media.  I was hosting a few  events in PEI, and I sent out invitations to various women entrepreneurs I thought would be interested in attending.

 

Well, let me tell ya - I was WAY AHEAD of my time on this social media thing!  PLUS, I was really new and made some awful mistakes.  In Evite (which is a really great tool) I set up auto-responder reminders that were supposed to go out once a week, but in my newbie approach, I made a HUGE mistake and the auto-responders went out daily.

WELL!  You can just imagine the flack over that!  I was so embarrassed!  So before I go any further - I send out a BIG SORRY!  to all those I ticked off at that time.  It was a total mistake!  BUT I certainly did learn from it. 

Much has changed since the early 2007's.  The Social Media landscape has really advanced.  That's what my gal pal, Maureen Kerr of Kerr Consulting, are here for!  To share our knowledge and experience with local entrepreneurs.  Between us, we have over eighteen years experience! 

During the week of September 20th, we are hosting our  'Cool Tools' Social Media workshops!  We are really looking forward to sharing our knowledge and experience with PEI entrepreneurs and Island Business.  We are hosting the workshop in four Island Communities, at three different times during the day to meet different schedules.  We really hope to see you at one of the workshops! 

You can enroll online for this 3 hour workshop, or call me at 902-724-3330  by phone, or by email at nancybeth@sweetspotmarketing.ca

We look forward to seeing you there!

'COOL TOOLS' Social Media Workshop

So my gal pal Maureen Kerr and I have teamed up to deliver a  'cool tools' social media workshop. With so many social media tools and web applications out there, it can be pretty confusing determining which ones to use and how to use them for business.  

 'You don't know what you don't know' and our objective is to introduce you to our top 15 list of cool tools, show you how they can be used for business, and give you real live examples of how local companies in PEI have mastered using these tools for their business.
 

The 'Cool Tools Social Media Workshop'  will be delivered in four Island Communities.  We go beyond the basics of Twitter, Facebook, and LinkedIn.  We'll show you How to Create a Marketing Plan Using Social Media.

DATES and LOCATIONS:

To enroll or learn more about the 'Cool Tools' social media workshop, click on the community nearest you:

Tuesday, September 21st          ...  Pooles Corner

Wednesday, September 22nd   ... Charlottetown

Thursday, September 23rd         ... Hunter River

Friday, September 24th              ... Summerside