SWEET SPOT ACADEMY

Tuesday, October 9, 2012

Girls & Social Media - The Brand of You

Girls & Social Media "The Brand of You - Protecting Your Identity, Reputation & Image" is funded by PEI's Interministerial Women's Secretariat

Girls love the internet and social networking. The two have become intricate parts of their daily lives affecting everything from how they connect and communicate with friends, learn about the world around them, spend their leisure and entertainment time, and define their self image and social worth. While there are many benefits to using social media, with its use comes inherent dangers that puts girls of all ages at serious risk.

Managing and protecting your online identity and digital footprint has become increasingly important. The purpose of The Brand of You! is to educate girls on the benefits and dangers of social media, while empowering them to use social networking for good.

This workshop will teach girls how to manage their online presence, encourage them to use social media for good, educate them on how to create positives profiles and digital footprints, and protect themselves from some of the more serious risks and dangers that are associated with using the internet.

LEARNING OBJECTIVES

Use the Internet and Social Media for Good
Find Your Voice & Be a Positive Influence
Create Positive Profiles, Relationships & Digital Footprints
Protect Your Identity & Online Image
Protect Against Risks: Predators, Bullies, Identity Theft, Social Media Depression
Tips, Advice, Best Practices
Careers in Digital Technology & Social Media

WORKSHOP DETAILS:

Hosts: EPWIC & Western School District
Dates: During the Month of November 2012
Times: TBD
Location: Junior High Schools in Western PEI

SPONSOR: The Interministerial Women's Secretariat, Prince Edward Island

Workshop Hosts

East Prince Women's Information Centre
PEI Western School District

Contact

Andy Lou Somers
East Prince Women's Information Centre
Phone: 902-436-9856

WORKSHOP FACILITATOR

About Sweet Spot Marketing: Sweet Spot Marketing is a new media marketing training and education company that lives by the motto "It is better to know than to think you know, there is power in knowledge". We have a host of education programs in the areas of digital technology, new and social media, marketing automation, creativity, commercial innovation and entrepreneurial thinking. To learn how we work with government, business organizations and corporate clients, please book a complimentary assessment appointment: http://sweet-spot-marketing-canada.genbook.com

Saturday, September 29, 2012

Twitter ... Seriously!

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Author: Nancy Beth Guptill
Founder of Sweet Spot Marketing Canada
Digital Marketing & Social Media Training Consultant
http://www.SweetSpotMarketing.ca
http://www.SweetSpotInternetAcademy.ca
http://www.SweetSpotMarketingAcademy.ca
Twitter: @SweetMarketing
Facebook: http://www.facebook.com/SweetMarketing

About Sweet Spot Marketing: Sweet Spot Marketing is a new media marketing training and education company that lives by the motto "It is better to know than to think you know, there is power in knowledge". We have a host of education programs in the areas of digital technology, new and social media, marketing automation, creativity, commercial innovation and entrepreneurial thinking. To learn how we work with government, business organizations and corporate clients, please book a complimentary assessment appointment: http://sweet-spot-marketing-canada.genbook.com

Thursday, September 13, 2012

Sweet Spot Marketing Club

Friday, September 7, 2012

We're Looking For Agriculture Social Media Leaders In Atlantic Canada

Are you an Agriculture Producer using social media for business? It's time to .....

We are looking for local producers in Atlantic Canada to share their social media stories to be included in a presentation that will be delivered in front of an audience of 200 people in January 2013.

We are looking for the good, the bad and the down right ugly ... but mostly the good so we can share success stories.

In return, we will give each producer who submits an entry by November 1, 2012, a complimentary life time membership to our Sweet Spot Marketing / eLearning Marketing Program. http://www.sweetspotmarketingacademy.ca/

If you are interested in getting some free promotion, being recognzied as an agriculture social media leader in our region, and a free life time membership to our Sweet Spot Marketing Club - go to the top of our Facebook Page and send us a Facebook message for more details.

Monday, September 3, 2012

Should businesses ignore Facebook for B2B marketing?

We came across this article on Social Marketing Forum and give full credit to Nancy Verbrugghe.

The first social network that comes to mind when thinking about B2B marketing is obviously LinkedIn. However, what about Facebook? Is it suitable for business-to-business? Of course it all depends on your market, goals and target groups.

Business buyers are people and they also use Facebook. Although Facebook is generally less used in the buying process than blogs or LinkedIn, it certainly shouldn’t be ignored.

While many strictly distinguish between Facebook as the ‘consumer environment’ and LinkedIn as the B2B place-to-be, in many countries and demographics Facebook is so popular that professionals use it both for personal and business reasons. They simply know how to distinguish between friends, family and professional contacts.

Furthermore, there is a new generation of B2B buyers: the social ones. They are more used to social platforms and can be compared with the ‘connected consumer’.

Differences between Facebook and LinkedIn

In total, 93% of all business buyers believe that social media presence is important and necessary, 85% believe interaction and engagement is important.

Facebook of course has way more users and people spend much more time on Facebook then on LinkedIn. However 41% of all companies that used Facebook for B2B marketing did acquire new customers via this network as LinkedIn reaches a more professional audience by definition and is built for business networking.

Also remember that the B2B buying process is a group process so, even if the final decision maker is not on Facebook, those that influence him might be. Tip: only request to connect on Facebook if the buyer already knows you from a blog, Twitter, LinkedIn or in real-life.

Some goals you can use Facebook for as a B2B marketer according to a survey of B2BOnline.com:

Focus on thought leadership (done by 60% of respondents).
Generate leads (49%).
Solicit feedback (46%).
Use Facebook advertising but only when the goal is clear (35% of respondents do it).

More goals you can serve using Facebook for B2B marketing:

Branding: being more personal and transparent by interacting in a more human way.
Customer support.
Creating communities (Groups).
Relationships: showing who you are and what you do in an engaging and more ‘fun’ way.

Should you advertise on Facebook as a B2B marketer? It really depends on your goals and target group. In integrated marketing activities, it surely helps. One reason might be reaching more people although that often goes hand in hand with other tactics such as sponsoring.

Why did the $100m companies sponsor the Olympics 2012? Because the reach was phenomenal. So is the reach of Facebook.
So listen, watch and learn.. but don’t forget to be prepared for criticism too.

Facebook in B2B Marketing (vs Linkedin) Infographic

http://www.socialmarketingforum.net/wp-content/uploads/2012/08/facebook-in-B2B-marketing-infographic.jpg

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