How To Deliver Outstanding Sales & Customer Service

As business owners and managers we know providing outstanding customer service is integral to our business success and longevity. It's through our service delivery that we get, grow, and guard customers, while experiencing repeat business with loyal customers.

With the cost of customer acquisition being, on average, 7x higher than the cost of customer retention, it is our duty to deliver superior service at every customer touchpoint. There are many touchpoints where we can deliver memorable experiences, whether the service is delivered in person, over the phone, through digital platforms or other communication mediums.  

While many businesses put a strong focus on gaining new customers, we actually should invest an equal amount of time, energy and money into keeping customers through providing outstanding after-sale services and loyalty programs. Loyal customers often become raving fans and brand ambassadors when we go the extra mile to meet unforeseen needs or provide pleasurable and memorable unexpected experiences.

One of our goals at Sweet Spot Academy is to help your sales teams develop the skills, tools and knowledge to build customer networks and deliver outstanding sales and service experiences that builds lasting rapport and loyalty. We accomplish these goals through our professional sales and service training programs.

If you are a business owner or manager wanting to rapidly up-skill and transform your sales team, please take a moment to review some of Sweet Spot's most popular sales and service skills training programs below by clicking on the image to be redirected to dedicated information page for the program you selected, then book a complimentary discovery call so we can discuss and explore your needs. 

      

    

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NANCY BETH is President & Executive Consultant at Sweet Spot Academy.

At Sweet Spot Academy, we solve and simplify "HOW" to keep your business moving forward by offering a suite of know-how based business training and empowerment programs.  We focus on small group workshops and customized training programs.

Our customized business growth and skills training programs provide the inspiration, motivation and strategic KNOW-HOW knowledge that helps you and your staff confidently implement your business development growth plans.

@SweetSpotAcadmy  |  @nbguptill  |  http://www.sweetspotacademy.ca | http://nancybethguptill.me

Seeking Customer Support Representative

CUSTOMER SUPPORT REPRESENTATIVE

Sweet Spot Marketing Canada is looking for a Customer Support Representative to join our team. We are looking for someone dynamic and friendly with a positive attitude and excellent interpersonal skills. You will be a self-employed independent contractor or virtual assistant, working on a part time contract basis.

We are seeking contractors with professional outbound telephone and email skills to work on a part time contract basis. 

Successful contractors will be placing outbound phone calls and emails to book meetings and follow-up with existing clients, strategic partners and suppliers. Successful contractors will also be placing outbound phone calls and follow up emails to conduct client interviews, customer satisfaction survey's, event promotion and tele-sales.

This role requires someone who has excellent attention to detail, communicates well verbally and in writing coupled with an excellent telephone manner. Previous experience in a similar customer service or administration position would be beneficial. We are looking for contractors who have an assertive yet professional approach. To succeed in this role you must be a confident and enthusiastic individual who will strive to go that extra mile for our customers.

JOB REQUIREMENTS

If you have a proven track record of 12 months+ experience and can meet the following REQUIREMENTS, we would like to hear from you A.S.A.P:

• 1+ years experience providing telephone and email based customer service
• Good, clear speaking voice
• Accurate data entry skills
• Very well organized
• Professional customer service experience
• Strong communication skills, both verbal and written
• Good listener, creative, intuitive and able to resolve problems
• A two year Marketing Communications college diploma would be an asset

ADDITIONAL REQUIREMENTS

1. You need to be an honest person with integrity who can represent yourself, our business and our customers in a professional manner.
2. Broadband Internet access (Cable/DSL. No dial up) with a dependable computer.
3. You must have a good dedicated working landline phone (no cell phones) and have an unlimited flat rate long distance plan on your phone (you will be making long distance calls, sometimes nationwide).
4. Your work space must be a dedicated office / room with a door.
5. Absolutely no background noises during calls.
6. You will be an Independent Contractor or Virtual Assistant

TO APPLY:  Email your resume with three client references to nancybeth@sweetspotmarketing.ca

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Nancy Beth is an Entrepreneur & Small Business Owner, Founder of Sweet Spot Marketing Canada and a Motivational Speaker for Women & Girl Leadership.

As an Internet and Digital Marketing veteran, Nancy Beth has vast experience in Internet Marketing, Social Media Marketing, Online Safety and Protecting Your Digital Footprint. Since 2010, Nancy Beth has been highly sought after to share her message on being a Digital Leader, using the Internet & Social Media for good, and how to safely navigate the Social Web.

Keynote Speaker | Executive Coach | Training Consultant | Founder of Sweet Spot Marketing Canada (@sweetmarketing) | (@nbguptill) | Digital Leader | Women & Girl Leadership To book Nancy Beth for your next event, or to discuss your training needs Visit: http://sweetspotmarketingacademy.ca/contact

Stop Being A Creep! An Awesome SlideShare Presentation on Email Tracking & Sales Strategy by HubSpot

Stop Being A Creep! Why Email Tracking Is Useless Without A Sales Strategy 

from HubSpot

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Nancy Beth is an Entrepreneur & Small Business Owner, Founder of Sweet Spot Marketing Canada and a Motivational Speaker for Women & Girl Leadership.

As an Internet and Digital Marketing veteran, Nancy Beth has vast experience in Internet Marketing, Social Media Marketing, Online Safety and Protecting Your Digital Footprint. Since 2010, Nancy Beth has been highly sought after to share her message on being a Digital Leader, using the Internet & Social Media for good, and how to safely navigate the Social Web.

Keynote Speaker | Executive Coach | Training Consultant | Founder of Sweet Spot Marketing Canada (@sweetmarketing) |(@nbguptill) | Digital Leader | Women & Girl Leadership 

 To book Nancy Beth for your next event, or to discuss your training needs Visit: http://sweetspotmarketingacademy.ca/contact

WARNING: Apple Phishing Scam

Post by Sweet Spot Marketing.

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Nancy Beth is an Entrepreneur & Small Business Owner, Founder of Sweet Spot Marketing Canada and a Motivational Speaker for Women & Girl Leadership.

As an Internet and Digital Marketing veteran, Nancy Beth has vast experience in Internet Marketing, Social Media Marketing, Online Safety and Protecting Your Digital Footprint. Since 2010, Nancy Beth has been highly sought after to share her message on being a Digital Leader, using the Internet & Social Media for good, and how to safely navigate the Social Web.

Keynote Speaker | Executive Coach | Training Consultant | Founder of Sweet Spot Marketing Canada (@sweetmarketing) |(@nbguptill) | Digital Leader | Women & Girl Leadership To book Nancy Beth for your next event, or to discuss your training needs Visit: http://sweetspotmarketingacademy.ca/contact

LEAD GENERATION: Your 'Dream' Top 100 Prospect Strategy

I've said it once, and I'll say it again  ... You can not be all things to all people! So stop trying and start focusing your energy on only the top best.

When it comes to Lead Generation, it's important to remember the 80/20 rule. 20% of buyers will bring you 80% of your revenue. Focusing on the 20% will always bring you a greater impact, and it's also much more cost effective. If you're spending $1,000/month on advertising, you're using a "shotgun" approach to a broad market, 99.9% of whom will never buy what you have to offer. What if you could take that same $1,000/month and target the top 100 prospects in your area or niche?

You have to have your business go through the following progression in the minds of your market's best potential buyers:

I've never heard of that business. → I think I've heard of that business → Oh yeah, I've heard of that business. → I want to know more about that business. → I like that business! → That's the business that I work with. → You have got to check out this business!

This is what Malcolm Gladwell talks about in The Tipping Point—bringing your business to the place where it's the talk of the community and your popularity is unstoppable.

Your top 100 prospects might be only 25 people or it might be 250, but it's always cheaper to go after the best and most influential buyers rather than all the buyers.

Your target group will now hear from you once a month—at a minimum. Most of the people on the list will probably throw your letter away the first 4 or 5 times they get it, but remember that you're committed to building a reputation, not simply getting clients. Building a reputation is a strategic objective, not a tactical one. And if you want to build one on purpose, this means that you must be targeting the people who will help you accomplish this faster. Who are they? The Best Buyers.

You're going to get something out to these people every month, even if it's only a letter or flyer. It won't cost you a lot of money, just the price of a stamp and an envelope (and maybe an attention grabber), but it will be very effective.

The first thing you're going to do is send them a letter introducing yourself and offer them something free. 

Then you're going to continue to contact them every month and you use that opportunity not just to sell, but to show that you're the industry authority. 




That means you use education-based marketing —telling them what's happening in your industry, what to look for, what to avoid … and why you're the most logical choice when they decide to buy.

Consider that one of the top 100 just might become your customer for life… and how that would change everything for you. Keep up the mailing campaign and you may land several new customers over the year. The key is always repetition.

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Nancy Beth is an Entrepreneur & Small Business Owner, Founder of Sweet Spot Marketing Canada and a Motivational Speaker for Women  Girl Leadership.

As an Internet and Digital Marketing veteran, Nancy Beth has vast experience in Internet Marketing, Social Media Marketing, Online Safety and Protecting Your Digital Footprint. Since 2010, Nancy Beth has been highly sought after to share her message on being a Digital Leader, using the Internet & Social Media for good, and how to safely navigate the Social Web.

Keynote Speaker | Executive Coach | Training Consultant | Founder of Sweet Spot Marketing Canada (@sweetmarketing) |(@nbguptill) | Digital Leader | Women & Girl Leadership To book Nancy Beth for your next event, or to discuss your training needs Visit: http://sweetspotmarketingacademy.ca/contact