Casualty catastrophe': cell phones and child brains (E26)

Since we're strong advocates of using technology to automate marketing processes and we're strong proponents of Digital Marketing, we feel it's our responsibility to also share some of the health hazards of wireless mobile devices. 

Our founder, Nancy Beth Guptill, has been networking with different professionals and interest groups across Canada and will now start to include a new component in our Internet Safety Digital Leadership programs as a result of the startling health risks directly linked to cellphones and mobile devices. 

People of all ages are getting brain tumours, men are becoming sterilized and women are getting breast cancer. The recommendation is to keep your wireless device at least 10 mm away from your body. 

Please take 10 minutes to watch this video.

Post by Nancy Beth Guptill.

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Nancy Beth is an Entrepreneur & Small Business Owner, Founder of Sweet Spot Marketing Canada and a Motivational Speaker for Women & Girl Leadership.

As an Internet and Digital Marketing veteran, Nancy Beth has vast experience in Internet Marketing, Social Media Marketing, Online Safety and Protecting Your Digital Footprint. Since 2010, Nancy Beth has been highly sought after to share her message on being a Digital Leader, using the Internet & Social Media for good, and how to safely navigate the Social Web.

Keynote Speaker | Executive Coach | Training Consultant | Founder of Sweet Spot Marketing Canada (@sweetmarketing) |(@nbguptill) | Digital Leader | Women & Girl Leadership To book Nancy Beth for your next event, or to discuss your training needs Visit: http://sweetspotmarketingacademy.ca/contact

LEAD GENERATION: Your 'Dream' Top 100 Prospect Strategy

I've said it once, and I'll say it again  ... You can not be all things to all people! So stop trying and start focusing your energy on only the top best.

When it comes to Lead Generation, it's important to remember the 80/20 rule. 20% of buyers will bring you 80% of your revenue. Focusing on the 20% will always bring you a greater impact, and it's also much more cost effective. If you're spending $1,000/month on advertising, you're using a "shotgun" approach to a broad market, 99.9% of whom will never buy what you have to offer. What if you could take that same $1,000/month and target the top 100 prospects in your area or niche?

You have to have your business go through the following progression in the minds of your market's best potential buyers:

I've never heard of that business. → I think I've heard of that business → Oh yeah, I've heard of that business. → I want to know more about that business. → I like that business! → That's the business that I work with. → You have got to check out this business!

This is what Malcolm Gladwell talks about in The Tipping Point—bringing your business to the place where it's the talk of the community and your popularity is unstoppable.

Your top 100 prospects might be only 25 people or it might be 250, but it's always cheaper to go after the best and most influential buyers rather than all the buyers.

Your target group will now hear from you once a month—at a minimum. Most of the people on the list will probably throw your letter away the first 4 or 5 times they get it, but remember that you're committed to building a reputation, not simply getting clients. Building a reputation is a strategic objective, not a tactical one. And if you want to build one on purpose, this means that you must be targeting the people who will help you accomplish this faster. Who are they? The Best Buyers.

You're going to get something out to these people every month, even if it's only a letter or flyer. It won't cost you a lot of money, just the price of a stamp and an envelope (and maybe an attention grabber), but it will be very effective.

The first thing you're going to do is send them a letter introducing yourself and offer them something free. 

Then you're going to continue to contact them every month and you use that opportunity not just to sell, but to show that you're the industry authority. 




That means you use education-based marketing —telling them what's happening in your industry, what to look for, what to avoid … and why you're the most logical choice when they decide to buy.

Consider that one of the top 100 just might become your customer for life… and how that would change everything for you. Keep up the mailing campaign and you may land several new customers over the year. The key is always repetition.

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Nancy Beth is an Entrepreneur & Small Business Owner, Founder of Sweet Spot Marketing Canada and a Motivational Speaker for Women  Girl Leadership.

As an Internet and Digital Marketing veteran, Nancy Beth has vast experience in Internet Marketing, Social Media Marketing, Online Safety and Protecting Your Digital Footprint. Since 2010, Nancy Beth has been highly sought after to share her message on being a Digital Leader, using the Internet & Social Media for good, and how to safely navigate the Social Web.

Keynote Speaker | Executive Coach | Training Consultant | Founder of Sweet Spot Marketing Canada (@sweetmarketing) |(@nbguptill) | Digital Leader | Women & Girl Leadership To book Nancy Beth for your next event, or to discuss your training needs Visit: http://sweetspotmarketingacademy.ca/contact

The Benefits of Video Marketing

Video has become the dominant form of content on the Internet. It's quick and convenient to watch, and has never been easier to create.

In fact, approximately half of all online traffic is video, and it's projected Online Video will make Up 86% - 90% of Internet Traffic in 2016. Since the creation of YouTube and other user-contributed video sharing channels, the popularity of video as a communication and entertainment tool has skyrocketed.

On average, over 48 hours of video content is being uploaded to YouTube every minute, with brands from all arenas incorporating video into their websites as well, and people are watching everything from online content to TV and movies online.

Video content drives traffic and increases leads. It creates buzz and dialogue around your product or service. And it gives your business - and you - a human face in the anonymous world wide web. Besides, if half of all online traffic is looking for video content, you'll be losing money if you don't try to take advantage of that audience pool.

Online video used to be only for large companies with big budgets. It was a fancy addition to whiz-bang websites, professionally produced and probably hardly viewed. Once YouTube launched, it became easy for anyone with a webcam and a built in microphone to create and distribute their own video content.

Now, most search engines offer users the option of searching video content only, and include video in their blended searches. Video is powerful, it's everywhere, and it's good news for your business.

Video builds trust: In the anonymous online world, video allows you to give your business a face and a voice. It is the closest you'll get to being able to personally greet each person who visits your website, or meet with every lead.

Video has many uses: If you think of video as a communication tool, the opportunities or ideas are endless. You can demonstrate the use of a product, promote a special offer, teach a class, interview an industry expert, summarize an event or spark discussion.

Video is everywhere: If half of all website traffic is video, then your audience is probably looking for video content too. You need to put a plan in place to capitalize on some of that traffic.

Video can be optimized: Video can help boost your search engine rankings just like text and images. It also gives you another category of Google to rank for, and more opportunities to have your company on the front page. If you had the choice between reading a tutorial and watching one, what would you choose?

Video is easy to create: The technology and hardware required to create and edit videos has never been less expensive. With a good video camera, high quality microphone and basic editing software, you'll be well on your way.

Internet Video Statistics - Why Video Marketing is for Everyone

Online Video Statistics 2013 - Infographic Animation

The Power of Online Video - The Stats 2013 ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ 

Nancy Beth is an Entrepreneur & Small Business Owner, Founder of Sweet Spot Marketing Canada and a Motivational Speaker for Women & Girl Leadership.

As an Internet and Digital Marketing veteran, Nancy Beth has vast experience in Internet Marketing, Social Media Marketing, Online Safety and Protecting Your Digital Footprint. Since 2010, Nancy Beth has been highly sought after to share her message on being a Digital Leader, using the Internet & Social Media for good, and how to safely navigate the Social Web.  

Keynote Speaker | Executive Coach | Training Consultant | Founder of Sweet Spot Marketing Canada (@sweetmarketing) |(@nbguptill) | Digital Leader | Women & Girl Leadership To book Nancy Beth for your next event, or to discuss your training needs Visit: http://sweetspotmarketingacademy.ca/contact

How to Research & Understand Your Audience on Social Media

Post by Sweet Spot Marketing.

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Nancy Beth is an Entrepreneur & Small Business Owner, Founder of Sweet Spot Marketing Canada and a Motivational Speaker for Women & Girl Leadership.

As an Internet and Digital Marketing veteran, Nancy Beth has vast experience in Internet Marketing, Social Media Marketing, Online Safety and Protecting Your Digital Footprint. Since 2010, Nancy Beth has been highly sought after to share her message on being a Digital Leader, using the Internet & Social Media for good, and how to safely navigate the Social Web.

Keynote Speaker | Executive Coach | Training Consultant | Founder of Sweet Spot Marketing Canada (@sweetmarketing) |(@nbguptill) | Digital Leader | Women & Girl Leadership To book Nancy Beth for your next event, or to discuss your training needs Visit: http://sweetspotmarketingacademy.ca/contact

Your Customized Marketing Roadmap

Post by Sweet Spot Marketing.

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Nancy Beth is an Entrepreneur & Small Business Owner, Founder of Sweet Spot Marketing Canada and a Motivational Speaker for Women & Girl Leadership.

As an Internet and Digital Marketing veteran, Nancy Beth has vast experience in Internet Marketing, Social Media Marketing, Online Safety and Protecting Your Digital Footprint. Since 2010, Nancy Beth has been highly sought after to share her message on being a Digital Leader, using the Internet & Social Media for good, and how to safely navigate the Social Web.

Keynote Speaker | Executive Coach | Training Consultant | Founder of Sweet Spot Marketing Canada (@sweetmarketing) |(@nbguptill) | Digital Leader | Women & Girl Leadership To book Nancy Beth for your next event, or to discuss your training needs Visit: http://sweetspotmarketingacademy.ca/contact

Crash Course On The Facebook Newsfeed by Hubsopot

Post by Sweet Spot Marketing.

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Nancy Beth is an Entrepreneur & Small Business Owner, Founder of Sweet Spot Marketing Canada and a Motivational Speaker for Women  Girl Leadership.

As an Internet and Digital Marketing veteran, Nancy Beth has vast experience in Internet Marketing, Social Media Marketing, Online Safety and Protecting Your Digital Footprint. Since 2010, Nancy Beth has been highly sought after to share her message on being a Digital Leader, using the Internet & Social Media for good, and how to safely navigate the Social Web.

Keynote Speaker | Executive Coach | Training Consultant | Founder of Sweet Spot Marketing Canada (@sweetmarketing) |(@nbguptill) | Digital Leader | Women & Girl Leadership To book Nancy Beth for your next event, or to discuss your training needs Visit:  http://sweetspotmarketingacademy.ca/contact