Tuesday, January 1, 2013

The Best Way To Predict Your Future Is To Start Creating It Today!

Create Your Future

The best way to predict your future, is to start creating it today.  Think of where you would like to be in your business or career 5-10 years from now, and act today as though you are living that future NOW!  By doing so, you will attract into your life the people, friends, mentors, resources, tools and opportunities into your life that you need to help you reach your ultimate goals, both personally and professionally.


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Author: Nancy Beth Guptill
Founder of Sweet Spot Marketing Canada
Digital Marketing & Social Media Training Consultant
http://www.SweetSpotMarketing.ca
http://www.SweetSpotInternetAcademy.ca
http://www.SweetSpotMarketingAcademy.ca
http://www.sweetspotstartupacademy.ca/
Twitter: @SweetMarketing
Facebook: http://www.facebook.com/SweetMarketing


About Sweet Spot Marketing: Sweet Spot Marketing is a new media marketing training and education company that lives by the motto "It is better to know than to think you know, there is power in knowledge". We have a host of education programs in the areas of digital technology, new and social media, marketing automation, creativity, commercial innovation and entrepreneurial thinking. To learn how we work with government, business organizations and corporate clients, please book a complimentary assessment appointment: http://sweet-spot-marketing-canada.genbook.com

Monday, December 10, 2012

Think your teen is tech savvy because they spend hours on the computer? Think Again!

There is a false belief amongst parents, where they think their children must be tech savvy because they spend hours on the Computer, Internet and Smartphone. Sure they may be able to navigate their way on how to download apps, upload pictures, post video's to YouTube and write Twitter, Facebook and Blog posts, but if this is all they are doing, parents need to delve in and pay close attention.

Yes, it is true! With computers and the internet playing such a fundamental role in pretty much every aspect of our lives, especially within the work world, teens need to be digitally literate. However, spending hours upon hours on social networking sites does not mean teens are tech savvy. In fact, if this is all they are doing, chances are their technology addiction is having an adverse affect on their digital skills, education, literacy, and their overall developmental growth.

Today, approximately 80% of teens are living in the 'Cyber Bubble', and there are serious risks to this lifestyle. The fact is, the average teen in North America spends 8 hours per day being digitally connected with 2-3 hours per day on social networking sites and sending 80-100 texts per day to their friends.

So why should parents, guardians and educators be concerned? The bottom line is, if teens are hyper-connected they are likely experiencing the adverse affects of being trapped in the Cyber-bubble:

  1. The Cyber-bubble warps a young person, making him/her less able to interact in the real-word. They hone their texting skills but may not learn the art of face-to-face conversation.  
  2. Texting has resulted in 'Dummy Down' language: Teens tend to pick up bad grammar habits with simple syntax, phonetic spelling, and low diction, which is crossing over into their school work and education.  
  3. The Cyber-culture gives rise to a relentless focus on the presentation of self in images and sound bites before the 'she' or 'he' has a chance of fully developing. 
  4. Teens pretend to be impressed with things to fit in, creating a persona they think will be liked versus presenting their real selves. 
  5. Over connection traps teens in a bubble. The ability to connect with any girl or boy their same-age at any moment of the day deprives them from any break, any breather, and any alternative perspectives. 
  6. Teens are hyberconnected to their peers, while disconnecting from themselves. Teens need time to reflect on who they are and want to become; they need chill time. Technology Addiction steals down time from teens with their phone vibrating constantly. 
  7. Spending too much time online generally means teens are neglecting their studies, practice, and chores, resulting in poor performance. 
  8. Sleep Deprivation is on the rise while impacting attitudes and performance. Many teens are online late at night resulting in sleep deprivation, therefore they have a lack of focus and concentration at school and are super-sensitive. 
  9. Girl-world / teen drama tends to cross from school-to-online and vice versa. 
  10. Cyber-bullying is on the rise and has become a serious epidemic. There is nothing new to teens, especially girls, being mean. What's new is the technology that creates the 24/7 relentless attacking that has the potential to reach literally millions of people in hitting the 'enter' or 'send' buttons. 
  11. Self objectifying! Teens, particularly girls, are focusing on how they look versus who they are, because they see themselves as an object first and a person second. Teens are choosing to evaluate themselves based on their appearance because they believe this is how others adjudicate them.  
  12. Sexting – It ruins reputations. Teen girls, more so then teen boys, sext. In fact 20% of teenage girls in North America have committed the act of sexting, and that number is rising. Given the amount of pornography on the internet, and the depiction of women and girls as sex objects in mainstream media, many teen girls think this is what boys want. The reality is, if a teen takes a nude picture of themselves, they could be charged with the production of child pornography. If they, or anyone else, forwards that picture, they can be charged with the distribution of child pornography. Girls that sext or expose themselves on the Internet put themselves at serious risk for sexual abuse and cyber-bullying. 

It is important for parents to pay close attention to their teens use of smartphone technology, social media and the Internet. While teens are experiencing the many benefits each of these have to offer, they are also being exposed to the dangers and risks. As parents, we need to teach our children to set boundaries and limits in their use of technology. We need to education them on proper and appropriate use, how to play safe, and how to be a good cyber friend and cyber citizen.

So if your teen is spending hours on end on their computer, smartphone and the Internet, we strongly recommend you become a Computer Cop and find out exactly what they are doing, and what activities they are engaging in. If you have concerns of their technology use and habits, it may be time to establish Computer, Internet & Smartphone Rules, which includes you and your teen signing an Internet & Smartphone Usage Agreement. Breaking the rules and violating the agreement results in loss of use and privilege of using these technologies.

You must establish within your teen that the Computer, Smartphone and Internet is a privilege, not a right!  They have the responsibility in using these technologies properly and appropriately. Be sure to set the stage by being a good example and practicing what you preach because more often than not, teens model the behavior of adults, more so when that adult is their parent(s).


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Author: Nancy Beth Guptill,Founder of Sweet Spot Marketing Canada
Digital Marketing & Social Media Training Consultant / Women & Girl Thought Leadership


http://www.SweetSpotMarketing.ca
http://www.SweetSpotInternetAcademy.ca
http://www.SweetSpotMarketingAcademy.ca
Twitter: @SweetMarketing
Facebook: http://www.facebook.com/SweetMarketing

Thursday, November 8, 2012

Girls & Their Online Behavior - Internet Safety Workshops Schedule For Prince Edward Island

Sweet Spot Marketing Canada is offering Internet Safety workshops for Students and Parents in Western Prince Edward Island.  Below are the workshop dates and schedule.

At this time, we would like to thank the Interministerial Women’s Secretariat, Province of Prince Edward Island, for funding these programs.  We would also like to thank our program partners: East Prince Women's Information Centre, BullyTag, and PEI Western School District

For more information on the workshops

WORKHOP SCHEDULE:

ATHENA CONSOLIDATED
  • November 13th, 1:20 PM - Student Presentation
  • November 13th, 6:30 PM - Parent Presentation
SUMMERSIDE INTERMEDIATE
  • November 13th, 6:30 PM - Parent Presentation
  • November 16th, 9:40 AM - Student Presentation
  • November 16th, 10:40 AM - Student Presentation
KINKORA REGIONAL
  • November 19th, 3:15 PM - Student Presentation
  • November 19th. 6:30 PM - Parent Presentation
MISCHOUCHE CONSOLIDTED
  • November 21st, 2:40 PM - Student Presentation
  • November 21st, 6:30 PM - Parent Presentation
KENSINGTON INTERMEDIATE
TBA

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Author: Nancy Beth Guptill
Founder of Sweet Spot Marketing Canada
Digital Marketing & Social Media Training Consultant
http://www.SweetSpotMarketing.ca
http://www.SweetSpotInternetAcademy.ca
http://www.SweetSpotMarketingAcademy.ca
Twitter: @SweetMarketing
Facebook: http://www.facebook.com/SweetMarketing

About Sweet Spot Marketing: Sweet Spot Marketing is a new media marketing training and education company that lives by the motto "It is better to know than to think you know, there is power in knowledge". We have a host of education programs in the areas of digital technology, new and social media, marketing automation, creativity, commercial innovation and entrepreneurial thinking. To learn how we work with government, business organizations and corporate clients, please book a complimentary assessment appointment: http://sweet-spot-marketing-canada.genbook.com

Media Release - Managing Your Onlne Presence - Internet Safety, Educational Workshops for Students and Parents


MEDIA RELEASE

November 8, 2012
Managing Your on Line Presence

Education and Awareness sessions will be provided to students and parents of Summerside Intermediate, Athena, Miscouche, Kensington and Kinkora on Safety on the Internet.

Students will be given sessions on “safe usage on social media sites” relating to
* how to create positive relationships, experiences and digital footprints,
* how to protect their identity, reputation and image ,
* how to protect themselves from online predators and bullying,
* using social media for good, impacting self image, strengthening safety,

These workshops will be offered through the day to the students

Parents will have evening workshops on :
* how to protect and monitor social media sites
* safety controls
* privacy settings
* legal issues
* establishing rules
* family safe centres

Booklets/resources will be provided .

The first parent session will be offered on Tuesday, November 13 at 6:30PM at Athena and will be for parents of SIS and Athena.
Somerset School in Kinkora will be Monday, Nov.19 at 6:30PM
Miscouche Consolidated will be Wednesday, Nov. 21 at 6:30PM
Kensington is TBA

The Sessions will be provided by Sweet Spot Marketing.

The week of November 12-17 is Anti- Bullying Week and there will be a presentation by BullyTag ( www.bullytag.com ) during the sessions.

For more Information :

Andy Lou Somers, Ex. Director
East Prince Women’s Information Centre
902-436-9856

Girls & Their Online Behavior: http://bit.ly/GirlsOnlineBehavior
Girls & Social Media: http://bit.ly/GirlsAndSocialMedia



~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Author: Nancy Beth Guptill
Founder of Sweet Spot Marketing Canada
Digital Marketing & Social Media Training Consultant
http://www.SweetSpotMarketing.ca
http://www.SweetSpotInternetAcademy.ca
http://www.SweetSpotMarketingAcademy.ca
Twitter: @SweetMarketing
Facebook: http://www.facebook.com/SweetMarketing

About Sweet Spot Marketing: Sweet Spot Marketing is a new media marketing training and education company that lives by the motto "It is better to know than to think you know, there is power in knowledge". We have a host of education programs in the areas of digital technology, new and social media, marketing automation, creativity, commercial innovation and entrepreneurial thinking. To learn how we work with government, business organizations and corporate clients, please book a complimentary assessment appointment: http://sweet-spot-marketing-canada.genbook.com

Monday, November 5, 2012

How To Build A Strong Online Presence



In this 3-part Internet Marketing workshop series  we help entrepreneurs and small business owners raise the impact of their website and boost their overall online marketing efforts.
  • Session 1:  Fundamentals of Internet Marketing      November 23rd 
  • Session 2:  Social Media For Small Business           November 30th  
  • Session 3:  Learn To Sell Online                               December 7th

  Time:       9:15 AM - 11:45 AM,  Friday Mornings
  Location: PEI Local Boardroom, 129 Water Street, Charlottetown
  Website: http://bit.ly/StrongOnlinePresence



Build A Strong Online Presence  Fundamentals of Internet Marketing

This session is designed to help companies expand their marketing strategy to include a strong web presence. 

This workshop will give you an understa
nding of the latest tools, terms and techniques to create a powerful web presence using digital marketing, social media and e-commerce applications that work.

This is not a technical course but one that supports marketing functions



          Make It Work For You!             
Social Media Training for Small Business
SM

In this Social Media Workshop, we will walk you through our step-by-step process of creating a Facebook Page for your business and show you how to turn your Facebook Page into a Social Media Marketing machine.  We will cover the basis of our 7-Step Facebook Marketing Campaign and you will learn the practical use of Facebook Tools & Features which will spread your name across the Facebook Social Network.



                     E-Commerce                       Learn To Sell Online
Buy Now
More and more customers are buying online.  How can your business take advantage of the power of the internet so you create an online storefront to sell products on the web?  

This workshop is about first steps in moving towards reaching new markets, increasing your sales and growing your customer base by selling products online.



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Author: Nancy Beth Guptill
Founder of Sweet Spot Marketing Canada

http://www.SweetSpotMarketing.ca
http://www.SweetSpotInternetAcademy.ca
http://www.SweetSpotMarketingAcademy.ca
Twitter: @SweetMarketing
Facebook: http://www.facebook.com/SweetMarketing

About Sweet Spot Marketing: Sweet Spot Marketing is a new media marketing training and education company that lives by the motto "It is better to know than to think you know, there is power in knowledge". We have a host of education programs in the areas of digital technology, new and social media, marketing automation, creativity, commercial innovation and entrepreneurial thinking. To learn how we work with government, business organizations and corporate clients, please book a complimentary assessment appointment: http://sweet-spot-marketing-canada.genbook.com