SWEET SPOT ACADEMY

Monday, February 13, 2012

Facebook PAGES Bootcamp

Limited Space

Register by Friday, February 17th

Hands on computer based Facebook training. Discover how to create, maintain and grow a Facebook Page for your Fruit or Horticulture business. You will actually build a custom Facebook Page, plus we'll show you how to turn your page into a social media marketing machine.

Workshop Date: Tuesday, February 21
Register By: Friday, February 17

Seating limited to 20 participants

In the Facebook PAGES Bootcamp you will create or enhance a custom Facebook Page for your fruite or horticultural operation or organization. Build a Welcome page and custom tabs, as well as integrate your Twitter and You-Tube accounts with your Facebook Page. Come prepared by bringing your company logo, product/service images and marketing content to populate your Facebook Page.

Date, Time, Location:

Tuesday, February 21^st, Wolfville Nova Scotia, Acadia University Beveridge Arts Centre, 9:30 AM – 3:30 PM

What You Will Need:

Company logo's and images loaded on to a USB memory stick or accessible via the internet (and you know how to access the address/url)
Company information that you would like to include on your Facebook Page
Your user name and password for Facebook, Twitter and You-Tube (if you have these social networking accounts already set up)

A network card is mandatory to access the Acadia University server

What You Will Learn

How to build a custom Facebook page for your business
How to activate Facebook Apps, install third-party Apps, and integrate Twitter and YouTube with your FB Page.

What You Will Accomplish:
- Set up a custom Facebook page for your business
- Create a custom welcome page for Facebook to promote “Likes”
- Create custom tabs to engage and enhance your brand identity
- Create custom Facebook profile image
- Create custom Facebook content using iFrames
- Customize your page with photos, video's and links, pictures and content
- Integrate your You-Tube and Twitter accounts with your Facebook page
- Select and install the best applications to expand your Facebook experience
- Integrate your email marketing application for lead capture and newsletter campaigns
- Leverage your personal Facebook profile to achieve business goals
- Use Facebook Insights and Analytics to measure your results
- Use social plug-ins to promote your Facebook page on your main website
- Share web site content on Facebook
- Monitor your company chatter using Hootsuite
  
  PLUS:
  - Hands-on computer instruction to help you confidently navigate the Facebook platform
  - Apply strategies to communicate with existing customers, while attracting and growing an active fan base
  - Claim your Facebook Place
  What You Will Take Away:
  - A customized, optimized and engaging Facebook page
  - 25 Likes and a custom URL
    
    REGISTER BY FEBRUARY 17th:
    Contact Chad MacPherson
    Agriculture amd Agri-Food Canada
    Email: chad.macpherson@agr.gc.ca
    Phone: 902-426-8903 Fax: 902-426-3439
    
    PARTNERS:
    - Agriculture and Agri-Food Canada
    - Nova Scotia Federation of Agriculture
    - Nova Scotia Department of Agriculture
    - Nova Scotia Department of Economic and Rural Development and Trade
    TRAINING PROVIDED BY
    
    Author: Nancy Beth Guptill
    Founder of Sweet Spot Marketing Canada
    Digital Marketing & Social Media Training Consultant
    http://www.SweetSpotMarketing.ca
    http://www.SweetSpotInternetAcademy.ca
    http://www.SweetSpotMarketingAcademy.ca
    Twitter: @SweetMarketing Facebook: http://www.facebook.com/SweetMarketing
    
    About Sweet Spot Marketing: Sweet Spot Marketing is a new media marketing training and education company that lives by the motto "It is better to know than to think you know, there is power in knowledge". We have a host of education programs in the areas of digital technology, new and social media, marketing automation, creativity, commercial innovation and entrepreneurial thinking. To learn how we work with government, business organizations and corporate clients, please book a complimentary assessment appointment: http://sweet-spot-marketing-canada.genbook.com

Tuesday, February 7, 2012

Turn Prospects into Customers Overnight!

Today I’d like to talk about how to turn prospects into customers and retain them for future marketing to. While, your marketing is doing its job, you need to be working on turning those prospects into customers. There are a few key ways to draw them in and seal the deal. You need to be:

Inviting
Informative
Enjoyable

The biggest fear of most new customers is the dread buyer’s remorse. You want to avoid this at all costs and this should be mitigated if you’ve provided a quality product/service that delivers on the marketing claims you’ve made. However, this can still occur. There are two ways to deal with this:

Offer to refund money-no questions asked
Offer a bonus they can keep even if they return the product

These offers alone will also mitigate buyer’s remorse because the customer will trust you more, just for offering these things. There are number of other ways to turn a prospect into a customer:

Offer a special price as an opportunity for you to test the market.
Offer a lower price with the reason of pushing inventory to pay a tax bill, for your kid’s' braces, or another tangible reason. Customers love that this makes you feel so much more human.
Offer a referral incentive.
Offer a smaller, more inexpensive product first to build trust.
Offer package deals.
Offer to charge less for their first purchase if they become a repeat customer.
Offer extra incentives-longer warranties, free bonuses if ordered by a set date.
Offer financing options, if applicable.
Offer a bonus if they pay in full.
Offer special packaging or delivery.
Offer “name your own price” incentives.
Offer comparative data or other comparison tools.
Offer a trade-up or upgrade to something they already have.
Offer additional, educational information to help them make the decision.

The options really are as limitless as you make it. You can use these or other ideas to find what works the best for your business, products/service and target market. Remember this…

“By making it inviting, easy, informative, non-threatening, educational, inspiring and fun to do business with you, you’ll loft your company above the competition.” Jay Abraham

Need help with figuring out the best strategy for converting prospects into customers? Our FREE test drive gives you exclusive access to the mountain of resources and tools, along with information from some of the greatest marketing minds on Earth.

http://sweetspotmarketingacademy.ca/guidedtour

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Author: Nancy Beth Guptill
Founder of Sweet Spot Marketing Canada
Digital Marketing & Social Media Training Consultant
http://www.SweetSpotMarketing.ca
http://www.SweetSpotInternetAcademy.ca
http://www.SweetSpotMarketingAcademy.ca
Twitter: @SweetMarketing
Facebook: http://www.facebook.com/SweetMarketing

About Sweet Spot Marketing: Sweet Spot Marketing is a new media marketing training and education company that lives by the motto "It is better to know than to think you know, there is power in knowledge". We have a host of education programs in the areas of digital technology, new and social media, marketing automation, creativity, commercial innovation and entrepreneurial thinking. To learn how we work with government, business organizations and corporate clients, please book a complimentary assessment appointment: http://sweet-spot-marketing-canada.genbook.com

Monday, January 30, 2012

Making It Pop! 5 Major Components to Good Advertising Copy

There are 5 major components to good advertising copy: (The order of these is essential to success)

 Command Attention

 Showcase Benefits of Products/Services

 Prove the Benefits

 Persuade People to Embrace the Benefits

 Call to Action

Advertising is sales in print. So, you need to think about the unique benefits your products/services offer and showcase that in a persuasive way. You need to emphasize

results, not features.

Let’s take a minute to talk about each of these components:

Command Attention: This is usually accomplished with the headline. You need an attention-getter that makes people want to know more about your products/services. The best headlines give a vivid portrayal of the benefits or show how a problem can be avoided with your products/services. The headline is the advertisement for the advertisement.
Showcase Benefits: You have to showcase the benefits of your products and services and, more importantly, show how they will solve or prevent a problem. They need to know what’s in it for them. Include useful, factual and clear information to show precisely what the benefits are and how they are going to help the customer.
Offer Proof: This is where you prove what the advertisement is offering. You need to establish you have a method to deliver. Consider information that establishes credibility and past performance.
Persuade: You need to add compelling reasons for your potential customers to purchase your products/services. Use a hard sell approach and create scarcity. This will enact your potential customers to feel like they have to act now. Which leads into the last component.
Call to Action: You need to compel your potential customers to DO something. They need to check out your site, sign up for your newsletter, purchase your products, contact you about services…something. Offer a freebie-a booklet, sample, product, bonus, demo, consult, limited time price…the list goes on. There are lots of ways to get potential customers excited about ordering and help them feel like they are getting an amazing deal.

Good advertisements include all of these components and are not complete without any of them. You can sit down and think through any one of these components, then figure out how to best place them together for the most effectiveness.

We can help you with this too. Try our FREE test drive to learn how to put together great advertisements from some of the best in the business.
http://www.SweetSpotMarketingAcademy.ca

About Sweet Spot Marketing: Sweet Spot Marketing is a new media marketing training and education company that lives by the motto "It is better to know than to think you know, there is power in knowledge". We have a host of education programs in the areas of digital technology, new and social media, marketing automation, creativity, commercial innovation and entrepreneurial thinking. To learn how we work with government, business organizations and corporate clients, please book a complimentary assessment appointment: http://sweet-spot-marketing-canada.genbook.com

Tuesday, January 3, 2012

New Women's Training Program For Summerside PEI & Surrounding Area

PLEASE NOTE: This is an initial announcement with full details coming soon.

This is a new 12 week Training Program intended for women ages 30-54. There will be three separate intake sessions during 2012, with the first intake starting immediately as the first session starts Monday, January 16th. I am pleased to partner with Andy Lou Sommers of East Prince Women's Information Centre (EPWIC) in Summerside.

Program Summary

Women’s Program – Ages 30-54
12 weeks Total – 8 weeks - enhancing employability skills, 4 weeks - work experience
Monday – Friday, 9-3, Start Date: January 16, 2012
Training allowance provided
Child care and travel for those that qualify
Women cannot be on EI or EI eligible

To apply or for more information contact:

Andy Lou Somers

East Prince Women’s Information Centre

109 Water Street

Summerside, PEI

C1N 1A8

Tel: 902-436-9856

Fax: 902-888-2344

Email: epwic@eastlink.ca

Funded by: Skills PEI, Interministerial Women’s Secretariat, Province of PEI, Status of Women Canada

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Author: Nancy Beth Guptill
Founder of Sweet Spot Marketing Canada
Digital Marketing, Social Media & Leadership Training Consultant
http://www.sweetspotmarketing.ca
http://www.sweetspotmarketingacademy.ca
http://www.sweetspotinternetacademy.ca
Twitter: @SweetMarketing
Facebook: http://www.facebook.com/SweetMarketing

About Sweet Spot Marketing: Sweet Spot Marketing is a new media marketing training and education company that lives by the motto "It is better to know than to think you know, there is power in knowledge". We have a host of education programs in the areas of digital technology, new and social media, marketing automation, creativity, commercial innovation and entrepreneurial thinking. To learn how we work with government, business organizations and corporate clients, please book a complimentary assessment appointment: http://sweet-spot-marketing-canada.genbook.com

Kick Start Your Marketing in 2012

Today I’d like to teach you about the three most important start up marketing tools you need to get and keep using with new customers.

1. In person: It’s essential you meet with customers/clients in person whenever possible. This shows you respect them and take the time to work with your clients to give personal attention to each of them.

2. Follow up letter: Always take a moment to send a follow up letter about what you talked about, new agreements or partnerships made and to thank them for taking the time to meet with you. Likewise, you should always send thank you letters or small gifts to partners you find success with.

3. Phone call: Use a telephone call to follow up with them to talk again about the matters you talked about in your meeting and offer any assistance you can to help their business run smoothly and more successfully.

None of these will work if you don’t have a quality product/service to back you up!

Here are the key steps for putting together your start-up marketing tools:

Research potential customers, buyers, competitors and their preferred methods of distribution.
Talk to potential customers. Take a hard look at your product from a customer’s perspective and see what it needs to be successful.
Follow up with your 3-step process from above.
Develop systems for contact follow through, quality control standards and customer service.
Develop post-sale follow up system to keep lines of communication open is key to customers, and to build on your current relationship which increases future purchases.

“Marketing and innovation produce results; all the rest are costs” Peter Drucker, management consultant

Here’s another one I love from an icon:

“If there is any one secret of success, it lies in the ability to get the other person’s point of view and see things from that person’s angle as well as from your own.” Henry Ford, Founder of Ford Motor Company

This lesson has offered you the tools to put together a start-up marketing plan that can be used over and over again to help your customer base and business grow in a manageable way.

The tools offered in our FREE test drive of our E-Learning Marketing site, offer these very same things and a whole bunch more.

http://www.sweetspotmarketingacademy.ca/

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Author: Nancy Beth Guptill
Founder of Sweet Spot Marketing Canada
Marketing & Social Media Training Consultant
http://www.sweetspotmarketing.ca
http://www.sweetspotmarketingacademy.ca
http://www.sweetspotinternetacademy.ca
Twitter: @SweetMarketing
Facebook: http://www.facebook.com/SweetMarketing

About Sweet Spot Marketing: Sweet Spot Marketing is a new media marketing training and education company that lives by the motto "It is better to know than to think you know, there is power in knowledge". We have a host of education programs in the areas of digital technology, new and social media, marketing automation, creativity, commercial innovation and entrepreneurial thinking. To learn how we work with government, business organizations and corporate clients, please book a complimentary assessment appointment: http://sweet-spot-marketing-canada.genbook.com

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